Rascasse Audience Intelligence

OxiClean Target Market in United States

A data profile of the people who buy, follow and care about OxiClean in United States — modelled from more than twelve digital signal sources. OxiClean has an estimated audience of 919,434 people in United States.

#7among Household cleaning in United States#2566among Brand in United States#1157in Home & Garden

The average OxiClean fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electrolux, Thandie Newton, Anjelica Huston, with strongest over-indexing on Electrolux (41.27× the country average).

Demographically, the OxiClean audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OxiClean fan in United States is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Electrolux.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OxiClean profile in United States.

Audience size
919K
in United States
Gender
63.8%♀
36.2% male
Age
40.4
average years
Country rank
#25041
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of OxiClean

63.8% are female, 36.2% are male, average age 40.4.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for OxiClean audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.4
Estimated audience size919,434
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the OxiClean audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3921%
40-4924%
50+20%
Fig. 04

Worldwide distribution

57.5%

of the worldwide OxiClean audience comes from United States.

Worldwide audience distribution share by country for OxiClean
CountryShare
United States57.5%
Mexico6.1%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OxiClean audience in United States is strongest.

Fig. 05

Top regions by affinity

OxiClean customers by region in United States
#RegionReachAffinity×
01Florida~90K1.43×
02California~100K1.36×
03New York~70K1.33×
04New Jersey~30K1.23×
05Hawaii~5K1.21×
06Texas~90K1.19×
07Massachusetts~20K1.16×
08Illinois~30K1.15×
09Connecticut~10K1.15×
10Georgia~30K1.13×
11Louisiana~10K1.13×
12Washington~20K1.12×
13Maryland~20K1.12×
14North Carolina~30K1.06×
15Alabama~10K1.05×
16Oregon~10K1.05×
17Virginia~20K1.04×
18South Carolina~10K1.04×
19Mississippi~8K1.03×
20Washington, District of Columbia~3K1.03×
21Michigan~20K1.02×
22Pennsylvania~30K1.01×
23Tennessee~20K1.01×
24Kentucky~10K1.01×
25Nevada~9K1.00×
26Kansas~7K1.00×
27Rhode Island~3K1.00×
28Oklahoma~10K0.99×
29Delaware~2K0.99×
30Indiana~20K0.96×
31Wisconsin~10K0.96×
32Utah~8K0.96×
33Ohio~30K0.95×
34Minnesota~10K0.95×
35Nebraska~4K0.95×
36Arizona~20K0.94×
37Arkansas~7K0.94×
38Colorado~10K0.91×
39Missouri~10K0.90×
40Iowa~7K0.90×
41New Mexico~4K0.89×
42West Virginia~4K0.89×
43Idaho~4K0.87×
44New Hampshire~3K0.86×
45Maine~3K0.86×
46North Dakota~2K0.85×
47Alaska~2K0.84×
48Vermont~1K0.84×
49South Dakota~2K0.83×
50Montana~2K0.82×
Fig. 06

Affinity by region

Affinity by region — OxiClean, United States
0.82×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OxiClean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OxiClean audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics57.92×
02Stanley SteemerHome & Garden57.33×
03The A-TeamMovies & TV55.87×
04CDWTechnology & Electronics54.75×
05Anjelica HustonMovies & TV50.87×
06AngelListBusiness & Career48.30×
07Thandie NewtonMovies & TV47.67×
08LifeLockTechnology & Electronics47.36×
09Paperless PostShopping46.21×
10ElectroluxHome & Garden41.27×
11Pitney BowesTechnology & Electronics39.71×
12Copa AirlinesTravel & Leisure35.59×
13Key FoodShopping34.44×
14ToshibaTechnology & Electronics31.83×
15TransUnionTechnology & Electronics30.35×
16BissellHome & Garden26.50×
17AdeleMusic & Radio21.22×
18HindiPolitics & Society19.95×
19AetnaBusiness & Career17.61×
20The UPS StoreShopping7.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OxiClean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OxiClean audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.30×
Price SensitivityPREMIUM1.74×
DIY MentalityTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OxiClean audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.59×
Risk AppetiteTHRILL0.70×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is OxiClean's target market in United States?

OxiClean's target market in United States covers an estimated 919,434 people, concentrated in California and Texas.

02

What is the gender split and age of OxiClean customers?

63.8% of the OxiClean audience are female, 36.2% are male, with an average age of 40.4 years.

03

Which brands do OxiClean fans like most?

OxiClean fans show strongest brand affinity for Electrolux (41.27×), Thandie Newton (47.67×), and Anjelica Huston (50.87×) over the country average.

04

Where do OxiClean fans live in United States?

OxiClean fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do OxiClean fans also like?

Beyond OxiClean itself, the audience over-indexes on Thandie Newton (47.67×), Anjelica Huston (50.87×), TransUnion (30.35×), and Stanley Steemer (57.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Household cleaning audiences in United States

See OxiClean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for OxiClean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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