Christmas Gifts Audience in United States

Christmas Gifts has an estimated audience of 2,807,191 people in United States. 80.5% are female, 19.5% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Unique Gifts, Marni (clothing), Disneyland Paris, Christina Hendricks, Bohemian style.

The average Christmas Gifts fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Unique Gifts, Marni (clothing), Disneyland Paris, with strongest over-indexing on Unique Gifts (13.44× the country average). Demographically, the Christmas Gifts audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Christmas Gifts fans

Demographic split for Christmas Gifts audience in United States
MetricValue
Female80.5%
Male19.5%
Average age35.8
Estimated audience size2,807,191

Audience persona

The typical Christmas Gifts fan in United States is more female, around 35.8 years old, with strong Design Affinity tendencies and a notable affinity for Unique Gifts.

Top regions in United States

Top regions ranked by reach for Christmas Gifts in United States
RegionReachAffinity
California279,0510.9×
Texas269,1321.12×
Florida187,7230.99×
New York158,7851.01×
Pennsylvania111,3811.18×
Illinois100,0651.07×
North Carolina95,1861.13×
Ohio93,3761.08×
Georgia90,8151.05×
Michigan79,8211.09×
New Jersey71,6981×
Virginia68,3251×
Tennessee66,2631.18×
Indiana58,7211.15×
Arizona53,4220.93×
Massachusetts52,4250.95×
Missouri50,2851.11×
Washington48,0250.85×
South Carolina47,6281.13×
Alabama46,3771.18×
Louisiana45,7341.26×
Maryland45,3540.94×
Wisconsin41,2880.98×
Kentucky40,1811.14×
Oklahoma39,2341.26×
Minnesota38,7620.96×
Colorado38,1390.86×
Mississippi29,6581.28×
Connecticut28,2471×
Oregon27,4400.85×
Arkansas26,8991.16×
Kansas23,8761.08×
Iowa23,3401.01×
Nevada23,3080.86×
Utah23,2240.92×
West Virginia15,8041.21×
Nebraska15,0231.07×
Idaho14,1611.01×
New Mexico13,7460.98×
New Hampshire9,7360.88×
Maine9,3440.93×
Hawaii8,8990.74×
Rhode Island7,5340.84×
Delaware7,0050.9×
Montana6,8280.88×
South Dakota6,6481.02×
Washington, District of Columbia5,7380.68×
North Dakota5,5630.96×
Wyoming3,6750.88×
Alaska3,6610.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas Gifts audience
BrandAffinityCategory
Unique Gifts13.44×Shopping
Marni (clothing)33.92×Fashion & Accessoires
Disneyland Paris14.91×Travel & Leisure
Christina Hendricks20×Movies & TV
Bohemian style9.8×Fashion & Accessoires
Enterprise Rent-A-Car6.3×Cars & Mobility
Kia Sportage20×Cars & Mobility
Autism Awareness8.74×Health
Diabetes mellitus awareness5.8×Health
Jimmy Choo11.82×Fashion & Accessoires
Bachelor of Business Administration31.02×Business & Career
Portrait painting10.51×Arts & Culture
Christian Louboutin10.95×Fashion & Accessoires
Fine-art photography5.96×Technology & Electronics
Andre Agassi20×Sports
Bottega Veneta8.84×Fashion & Accessoires
Singer-songwriter2.74×Music & Radio
Microblogging5.91×Technology & Electronics
Travel photography4.36×Technology & Electronics
Google Maps2.4×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas Gifts audience
TraitClusterScore
Design AffinityPREMIUM2.33
Pet OwnershipJOY2.06
Luxury OrientationPREMIUM2.06
TravellingTHRILL1.87
IndulgenceJOY1.82
Quality AwarenessPREMIUM1.8

Worldwide distribution

Worldwide audience distribution share by country for Christmas Gifts
CountryShare
United States39.9%
United Kingdom20.1%
Canada7.7%

See Christmas Gifts audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Christmas Gifts have in United States?

Christmas Gifts has an estimated audience of 2,807,191 people in United States, concentrated in California and Texas.

What is the gender split and age of Christmas Gifts fans?

80.5% of Christmas Gifts fans are female, 19.5% are male, with an average age of 35.8 years.

Which brands do Christmas Gifts fans like most?

Christmas Gifts fans show strongest brand affinity for Unique Gifts (13.44×), Marni (clothing) (33.92×), and Disneyland Paris (14.91×) over the country average.

Where do Christmas Gifts fans live in United States?

Christmas Gifts fans in United States are most concentrated in California (reach 279,051), Texas (reach 269,132), and Florida (reach 187,723). These three regions account for the largest share of the active audience.

What other brands do Christmas Gifts fans also like?

Beyond Christmas Gifts itself, the audience over-indexes on Marni (clothing) (33.92×), Disneyland Paris (14.91×), Christina Hendricks (20×), and Bohemian style (9.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.