Lysol Audience in United States
Lysol has an estimated audience of 1,651,989 people in United States. 67.6% are female, 32.4% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Mr. Clean, Dollar General, Kohl's, Dollar Tree, Polymer clay.
The average Lysol fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mr. Clean, Dollar General, Kohl's, with strongest over-indexing on Mr. Clean (12.6× the country average). Demographically, the Lysol audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Household cleaning
Demographics of Lysol fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 39.9 |
| Estimated audience size | 1,651,989 |
Audience persona
The typical Lysol fan in United States is more female, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Mr. Clean.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 234,851 | 1.29× |
| Texas | 214,790 | 1.51× |
| Florida | 156,148 | 1.4× |
| New York | 132,144 | 1.43× |
| Georgia | 67,654 | 1.33× |
| Illinois | 66,344 | 1.21× |
| North Carolina | 58,306 | 1.17× |
| Pennsylvania | 58,251 | 1.05× |
| New Jersey | 56,512 | 1.35× |
| Ohio | 51,057 | 1× |
| Virginia | 42,152 | 1.05× |
| Michigan | 42,101 | 0.97× |
| Maryland | 37,435 | 1.32× |
| Tennessee | 36,650 | 1.11× |
| Arizona | 34,548 | 1.02× |
| Massachusetts | 33,642 | 1.03× |
| Louisiana | 32,640 | 1.53× |
| Indiana | 30,564 | 1.01× |
| Washington | 29,843 | 0.9× |
| South Carolina | 28,900 | 1.16× |
| Alabama | 28,500 | 1.23× |
| Missouri | 25,360 | 0.95× |
| Wisconsin | 21,770 | 0.88× |
| Colorado | 21,355 | 0.82× |
| Kentucky | 20,955 | 1.01× |
| Connecticut | 19,635 | 1.19× |
| Oklahoma | 19,226 | 1.05× |
| Mississippi | 18,510 | 1.36× |
| Nevada | 18,133 | 1.13× |
| Minnesota | 18,094 | 0.76× |
| Arkansas | 14,469 | 1.06× |
| Oregon | 14,362 | 0.76× |
| Utah | 14,276 | 0.96× |
| Kansas | 11,315 | 0.87× |
| Iowa | 10,967 | 0.81× |
| New Mexico | 8,085 | 0.98× |
| West Virginia | 6,915 | 0.9× |
| Nebraska | 6,750 | 0.81× |
| Hawaii | 6,213 | 0.87× |
| Idaho | 5,755 | 0.69× |
| Washington, District of Columbia | 5,292 | 1.07× |
| Rhode Island | 4,653 | 0.88× |
| New Hampshire | 4,643 | 0.71× |
| Delaware | 4,532 | 0.99× |
| Maine | 3,903 | 0.66× |
| Montana | 2,674 | 0.58× |
| South Dakota | 2,602 | 0.68× |
| Alaska | 2,300 | 0.65× |
| North Dakota | 2,248 | 0.66× |
| Vermont | 1,570 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mr. Clean | 12.6× | Home & Garden |
| Dollar General | 1.66× | Shopping |
| Kohl's | 1.53× | Shopping |
| Dollar Tree | 1.57× | Shopping |
| Polymer clay | 13.54× | Kids & Family |
| Reckitt Benckiser | 7.88× | Home & Garden |
| Staples Inc. | 1.92× | Business & Career |
| Clorox | 7.2× | Home & Garden |
| Nordstrom rack | 1.63× | Fashion & Accessoires |
| National Car Rental | 4.33× | Cars & Mobility |
| J. C. Penney | 1.59× | Shopping |
| Family Dollar | 1.91× | Fashion & Accessoires |
| Swiffer | 9.84× | Home & Garden |
| Five Below | 1.64× | Shopping |
| Christmas tree | 1.79× | Kids & Family |
| Cleaning | 2.1× | Home & Garden |
| Cleaning agent | 3.06× | Home & Garden |
| Flu season | 4.8× | Health |
| Infant clothing | 1.62× | Kids & Family |
| Pine-Sol | 13.92× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.81 |
| Family Orientation | CONSERVATISM | 1.56 |
| Pet Ownership | JOY | 1.34 |
| Convenience Orientation | PREMIUM | 1.31 |
| Price Sensitivity | PREMIUM | 1.3 |
| Extroversion | THRILL | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.2% |
| Brazil | 9.5% |
| Mexico | 8.4% |
See Lysol audiences in other countries
More Household cleaning audiences in United States
- Clorox (2,519,423)
- Mr. Clean (1,965,563)
- Febreze (1,704,641)
- Rubbermaid (1,411,588)
- Windex (981,613)
Frequently asked questions
How many fans does Lysol have in United States?
Lysol has an estimated audience of 1,651,989 people in United States, concentrated in California and Texas.
What is the gender split and age of Lysol fans?
67.6% of Lysol fans are female, 32.4% are male, with an average age of 39.9 years.
Which brands do Lysol fans like most?
Lysol fans show strongest brand affinity for Mr. Clean (12.6×), Dollar General (1.66×), and Kohl's (1.53×) over the country average.
Where do Lysol fans live in United States?
Lysol fans in United States are most concentrated in California (reach 234,851), Texas (reach 214,790), and Florida (reach 156,148). These three regions account for the largest share of the active audience.
What other brands do Lysol fans also like?
Beyond Lysol itself, the audience over-indexes on Dollar General (1.66×), Kohl's (1.53×), Dollar Tree (1.57×), and Polymer clay (13.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lysol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.