OxiClean Audience in United States

OxiClean logo

OxiClean has an estimated audience of 910,399 people in United States. 63.8% are female, 36.2% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: TransUnion, Anjelica Huston, Thandie Newton, Paperless Post, Electrolux.

The average OxiClean fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include TransUnion, Anjelica Huston, Thandie Newton, with strongest over-indexing on TransUnion (35.07× the country average). Demographically, the OxiClean audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

Demographics of OxiClean fans

Demographic split for OxiClean audience in United States
MetricValue
Female63.8%
Male36.2%
Average age40.4
Estimated audience size910,399

Audience persona

The typical OxiClean fan in United States is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for TransUnion.

Top regions in United States

Top regions ranked by reach for OxiClean in United States
RegionReachAffinity
California138,7841.39×
Texas98,3141.26×
Florida91,8601.49×
New York70,8071.39×
Illinois37,4041.23×
Pennsylvania32,6521.07×
Georgia32,1471.15×
North Carolina30,0041.1×
New Jersey28,4431.23×
Ohio27,4860.98×
Michigan25,2571.06×
Virginia23,9011.08×
Massachusetts21,4751.2×
Washington20,6021.13×
Tennessee19,0701.04×
Maryland17,8741.14×
Arizona17,7420.95×
Indiana16,6821×
South Carolina14,3871.05×
Missouri13,5760.93×
Louisiana13,5201.15×
Wisconsin13,3850.98×
Colorado13,2160.92×
Alabama12,8001.01×
Minnesota12,4580.96×
Kentucky11,1760.98×
Oregon10,9821.05×
Connecticut10,5241.15×
Oklahoma10,2811.02×
Nevada8,6060.98×
Utah7,9280.97×
Mississippi7,3040.97×
Kansas7,2131.01×
Arkansas6,8780.92×
Iowa6,5290.87×
Hawaii4,8101.23×
Nebraska4,2530.93×
New Mexico3,9400.86×
Idaho3,7420.82×
West Virginia3,4600.82×
New Hampshire2,9730.83×
Rhode Island2,8180.97×
Washington, District of Columbia2,7210.99×
Maine2,4360.75×
Delaware2,4180.96×
Montana1,8920.75×
South Dakota1,4430.69×
North Dakota1,3770.74×
Alaska1,2820.66×
Vermont1,0830.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OxiClean audience
BrandAffinityCategory
TransUnion35.07×Technology & Electronics
Anjelica Huston51.21×Movies & TV
Thandie Newton40.56×Movies & TV
Paperless Post46.59×Shopping
Electrolux31×Home & Garden
Copa Airlines41.87×Travel & Leisure
Key Food30.24×Shopping
WebEx40.6×Technology & Electronics
The A-Team48×Movies & TV
Citi Trends23.55×Shopping
The UPS Store6.03×Shopping
Hindi17.8×Politics & Society
Toshiba36.08×Technology & Electronics
Adele18.17×Music & Radio
Bank of America4.25×Business & Career
Laurence Fishburne18.61×Movies & TV
Petfinder13.34×Pets & Animals
CheapOair13.02×Travel & Leisure
Laura Dern16.18×Movies & TV
Kia Sportage19.59×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OxiClean audience
TraitClusterScore
IndulgenceJOY2.02
Pet OwnershipJOY1.53
Price SensitivityPREMIUM1.48
Family OrientationCONSERVATISM1.42
Design AffinityPREMIUM1.38
DIY MentalityTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for OxiClean
CountryShare
United States57.7%
Mexico5.8%
Canada5.7%

See OxiClean audiences in other countries

More Household cleaning audiences in United States

Frequently asked questions

How many fans does OxiClean have in United States?

OxiClean has an estimated audience of 910,399 people in United States, concentrated in California and Texas.

What is the gender split and age of OxiClean fans?

63.8% of OxiClean fans are female, 36.2% are male, with an average age of 40.4 years.

Which brands do OxiClean fans like most?

OxiClean fans show strongest brand affinity for TransUnion (35.07×), Anjelica Huston (51.21×), and Thandie Newton (40.56×) over the country average.

Where do OxiClean fans live in United States?

OxiClean fans in United States are most concentrated in California (reach 138,784), Texas (reach 98,314), and Florida (reach 91,860). These three regions account for the largest share of the active audience.

What other brands do OxiClean fans also like?

Beyond OxiClean itself, the audience over-indexes on Anjelica Huston (51.21×), Thandie Newton (40.56×), Paperless Post (46.59×), and Electrolux (31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OxiClean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.