Rascasse Audience Intelligence

Gypsy style Audience in United States

A data profile of the people who buy, follow and care about Gypsy style in United States — modelled from more than twelve digital signal sources. Gypsy style has an estimated audience of 7,426,513 people in United States.

#2901among Topic in United States#245in Fashion & Accessoires

The average Gypsy style fan in United States is 36.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boho-chic, Bohemian style, Bohemianism, with strongest over-indexing on Boho-chic (8.27× the country average).

Demographically, the Gypsy style audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gypsy style fan in United States is more female, around 36.8 years old, with strong Mindfulness tendencies and a notable affinity for Boho-chic.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gypsy style profile in United States.

Audience size
7.4M
in United States
Gender
80.5%♀
19.5% male
Age
36.8
average years
Country rank
#4771
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gypsy style fans

80.5% are female, 19.5% are male, average age 36.8.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Gypsy style audience in United States
MetricValue
Female80.5%
Male19.5%
Average age36.8
Estimated audience size7,426,513
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Gypsy style audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Gypsy style audience comes from United States.

Worldwide audience distribution share by country for Gypsy style
CountryShare
United States30.3%
United Kingdom6.3%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gypsy style audience in United States is strongest.

Fig. 05

Top regions by affinity

Gypsy style fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.41×
02Vermont~20K1.33×
03North Dakota~20K1.29×
04South Dakota~20K1.22×
05Montana~20K1.18×
06Maine~30K1.13×
07Rhode Island~30K1.10×
08Idaho~40K1.09×
09West Virginia~40K1.09×
10Delaware~20K1.09×
11New Mexico~40K1.06×
12Hawaii~30K1.06×
13New Hampshire~30K1.05×
14Mississippi~60K1.04×
15Washington, District of Columbia~20K1.04×
16Nebraska~40K1.03×
17Arkansas~60K1.02×
18Kansas~60K0.99×
19Iowa~60K0.97×
20Oklahoma~80K0.96×
21Utah~60K0.95×
22Louisiana~90K0.94×
23Kentucky~90K0.94×
24Nevada~70K0.94×
25Alabama~100K0.92×
26Oregon~80K0.92×
27Connecticut~70K0.92×
28Missouri~100K0.91×
29South Carolina~100K0.90×
30Wisconsin~100K0.90×
31Indiana~100K0.89×
32Minnesota~90K0.89×
33Tennessee~100K0.88×
34Maryland~100K0.88×
35Colorado~100K0.88×
36Arizona~100K0.86×
37Washington~100K0.86×
38Massachusetts~100K0.86×
39Michigan~200K0.84×
40Virginia~200K0.84×
41New Jersey~200K0.83×
42Georgia~200K0.82×
43Ohio~200K0.82×
44North Carolina~200K0.82×
45Pennsylvania~200K0.81×
46Illinois~200K0.80×
47Florida~400K0.73×
48Texas~500K0.72×
49New York~300K0.72×
50California~500K0.67×
Fig. 06

Affinity by region

Affinity by region — Gypsy style, United States
0.67×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gypsy style audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gypsy style audience
#·InterestCategoryAffinity×
01Made in FranceBusiness & Career21.13×
02Christmas GiftsKids & Family10.73×
03BohemiaTravel & Leisure10.54×
04Bohemian styleFashion & Accessoires9.92×
05Boho-chicFashion & Accessoires8.27×
06BohemianismFashion & Accessoires7.67×
07Flower childKids & Family6.94×
08DIY & Craft IdeasHome & Garden6.76×
09Antique furnitureHome & Garden6.69×
10Handmade CraftsKids & Family5.90×
11VintageFashion & Accessoires5.02×
12Shelter DogsPets & Animals4.24×
13World musicMusic & Radio4.07×
14Vintage clothingFashion & Accessoires3.09×
15ShoesFashion & Accessoires1.97×
16SupermanMovies & TV1.76×
17BeautyBeauty & Wellness1.75×
18BeveragesFood & Beverages1.66×
19Fitness and wellnessSports1.57×
20Online shoppingShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gypsy style audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gypsy style audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.66×
IndividualismJOY2.47×
Design AffinityPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gypsy style audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Family OrientationCONSERVATISM0.94×
Convenience OrientationPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gypsy style have in United States?

Gypsy style has an estimated audience of 7,426,513 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gypsy style fans?

80.5% of Gypsy style fans are female, 19.5% are male, with an average age of 36.8 years.

03

Which brands do Gypsy style fans like most?

Gypsy style fans show strongest brand affinity for Boho-chic (8.27×), Bohemian style (9.92×), and Bohemianism (7.67×) over the country average.

04

Where do Gypsy style fans live in United States?

Gypsy style fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gypsy style fans also like?

Beyond Gypsy style itself, the audience over-indexes on Bohemian style (9.92×), Bohemianism (7.67×), Made in France (21.13×), and Bohemia (10.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Gypsy style audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gypsy style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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