Rascasse Audience Intelligence

Polymer clay Audience in United States

A data profile of the people who buy, follow and care about Polymer clay in United States — modelled from more than twelve digital signal sources. Polymer clay has an estimated audience of 721,318 people in United States.

#9943among Topic in United States#490in Kids & Family

The average Polymer clay fan in United States is 31.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Do it yourself (DIY), Art exhibition, Ronaldinho, with strongest over-indexing on Do it yourself (DIY) (3.27× the country average).

Demographically, the Polymer clay audience skews more female with an average age of 31.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Polymer clay fan in United States is more female, around 31.3 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Polymer clay profile in United States.

Audience size
721K
in United States
Gender
80.7%♀
19.3% male
Age
31.3
average years
Country rank
#29348
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Polymer clay fans

80.7% are female, 19.3% are male, average age 31.3.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for Polymer clay audience in United States
MetricValue
Female80.7%
Male19.3%
Average age31.3
Estimated audience size721,318
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Polymer clay audience in United States
Age bracketShare%
16-1939%
20-2926%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Polymer clay audience comes from United States.

Worldwide audience distribution share by country for Polymer clay
CountryShare
United States23.1%
Ukraine16.9%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Polymer clay audience in United States is strongest.

Fig. 05

Top regions by affinity

Polymer clay fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K1.41×
02Oregon~10K1.37×
03Utah~9K1.35×
04Maine~3K1.23×
05Washington~20K1.22×
06Idaho~4K1.19×
07Minnesota~10K1.16×
08Alaska~2K1.11×
09Kansas~6K1.10×
10California~90K1.09×
11Oklahoma~9K1.09×
12New Mexico~4K1.09×
13Nebraska~4K1.09×
14Montana~2K1.07×
15Colorado~10K1.06×
16Wisconsin~10K1.06×
17Indiana~10K1.05×
18Missouri~10K1.05×
19Michigan~20K1.04×
20Arkansas~6K1.03×
21Rhode Island~2K1.03×
22Vermont~1K1.02×
23Arizona~10K1.01×
24West Virginia~3K1.01×
25Iowa~6K1.00×
26North Dakota~1K0.99×
27Ohio~20K0.98×
28Kentucky~9K0.98×
29South Dakota~2K0.98×
30Texas~60K0.97×
31New Hampshire~3K0.97×
32Pennsylvania~20K0.95×
33North Carolina~20K0.94×
34Illinois~20K0.92×
35Nevada~6K0.92×
36Virginia~20K0.91×
37Tennessee~10K0.90×
38Massachusetts~10K0.89×
39Georgia~20K0.88×
40Connecticut~6K0.88×
41South Carolina~9K0.86×
42Louisiana~8K0.86×
43Alabama~8K0.84×
44New York~30K0.83×
45Florida~40K0.82×
46Maryland~10K0.82×
47Mississippi~5K0.81×
48Delaware~2K0.81×
49New Jersey~10K0.76×
50Washington, District of Columbia~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Polymer clay, United States
0.70×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Polymer clay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Polymer clay audience
#·InterestCategoryAffinity×
01RonaldinhoSports20.00×
02BulovaFashion & Accessoires19.98×
03Gypsy styleFashion & Accessoires7.00×
04Art exhibitionArts & Culture6.60×
05Hello KittyKids & Family6.56×
06Brittany SnowMovies & TV6.06×
07Bohemian styleFashion & Accessoires5.96×
08Handmade jewelryFashion & Accessoires5.28×
09Boho-chicFashion & Accessoires5.27×
10GraffitiArts & Culture5.25×
11Five BelowShopping4.89×
12DiaryKids & Family4.29×
13MuseumArts & Culture4.00×
14Millie Bobby BrownMovies & TV3.96×
15Fine artBusiness & Career3.90×
16Contemporary artArts & Culture3.90×
17Do it yourself (DIY)Home & Garden3.27×
18Vintage clothingFashion & Accessoires3.17×
19EtsyFashion & Accessoires2.90×
20SupermanMovies & TV2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Polymer clay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Polymer clay audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.95×
Design AffinityPREMIUM1.92×
Urban LifestyleOPEN1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Polymer clay audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.70×
Family OrientationCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Polymer clay have in United States?

Polymer clay has an estimated audience of 721,318 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Polymer clay fans?

80.7% of Polymer clay fans are female, 19.3% are male, with an average age of 31.3 years.

03

Which brands do Polymer clay fans like most?

Polymer clay fans show strongest brand affinity for Do it yourself (DIY) (3.27×), Art exhibition (6.6×), and Ronaldinho (20×) over the country average.

04

Where do Polymer clay fans live in United States?

Polymer clay fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Polymer clay fans also like?

Beyond Polymer clay itself, the audience over-indexes on Art exhibition (6.6×), Ronaldinho (20×), Five Below (4.89×), and Boho-chic (5.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Polymer clay audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Polymer clay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →