Rascasse Audience Intelligence

Cleveland Guardians Audience in United States

A data profile of the people who buy, follow and care about Cleveland Guardians in United States — modelled from more than twelve digital signal sources. Cleveland Guardians has an estimated audience of 11,817,444 people in United States.

#15among Baseball in United States#61among Team in United States#227in Sports

The average Cleveland Guardians fan in United States is 37.8 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Michigan, Florida.

Top brand affinities include Ohio Lottery, Cuyahoga County, Ohio, Baker Mayfield, with strongest over-indexing on Ohio Lottery (10.56× the country average).

Demographically, the Cleveland Guardians audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Individualism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cleveland Guardians fan in United States is more male, around 37.8 years old, with strong Individualism tendencies and a notable affinity for Ohio Lottery.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleveland Guardians profile in United States.

Audience size
11.8M
in United States
Gender
35.2%♀
64.8% male
Age
37.8
average years
Country rank
#3024
Team in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleveland Guardians fans

35.2% are female, 64.8% are male, average age 37.8.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Cleveland Guardians audience in United States
MetricValue
Female35.2%
Male64.8%
Average age37.8
Estimated audience size11,817,444
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Cleveland Guardians audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+19%
Fig. 04

Worldwide distribution

85.3%

of the worldwide Cleveland Guardians audience comes from United States.

Worldwide audience distribution share by country for Cleveland Guardians
CountryShare
United States85.3%
Canada2.2%
Japan2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleveland Guardians audience in United States is strongest.

Fig. 05

Top regions by affinity

Cleveland Guardians fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~7M19.81×
02Michigan~800K2.54×
03Minnesota~300K1.96×
04Kansas~200K1.75×
05West Virginia~70K1.34×
06South Dakota~30K1.23×
07North Dakota~30K1.22×
08Pennsylvania~400K1.08×
09Missouri~200K1.07×
10South Carolina~100K0.81×
11Kentucky~100K0.72×
12Indiana~100K0.71×
13Florida~500K0.69×
14North Carolina~200K0.67×
15Arizona~200K0.66×
16Iowa~60K0.65×
17Illinois~200K0.62×
18Montana~20K0.61×
19Virginia~200K0.59×
20Nevada~60K0.59×
21Delaware~20K0.59×
22Vermont~10K0.59×
23Alaska~10K0.57×
24New York~300K0.52×
25Maryland~100K0.52×
26Wisconsin~90K0.52×
27Nebraska~30K0.52×
28Tennessee~100K0.51×
29Maine~20K0.51×
30Connecticut~50K0.48×
31New Hampshire~20K0.48×
32Rhode Island~20K0.47×
33New Jersey~100K0.46×
34Washington~100K0.46×
35Colorado~80K0.46×
36Washington, District of Columbia~20K0.45×
37Massachusetts~100K0.44×
38Idaho~20K0.40×
39New Mexico~20K0.39×
40Georgia~100K0.38×
41Oregon~50K0.37×
42Texas~300K0.35×
43Alabama~50K0.35×
44Hawaii~20K0.35×
45California~400K0.30×
46Louisiana~40K0.30×
47Oklahoma~40K0.30×
48Mississippi~30K0.29×
49Arkansas~30K0.29×
50Utah~30K0.27×
Fig. 06

Affinity by region

Affinity by region — Cleveland Guardians, United States
0.27×1.00×19.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleveland Guardians audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleveland Guardians audience
#·InterestCategoryAffinity×
01Cleveland SceneNews36.75×
02Texas Tech Red Raiders baseballSports35.56×
03North Carolina Tar Heels baseballSports31.73×
04Blossom Music CenterBrand29.30×
05Cuyahoga County, OhioTravel & Leisure28.03×
06Texas A&M Aggies baseballSports27.33×
07Mississippi State Bulldogs baseballSports25.63×
08WOIOMovies & TV18.39×
09Columbus Blue JacketsSports14.35×
10Trevor BauerSports14.17×
11India national cricket teamSports11.67×
12Baker MayfieldSports10.88×
13Los Angeles ChargersSports10.81×
14Ohio LotteryGames10.56×
15Fox 8 NewsMovies & TV10.32×
16WJW (TV)Movies & TV10.32×
17Sherrod BrownPolitics & Society10.00×
18Cleveland BrownsSports5.02×
19BaseballSports2.26×
20BeautyBeauty & Wellness1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleveland Guardians audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleveland Guardians audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
TraditionCONSERVATISM1.42×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleveland Guardians audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.91×
Social Media UsageJOY0.98×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleveland Guardians have in United States?

Cleveland Guardians has an estimated audience of 11,817,444 people in United States, concentrated in Ohio and Michigan.

02

What is the gender split and age of Cleveland Guardians fans?

35.2% of Cleveland Guardians fans are female, 64.8% are male, with an average age of 37.8 years.

03

Which brands do Cleveland Guardians fans like most?

Cleveland Guardians fans show strongest brand affinity for Ohio Lottery (10.56×), Cuyahoga County, Ohio (28.03×), and Baker Mayfield (10.88×) over the country average.

04

Where do Cleveland Guardians fans live in United States?

Cleveland Guardians fans in United States are most concentrated in Ohio (reach ~7M), Michigan (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cleveland Guardians fans also like?

Beyond Cleveland Guardians itself, the audience over-indexes on Cuyahoga County, Ohio (28.03×), Baker Mayfield (10.88×), Mississippi State Bulldogs baseball (25.63×), and Texas A&M Aggies baseball (27.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cleveland Guardians audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleveland Guardians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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