Rascasse Audience Intelligence

Christmas Gifts Audience in United States

A data profile of the people who buy, follow and care about Christmas Gifts in United States — modelled from more than twelve digital signal sources. Christmas Gifts has an estimated audience of 2,807,191 people in United States.

#5293among Topic in United States#264in Kids & Family

The average Christmas Gifts fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bohemian style, Unique Gifts, Disneyland Paris, with strongest over-indexing on Bohemian style (13.31× the country average).

Demographically, the Christmas Gifts audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas Gifts fan in United States is more female, around 35.8 years old, with strong Indulgence tendencies and a notable affinity for Bohemian style.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas Gifts profile in United States.

Audience size
2.8M
in United States
Gender
80.5%♀
19.5% male
Age
35.8
average years
Country rank
#10864
Topic in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Christmas Gifts fans

80.5% are female, 19.5% are male, average age 35.8.

Fig. 02

Gender split

80.5%
Female
19.5%
Male
Demographic split for Christmas Gifts audience in United States
MetricValue
Female80.5%
Male19.5%
Average age35.8
Estimated audience size2,807,191
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Christmas Gifts audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Christmas Gifts audience comes from United States.

Worldwide audience distribution share by country for Christmas Gifts
CountryShare
United States39.9%
United Kingdom20.1%
Canada7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas Gifts audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas Gifts fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~30K1.35×
02Louisiana~50K1.31×
03West Virginia~20K1.26×
04Alabama~50K1.19×
05Oklahoma~40K1.19×
06Kentucky~40K1.17×
07Arkansas~30K1.17×
08Pennsylvania~100K1.12×
09Tennessee~60K1.12×
10South Carolina~50K1.12×
11Texas~300K1.11×
12Indiana~60K1.10×
13Missouri~50K1.08×
14Nebraska~20K1.08×
15New Jersey~80K1.06×
16Connecticut~30K1.06×
17Illinois~100K1.05×
18Georgia~90K1.05×
19North Carolina~90K1.05×
20Kansas~20K1.05×
21Ohio~90K1.04×
22South Dakota~7K1.04×
23North Dakota~6K1.04×
24Iowa~20K1.03×
25Michigan~70K1.02×
26New York~200K1.01×
27Virginia~70K0.99×
28Idaho~10K0.98×
29Maine~10K0.97×
30Florida~200K0.96×
31Maryland~50K0.96×
32New Mexico~10K0.96×
33Massachusetts~50K0.95×
34Wisconsin~40K0.95×
35Delaware~7K0.95×
36New Hampshire~10K0.94×
37Rhode Island~8K0.94×
38Minnesota~40K0.93×
39Utah~20K0.93×
40Arizona~50K0.91×
41California~300K0.90×
42Montana~7K0.89×
43Vermont~4K0.83×
44Colorado~40K0.82×
45Oregon~30K0.82×
46Nevada~20K0.82×
47Washington~50K0.81×
48Hawaii~9K0.77×
49Alaska~5K0.77×
50Washington, District of Columbia~6K0.71×
Fig. 06

Affinity by region

Affinity by region — Christmas Gifts, United States
0.71×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas Gifts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas Gifts audience
#·InterestCategoryAffinity×
01BodrumTravel & Leisure18.89×
02Arabic coffeeFood & Beverages14.73×
03Ceramic artArts & Culture14.25×
04Bohemian styleFashion & Accessoires13.31×
05Disneyland ParisTravel & Leisure13.30×
06Unique GiftsShopping12.24×
07Gypsy styleFashion & Accessoires10.73×
08Portrait paintingArts & Culture9.66×
09Fine-art photographyTechnology & Electronics7.00×
10HairbrushBeauty & Wellness6.18×
11Watercolor paintingArts & Culture5.75×
12Travel photographyTechnology & Electronics5.43×
13Hair dryerBeauty & Wellness5.23×
14Wildlife photographyTechnology & Electronics5.19×
15Broadway theatreTravel & Leisure4.84×
16IKEAHome & Garden4.24×
17EtsyFashion & Accessoires3.33×
18NordstromShopping3.13×
19Home improvementHome & Garden2.22×
20CookingFood & Beverages1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas Gifts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas Gifts audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.94×
Design AffinityPREMIUM2.51×
Pet OwnershipJOY2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas Gifts audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Social Media UsageJOY0.92×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Christmas Gifts have in United States?

Christmas Gifts has an estimated audience of 2,807,191 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Christmas Gifts fans?

80.5% of Christmas Gifts fans are female, 19.5% are male, with an average age of 35.8 years.

03

Which brands do Christmas Gifts fans like most?

Christmas Gifts fans show strongest brand affinity for Bohemian style (13.31×), Unique Gifts (12.24×), and Disneyland Paris (13.3×) over the country average.

04

Where do Christmas Gifts fans live in United States?

Christmas Gifts fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas Gifts fans also like?

Beyond Christmas Gifts itself, the audience over-indexes on Unique Gifts (12.24×), Disneyland Paris (13.3×), Ceramic art (14.25×), and IKEA (4.24×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Christmas Gifts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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