Cleveland Guardians Audience in United States

Cleveland Guardians logo

Cleveland Guardians has an estimated audience of 11,295,867 people in United States. 35.2% are female, 64.8% are male, average age 37.8. Top regions: Ohio, Florida, Pennsylvania. Top brand affinities: Ohio Lottery, Cuyahoga County, Ohio, Baker Mayfield, WOIO, Blossom Music Center.

The average Cleveland Guardians fan in United States is 37.8 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, Pennsylvania. Top brand affinities include Ohio Lottery, Cuyahoga County, Ohio, Baker Mayfield, with strongest over-indexing on Ohio Lottery (10.56× the country average). Demographically, the Cleveland Guardians audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Cleveland Guardians fans

Demographic split for Cleveland Guardians audience in United States
MetricValue
Female35.2%
Male64.8%
Average age37.8
Estimated audience size11,295,867

Audience persona

The typical Cleveland Guardians fan in United States is more male, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ohio Lottery.

Top regions in United States

Top regions ranked by reach for Cleveland Guardians in United States
RegionReachAffinity
Ohio6,763,05319.44×
Florida538,0490.7×
Pennsylvania415,3161.09×
California402,0370.32×
Michigan362,8541.23×
New York361,8550.57×
Texas355,0940.37×
Minnesota352,4602.18×
North Carolina239,0870.7×
Missouri217,8151.2×
Illinois209,3900.56×
Kansas172,2781.94×
Virginia170,3880.62×
Arizona151,6710.66×
New Jersey147,0850.51×
Indiana140,1220.68×
Georgia139,2310.4×
South Carolina137,5870.81×
Tennessee117,6640.52×
Maryland108,7010.56×
Kentucky101,6820.72×
Wisconsin89,3060.53×
Massachusetts88,2140.4×
Colorado84,9420.48×
Washington84,4800.37×
West Virginia67,1931.28×
Nevada64,8490.59×
Iowa61,1440.66×
Alabama54,9640.35×
Connecticut54,7990.48×
Oregon47,4810.37×
Louisiana43,5890.3×
Oklahoma38,1880.3×
South Dakota33,1961.27×
Nebraska30,2130.53×
North Dakota28,9591.25×
Arkansas26,4670.28×
Utah26,2260.26×
Mississippi25,3560.27×
New Mexico21,1960.37×
Idaho20,6340.36×
Montana18,4230.59×
Delaware17,9420.58×
New Hampshire17,0610.38×
Maine16,2970.4×
Hawaii16,0130.33×
Washington, District of Columbia15,4000.45×
Rhode Island13,4790.37×
Alaska12,0300.5×
Vermont10,5640.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cleveland Guardians audience
BrandAffinityCategory
Ohio Lottery10.56×Games
Cuyahoga County, Ohio28.03×Travel & Leisure
Baker Mayfield10.88×Sports
WOIO18.39×Movies & TV
Blossom Music Center29.3×
India national cricket team11.67×Sports
Cleveland Scene36.75×News
Texas A&M Aggies baseball27.33×Sports
Cleveland Browns5.02×Sports
Los Angeles Chargers10.81×Sports
Beauty1.75×Beauty & Wellness
Mississippi State Bulldogs baseball25.63×Sports
Columbus Blue Jackets14.35×Sports
Baseball2.26×Sports
Indian Premier League4.22×Sports
Fox 8 News10.32×Movies & TV
Texas Tech Red Raiders baseball35.56×Sports
WJW (TV)10.32×Movies & TV
Trevor Bauer14.17×Sports
Mark McGwire19.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cleveland Guardians audience
TraitClusterScore
Early Adopter MentalityPOWER1.44
Sports ActivityPOWER1.25
ExtroversionTHRILL1.18
PatriotismCONSERVATISM1.11
Community OrientationOPEN1.06
Risk AppetiteTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Cleveland Guardians
CountryShare
United States86.4%
Japan2.1%
Mexico1.7%

See Cleveland Guardians audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Cleveland Guardians have in United States?

Cleveland Guardians has an estimated audience of 11,295,867 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Cleveland Guardians fans?

35.2% of Cleveland Guardians fans are female, 64.8% are male, with an average age of 37.8 years.

Which brands do Cleveland Guardians fans like most?

Cleveland Guardians fans show strongest brand affinity for Ohio Lottery (10.56×), Cuyahoga County, Ohio (28.03×), and Baker Mayfield (10.88×) over the country average.

Where do Cleveland Guardians fans live in United States?

Cleveland Guardians fans in United States are most concentrated in Ohio (reach 6,763,053), Florida (reach 538,049), and Pennsylvania (reach 415,316). These three regions account for the largest share of the active audience.

What other brands do Cleveland Guardians fans also like?

Beyond Cleveland Guardians itself, the audience over-indexes on Cuyahoga County, Ohio (28.03×), Baker Mayfield (10.88×), WOIO (18.39×), and Blossom Music Center (29.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleveland Guardians. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.