Bissell Audience in United States

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Bissell has an estimated audience of 2,056,770 people in United States. 66.0% are female, 34.0% are male, average age 44.1. Top regions: California, Texas, Florida. Top brand affinities: The UPS Store, AutoZone, Office Depot, National Car Rental, Electrolux.

The average Bissell fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The UPS Store, AutoZone, Office Depot, with strongest over-indexing on The UPS Store (10.53× the country average). Demographically, the Bissell audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Bissell fans

Demographic split for Bissell audience in United States
MetricValue
Female66.0%
Male34.0%
Average age44.1
Estimated audience size2,056,770

Audience persona

The typical Bissell fan in United States is more female, around 44.1 years old, with strong Luxury Orientation tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Bissell in United States
RegionReachAffinity
California216,7840.96×
Texas176,4601×
Florida145,0561.04×
New York109,3950.95×
Michigan94,1131.75×
Pennsylvania80,8951.17×
Illinois75,8751.11×
Ohio75,2661.19×
North Carolina62,1291×
Georgia54,5530.86×
Virginia52,3411.04×
New Jersey50,4840.97×
Arizona44,4951.06×
Washington40,9240.99×
Indiana40,0901.07×
Tennessee40,0840.97×
Massachusetts35,5280.88×
Wisconsin33,1461.07×
Colorado32,6821.01×
Missouri31,8240.96×
Maryland31,4680.89×
Minnesota29,0760.99×
South Carolina28,3300.92×
Alabama26,2910.91×
Kentucky26,2281.02×
Louisiana24,0050.91×
Oregon23,4841×
Oklahoma22,3330.98×
Nevada19,5390.98×
Connecticut19,4840.94×
Iowa18,3381.08×
Mississippi17,8361.05×
Utah17,2570.94×
Kansas16,5131.02×
Arkansas15,9220.94×
Nebraska10,6181.03×
Idaho10,4881.02×
West Virginia10,3381.08×
New Mexico10,3151×
Maine9,1441.24×
New Hampshire7,9710.98×
Hawaii7,4670.84×
Montana5,8581.03×
Rhode Island5,5460.85×
Delaware5,0510.89×
South Dakota4,9271.04×
North Dakota4,6981.11×
Washington, District of Columbia3,9770.64×
Alaska3,8570.88×
Vermont3,1170.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bissell audience
BrandAffinityCategory
The UPS Store10.53×Shopping
AutoZone6.14×Cars & Mobility
Office Depot9.56×Shopping
National Car Rental14.27×Cars & Mobility
Electrolux17.31×Home & Garden
TransUnion14.16×Technology & Electronics
Rubbermaid26.11×Home & Garden
Armour14.77×Kids & Family
DuckDuckGo8.85×Internet & Social Media
Best Buy3.66×Shopping
Turo13.03×Cars & Mobility
HoneyBaked Ham13.98×Food & Beverages
Vacuum cleaner8.25×Home & Garden
Stanley Steemer21.96×Home & Garden
Wells Fargo3.23×Business & Career
Staples (Canada)4.3×Business & Career
Key Food16.11×Shopping
OxiClean26.5×Home & Garden
Dollar General3.07×Shopping
FedEx Office9.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bissell audience
TraitClusterScore
Luxury OrientationPREMIUM1.9
Risk AppetiteTHRILL1.77
IndulgenceJOY1.75
Pet OwnershipJOY1.71
Family OrientationCONSERVATISM1.65
Design AffinityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Bissell
CountryShare
United States41.8%
France13.4%
United Kingdom4.5%

See Bissell audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bissell have in United States?

Bissell has an estimated audience of 2,056,770 people in United States, concentrated in California and Texas.

What is the gender split and age of Bissell fans?

66.0% of Bissell fans are female, 34.0% are male, with an average age of 44.1 years.

Which brands do Bissell fans like most?

Bissell fans show strongest brand affinity for The UPS Store (10.53×), AutoZone (6.14×), and Office Depot (9.56×) over the country average.

Where do Bissell fans live in United States?

Bissell fans in United States are most concentrated in California (reach 216,784), Texas (reach 176,460), and Florida (reach 145,056). These three regions account for the largest share of the active audience.

What other brands do Bissell fans also like?

Beyond Bissell itself, the audience over-indexes on AutoZone (6.14×), Office Depot (9.56×), National Car Rental (14.27×), and Electrolux (17.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bissell. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.