Gypsy style Audience in United States

Gypsy style logo

Gypsy style has an estimated audience of 7,426,513 people in United States. 80.5% are female, 19.5% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Boho-chic, Bohemian style, Bohemianism, Made in France, Bohemia.

The average Gypsy style fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boho-chic, Bohemian style, Bohemianism, with strongest over-indexing on Boho-chic (8.27× the country average). Demographically, the Gypsy style audience skews more female with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic · Subtype: Musical genre

Demographics of Gypsy style fans

Demographic split for Gypsy style audience in United States
MetricValue
Female80.5%
Male19.5%
Average age36.8
Estimated audience size7,426,513

Audience persona

The typical Gypsy style fan in United States is more female, around 36.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Boho-chic.

Top regions in United States

Top regions ranked by reach for Gypsy style in United States
RegionReachAffinity
California415,6960.51×
Texas315,4780.49×
Florida237,9740.47×
New York167,8260.4×
Georgia102,7730.45×
North Carolina88,2630.39×
Ohio87,9050.38×
New Jersey86,4610.46×
Michigan83,7040.43×
Arizona69,2470.46×
Washington68,6040.46×
Illinois68,0670.28×
Pennsylvania65,3140.26×
Mississippi64,9311.06×
Indiana61,9060.46×
Tennessee59,7290.4×
Virginia59,2340.33×
Louisiana57,7320.6×
Arkansas57,6840.94×
Oklahoma56,4120.68×
Kentucky55,5180.6×
Alabama53,7390.52×
West Virginia53,6031.55×
Massachusetts53,5450.37×
Alaska53,4923.37×
Colorado52,1230.45×
South Carolina50,8300.45×
Kansas49,5110.85×
Idaho49,5001.33×
Wisconsin49,1980.44×
Missouri47,9630.4×
Hawaii47,2861.48×
Iowa47,0040.77×
Montana46,6312.26×
South Dakota46,0272.68×
Oregon45,8650.54×
Utah45,5910.69×
North Dakota44,8152.94×
New Hampshire44,1671.51×
Minnesota43,9570.41×
Wyoming43,3623.94×
Nebraska43,2491.16×
Connecticut43,1840.58×
New Mexico43,0231.16×
Nevada42,8840.6×
Rhode Island42,6491.8×
Maine42,6231.6×
Vermont41,9473.22×
Maryland41,6020.33×
Delaware38,1931.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gypsy style audience
BrandAffinityCategory
Boho-chic8.27×Fashion & Accessoires
Bohemian style9.92×Fashion & Accessoires
Bohemianism7.67×Fashion & Accessoires
Made in France21.13×Business & Career
Bohemia10.54×Travel & Leisure
Handmade Crafts5.9×Kids & Family
Vintage5.02×Fashion & Accessoires
Beauty1.75×Beauty & Wellness
Superman1.76×Movies & TV
Shoes1.97×Fashion & Accessoires
Fitness and wellness1.57×Sports
Antique furniture6.69×Home & Garden
Online shopping1.56×Shopping
Beverages1.66×Food & Beverages
World music4.07×Music & Radio
Shelter Dogs4.24×Pets & Animals
Christmas Gifts10.73×Kids & Family
Vintage clothing3.09×Fashion & Accessoires
DIY & Craft Ideas6.76×Home & Garden
Flower child6.94×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gypsy style audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.26
Design AffinityPREMIUM2.29
SustainabilityBALANCE2.23
Luxury OrientationPREMIUM2.06
Pet OwnershipJOY1.97
DIY MentalityTHRILL1.93

Worldwide distribution

Worldwide audience distribution share by country for Gypsy style
CountryShare
United States30.3%
United Kingdom6.3%
Italy5.9%

See Gypsy style audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Gypsy style have in United States?

Gypsy style has an estimated audience of 7,426,513 people in United States, concentrated in California and Texas.

What is the gender split and age of Gypsy style fans?

80.5% of Gypsy style fans are female, 19.5% are male, with an average age of 36.8 years.

Which brands do Gypsy style fans like most?

Gypsy style fans show strongest brand affinity for Boho-chic (8.27×), Bohemian style (9.92×), and Bohemianism (7.67×) over the country average.

Where do Gypsy style fans live in United States?

Gypsy style fans in United States are most concentrated in California (reach 415,696), Texas (reach 315,478), and Florida (reach 237,974). These three regions account for the largest share of the active audience.

What other brands do Gypsy style fans also like?

Beyond Gypsy style itself, the audience over-indexes on Bohemian style (9.92×), Bohemianism (7.67×), Made in France (21.13×), and Bohemia (10.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gypsy style. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.