Rascasse Audience Intelligence

Lysol Target Market in United States

A data profile of the people who buy, follow and care about Lysol in United States — modelled from more than twelve digital signal sources. Lysol has an estimated audience of 1,663,024 people in United States.

#4among Household cleaning in United States#1699among Brand in United States#887in Home & Garden

The average Lysol fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mr. Clean, Dollar General, Kohl's, with strongest over-indexing on Mr. Clean (12.6× the country average).

Demographically, the Lysol audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lysol fan in United States is more female, around 39.9 years old, with strong Quality Awareness tendencies and a notable affinity for Mr. Clean.

Category: Home & Garden · Type: Brand · Subtype: Household cleaning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lysol profile in United States.

Audience size
1.7M
in United States
Gender
67.6%♀
32.4% male
Age
39.9
average years
Country rank
#16419
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lysol

67.6% are female, 32.4% are male, average age 39.9.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Lysol audience in United States
MetricValue
Female67.6%
Male32.4%
Average age39.9
Estimated audience size1,663,024
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Lysol audience in United States
Age bracketShare%
16-1914%
20-2921%
30-3924%
40-4924%
50+17%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Lysol audience comes from United States.

Worldwide audience distribution share by country for Lysol
CountryShare
United States39.3%
Brazil9.5%
Mexico8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lysol audience in United States is strongest.

Fig. 05

Top regions by affinity

Lysol customers by region in United States
#RegionReachAffinity×
01Louisiana~30K1.56×
02Texas~200K1.44×
03Mississippi~20K1.44×
04Florida~100K1.32×
05Georgia~70K1.31×
06New York~100K1.28×
07New Jersey~50K1.26×
08Alabama~30K1.26×
09Maryland~40K1.25×
10California~200K1.21×
11South Carolina~30K1.17×
12Illinois~60K1.16×
13North Carolina~60K1.16×
14Connecticut~20K1.15×
15Arkansas~20K1.12×
16Nevada~20K1.11×
17Tennessee~40K1.10×
18New Mexico~9K1.06×
19Virginia~40K1.05×
20Oklahoma~20K1.04×
21Pennsylvania~60K1.02×
22Arizona~30K1.01×
23Indiana~30K1.01×
24Washington, District of Columbia~5K1.01×
25Massachusetts~30K0.99×
26Kentucky~20K0.99×
27Delaware~5K0.99×
28Missouri~30K0.96×
29Utah~10K0.96×
30Rhode Island~5K0.96×
31Ohio~50K0.95×
32West Virginia~7K0.95×
33Michigan~40K0.93×
34Nebraska~8K0.92×
35Kansas~10K0.91×
36Hawaii~6K0.91×
37Washington~30K0.86×
38Wisconsin~20K0.86×
39Alaska~3K0.86×
40Iowa~10K0.84×
41North Dakota~3K0.84×
42South Dakota~3K0.83×
43Colorado~20K0.81×
44New Hampshire~5K0.79×
45Montana~4K0.79×
46Vermont~2K0.79×
47Minnesota~20K0.78×
48Oregon~10K0.78×
49Idaho~6K0.78×
50Maine~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Lysol, United States
0.77×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lysol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lysol audience
#·InterestCategoryAffinity×
01Pine-SolHome & Garden13.92×
02Polymer clayKids & Family13.54×
03Mr. CleanHome & Garden12.60×
04SwifferHome & Garden9.84×
05Reckitt BenckiserHome & Garden7.88×
06CloroxHome & Garden7.20×
07Flu seasonHealth4.80×
08National Car RentalCars & Mobility4.33×
09Cleaning agentHome & Garden3.06×
10CleaningHome & Garden2.10×
11Staples Inc.Business & Career1.92×
12Family DollarFashion & Accessoires1.91×
13Christmas treeKids & Family1.79×
14Dollar GeneralShopping1.66×
15Five BelowShopping1.64×
16Nordstrom rackFashion & Accessoires1.63×
17Infant clothingKids & Family1.62×
18J. C. PenneyShopping1.59×
19Dollar TreeShopping1.57×
20Kohl'sShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lysol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lysol audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.30×
Price SensitivityPREMIUM1.22×
Family OrientationCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lysol audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.68×
PatriotismCONSERVATISM0.75×
ExtroversionTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lysol's target market in United States?

Lysol's target market in United States covers an estimated 1,663,024 people, concentrated in California and Texas.

02

What is the gender split and age of Lysol customers?

67.6% of the Lysol audience are female, 32.4% are male, with an average age of 39.9 years.

03

Which brands do Lysol fans like most?

Lysol fans show strongest brand affinity for Mr. Clean (12.6×), Dollar General (1.66×), and Kohl's (1.53×) over the country average.

04

Where do Lysol fans live in United States?

Lysol fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Lysol fans also like?

Beyond Lysol itself, the audience over-indexes on Dollar General (1.66×), Kohl's (1.53×), Dollar Tree (1.57×), and Staples Inc. (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Household cleaning audiences in United States

See Lysol audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lysol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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