Rascasse Audience Intelligence

Grand Rapids, Michigan Audience in United States

A data profile of the people who buy, follow and care about Grand Rapids, Michigan in United States — modelled from more than twelve digital signal sources. Grand Rapids, Michigan has an estimated audience of 4,349,556 people in United States.

#537among POI in United States#630in Travel & Leisure

The average Grand Rapids, Michigan fan in United States is 43.7 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Illinois, Ohio.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Meijer, with strongest over-indexing on Detroit Tigers (6.83× the country average).

Demographically, the Grand Rapids, Michigan audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand Rapids, Michigan fan in United States is more female, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Detroit Tigers.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Rapids, Michigan profile in United States.

Audience size
4.3M
in United States
Gender
61.1%♀
38.9% male
Age
43.7
average years
Country rank
#7491
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Rapids, Michigan fans

61.1% are female, 38.9% are male, average age 43.7.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for Grand Rapids, Michigan audience in United States
MetricValue
Female61.1%
Male38.9%
Average age43.7
Estimated audience size4,349,556
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Grand Rapids, Michigan audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3917%
40-4922%
50+33%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Grand Rapids, Michigan audience comes from United States.

Worldwide audience distribution share by country for Grand Rapids, Michigan
CountryShare
United States86.8%
United Kingdom2.7%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Rapids, Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand Rapids, Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~1.5M14.24×
02Indiana~200K2.56×
03Minnesota~100K2.10×
04Illinois~300K2.04×
05Ohio~300K1.89×
06Wisconsin~100K1.61×
07Iowa~50K1.35×
08North Dakota~10K1.28×
09South Dakota~10K1.02×
10Kentucky~50K0.96×
11Washington, District of Columbia~10K0.92×
12Nebraska~20K0.91×
13Virginia~90K0.84×
14Missouri~60K0.84×
15Colorado~50K0.80×
16Montana~9K0.77×
17Tennessee~70K0.76×
18Alaska~7K0.75×
19Arizona~60K0.70×
20Kansas~20K0.69×
21Vermont~5K0.67×
22Arkansas~20K0.64×
23West Virginia~10K0.63×
24Florida~200K0.62×
25Alabama~40K0.62×
26Utah~20K0.62×
27Idaho~10K0.62×
28Georgia~80K0.61×
29Mississippi~20K0.61×
30Maine~9K0.61×
31Oregon~30K0.59×
32Texas~200K0.58×
33North Carolina~80K0.58×
34Pennsylvania~80K0.57×
35Nevada~20K0.57×
36New Hampshire~10K0.57×
37Oklahoma~30K0.56×
38New Mexico~10K0.56×
39New York~100K0.55×
40South Carolina~40K0.55×
41Washington~50K0.54×
42Delaware~6K0.54×
43Massachusetts~50K0.53×
44Louisiana~30K0.53×
45Rhode Island~7K0.53×
46Maryland~40K0.52×
47Hawaii~9K0.51×
48Connecticut~20K0.50×
49New Jersey~50K0.47×
50California~200K0.46×
Fig. 06

Affinity by region

Affinity by region — Grand Rapids, Michigan, United States
0.46×1.00×14.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Rapids, Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Rapids, Michigan audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports10.58×
02American Cruise LinesTravel & Leisure10.08×
03BissellHome & Garden9.59×
04Lake MichiganTravel & Leisure6.98×
05Detroit TigersSports6.83×
06Michigan State UniversityBusiness & Career5.71×
07Dominican RepublicTravel & Leisure5.36×
08MeijerShopping4.52×
09Michigan LotteryGames3.91×
10Detroit PistonsSports3.29×
11Weather forecastingHome & Garden2.90×
12Detroit LionsSports2.84×
13FedExBusiness & Career2.35×
14Solar energyHome & Garden2.19×
15Mortgage loansBusiness & Career1.67×
16PinterestInternet & Social Media1.60×
17Hobby LobbyHome & Garden1.56×
18MSNNews1.55×
19Nonprofit organizationPolitics & Society1.52×
20Planet FitnessSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Rapids, Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Rapids, Michigan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
Family OrientationCONSERVATISM1.58×
Convenience OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Rapids, Michigan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.85×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Rapids, Michigan have in United States?

Grand Rapids, Michigan has an estimated audience of 4,349,556 people in United States, concentrated in Michigan and Illinois.

02

What is the gender split and age of Grand Rapids, Michigan fans?

61.1% of Grand Rapids, Michigan fans are female, 38.9% are male, with an average age of 43.7 years.

03

Which brands do Grand Rapids, Michigan fans like most?

Grand Rapids, Michigan fans show strongest brand affinity for Detroit Tigers (6.83×), Detroit Red Wings (10.58×), and Meijer (4.52×) over the country average.

04

Where do Grand Rapids, Michigan fans live in United States?

Grand Rapids, Michigan fans in United States are most concentrated in Michigan (reach ~1.5M), Illinois (reach ~300K), and Ohio (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Rapids, Michigan fans also like?

Beyond Grand Rapids, Michigan itself, the audience over-indexes on Detroit Red Wings (10.58×), Meijer (4.52×), Dominican Republic (5.36×), and Lake Michigan (6.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Rapids, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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