Polymer clay Audience in United States

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Polymer clay has an estimated audience of 721,318 people in United States. 80.7% are female, 19.3% are male, average age 31.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Product design, Bank account, Natural rubber, Combat sport.

The average Polymer clay fan in United States is 31.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Product design, Bank account, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Polymer clay audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Polymer clay fans

Demographic split for Polymer clay audience in United States
MetricValue
Female80.7%
Male19.3%
Average age31.3
Estimated audience size721,318

Audience persona

The typical Polymer clay fan in United States is more female, around 31.3 years old, with strong Sustainability tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Polymer clay in United States
RegionReachAffinity
California96,3151.21×
Texas65,5201.06×
Florida41,9040.86×
New York36,0350.89×
Pennsylvania23,6510.97×
Illinois23,4880.98×
Ohio21,5900.97×
North Carolina21,1880.98×
Michigan20,0341.06×
Georgia19,6540.88×
Washington18,3711.27×
Virginia16,9520.96×
Arizona14,9521.02×
New Jersey14,6160.8×
Indiana13,9071.06×
Massachusetts13,4870.95×
Tennessee13,1770.91×
Missouri12,7881.1×
Minnesota12,7631.23×
Colorado12,5181.1×
Oregon11,8591.43×
Wisconsin11,6891.08×
Maryland10,1910.82×
South Carolina9,1310.84×
Utah8,9941.39×
Oklahoma8,8521.11×
Kentucky8,7310.97×
Alabama8,2230.82×
Louisiana8,0340.86×
Nevada6,5920.94×
Kansas6,2581.1×
Connecticut6,2400.86×
Arkansas6,2251.05×
Iowa5,9411×
Hawaii4,5331.46×
Idaho4,4811.24×
Mississippi4,2180.71×
New Mexico4,0931.13×
Nebraska3,7621.04×
West Virginia3,2540.97×
Maine3,1931.24×
New Hampshire2,7440.97×
Rhode Island2,0590.9×
Montana1,9700.98×
Alaska1,6711.08×
Washington, District of Columbia1,4100.65×
Delaware1,3560.68×
South Dakota1,3070.78×
North Dakota1,2730.86×
Vermont1,2210.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Polymer clay audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Product design3.96×Business & Career
Bank account4.78×Business & Career
Natural rubber3.71×Cars & Mobility
Combat sport2.26×Sports
Collectable2.2×Kids & Family
Cam Ward5.09×Sports
Preta Gil27.57×Music & Radio
Historic site5.41×Arts & Culture
Stamp collecting5.59×Home & Garden
UK garage5.88×Music & Radio
Vocal harmony4.28×Music & Radio
Governor of Michigan6.94×Politics & Society
Isometric exercise8.17×Sports
Tierra Cali7.08×Travel & Leisure
Throne of Glass6.48×Literature
Mackenzie Foy6.12×Fashion & Accessoires
Home equity1.54×Home & Garden
JMUSports28.52×Sports
Fairy godmother5.29×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Polymer clay audience
TraitClusterScore
SustainabilityBALANCE2.23
Design AffinityPREMIUM2.18
DIY MentalityTHRILL2.16
Urban LifestyleOPEN1.78
Luxury OrientationPREMIUM1.74
LGBTQ+ IdentityOPEN1.66

Worldwide distribution

Worldwide audience distribution share by country for Polymer clay
CountryShare
United States23.1%
Ukraine16.9%
Japan7.3%

See Polymer clay audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Polymer clay have in United States?

Polymer clay has an estimated audience of 721,318 people in United States, concentrated in California and Texas.

What is the gender split and age of Polymer clay fans?

80.7% of Polymer clay fans are female, 19.3% are male, with an average age of 31.3 years.

Which brands do Polymer clay fans like most?

Polymer clay fans show strongest brand affinity for Keene, New Hampshire (675×), Product design (3.96×), and Bank account (4.78×) over the country average.

Where do Polymer clay fans live in United States?

Polymer clay fans in United States are most concentrated in California (reach 96,315), Texas (reach 65,520), and Florida (reach 41,904). These three regions account for the largest share of the active audience.

What other brands do Polymer clay fans also like?

Beyond Polymer clay itself, the audience over-indexes on Product design (3.96×), Bank account (4.78×), Natural rubber (3.71×), and Combat sport (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Polymer clay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.