Grand Rapids, Michigan Audience in United States

Grand Rapids, Michigan has an estimated audience of 4,349,556 people in United States. 61.1% are female, 38.9% are male, average age 43.7. Top regions: Michigan, Illinois, California. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Beetlejuice.

The average Grand Rapids, Michigan fan in United States is 43.7 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Illinois, California. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (15.95× the country average). Demographically, the Grand Rapids, Michigan audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Grand Rapids, Michigan fans

Demographic split for Grand Rapids, Michigan audience in United States
MetricValue
Female61.1%
Male38.9%
Average age43.7
Estimated audience size4,349,556

Audience persona

The typical Grand Rapids, Michigan fan in United States is more female, around 43.7 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Grand Rapids, Michigan in United States
RegionReachAffinity
Michigan1,721,01415.13×
Illinois303,7942.1×
California229,3570.48×
Texas223,7630.6×
Indiana202,8832.55×
Florida179,7600.61×
Ohio168,7891.26×
New York139,5490.57×
Minnesota136,9582.2×
Wisconsin99,6051.52×
Virginia94,9690.9×
Pennsylvania84,0090.57×
Georgia83,0320.62×
North Carolina75,1520.57×
Tennessee63,3750.73×
Arizona62,4310.7×
Colorado55,5140.81×
New Jersey51,8370.47×
Washington47,2170.54×
Massachusetts44,7860.52×
Missouri43,9690.63×
Maryland38,0440.51×
Kentucky36,8190.68×
Alabama35,5190.58×
South Carolina32,8780.5×
Oregon27,9510.56×
Louisiana27,0410.48×
Oklahoma24,6830.51×
Iowa24,2530.68×
Nevada23,1000.55×
Utah22,2310.57×
Arkansas19,9640.56×
Connecticut19,4240.45×
Kansas19,1420.56×
Mississippi18,6820.52×
Washington, District of Columbia11,7890.9×
Idaho11,5380.53×
Nebraska11,4950.53×
New Mexico10,3800.48×
North Dakota9,8961.11×
West Virginia9,7640.48×
Maine8,0650.52×
New Hampshire7,7820.45×
Montana7,7490.64×
Hawaii7,4360.4×
South Dakota7,4090.74×
Rhode Island5,2640.38×
Alaska5,2100.56×
Delaware4,9120.41×
Vermont3,8360.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Rapids, Michigan audience
BrandAffinityCategory
Capital One15.95×Business & Career
Google Maps12.62×Internet & Social Media
CarGurus14.64×Cars & Mobility
Indeed.com10.3×Business & Career
Beetlejuice11.9×Movies & TV
Diane Keaton13.94×Movies & TV
Circle K15.53×Shopping
AccuWeather14.06×Home & Garden
DeviantArt15.18×Internet & Social Media
Khan Academy16.6×Business & Career
Aaron Rodgers12.49×Sports
Bruce Willis14.05×Movies & TV
Billy Bob Thornton16.83×Movies & TV
Google News11.28×News
Enterprise Rent-A-Car10.7×Cars & Mobility
Catherine Zeta-Jones18.99×Movies & TV
Kendra Scott17.24×Fashion & Accessoires
Demi Moore14.97×Movies & TV
Clint Eastwood14.47×Movies & TV
Jeff Bezos18.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Rapids, Michigan audience
TraitClusterScore
ExtroversionTHRILL1.32
Community OrientationOPEN1.18
PatriotismCONSERVATISM1.16
Family OrientationCONSERVATISM1.13
Pet OwnershipJOY1.07
Price SensitivityPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Grand Rapids, Michigan
CountryShare
United States86.8%
United Kingdom2.7%
Canada2.2%

See Grand Rapids, Michigan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Grand Rapids, Michigan have in United States?

Grand Rapids, Michigan has an estimated audience of 4,349,556 people in United States, concentrated in Michigan and Illinois.

What is the gender split and age of Grand Rapids, Michigan fans?

61.1% of Grand Rapids, Michigan fans are female, 38.9% are male, with an average age of 43.7 years.

Which brands do Grand Rapids, Michigan fans like most?

Grand Rapids, Michigan fans show strongest brand affinity for Capital One (15.95×), Google Maps (12.62×), and CarGurus (14.64×) over the country average.

Where do Grand Rapids, Michigan fans live in United States?

Grand Rapids, Michigan fans in United States are most concentrated in Michigan (reach 1,721,014), Illinois (reach 303,794), and California (reach 229,357). These three regions account for the largest share of the active audience.

What other brands do Grand Rapids, Michigan fans also like?

Beyond Grand Rapids, Michigan itself, the audience over-indexes on Google Maps (12.62×), CarGurus (14.64×), Indeed.com (10.3×), and Beetlejuice (11.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Rapids, Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.