Christmas Gifts Audience in Germany
Christmas Gifts has an estimated audience of 334,721 people in Germany. 72.9% are female, 27.1% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dua Lipa, Livemusic, Suitsupply, Victoria Beckham, Face powder.
The average Christmas Gifts fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dua Lipa, Livemusic, Suitsupply, with strongest over-indexing on Dua Lipa (25.77× the country average). Demographically, the Christmas Gifts audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Individualism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Christmas Gifts fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 34.2 |
| Estimated audience size | 334,721 |
Audience persona
The typical Christmas Gifts fan in Germany is more female, around 34.2 years old, with strong Individualism tendencies and a notable affinity for Dua Lipa.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,810 | 0.87× |
| Bayern | 53,728 | 1× |
| Baden-Württemberg | 41,909 | 0.92× |
| Hessen | 37,342 | 1.46× |
| Niedersachsen | 23,611 | 0.73× |
| Berlin | 23,129 | 1.55× |
| Sachsen | 17,487 | 1.07× |
| Rheinland-Pfalz | 15,412 | 0.92× |
| Hamburg | 8,686 | 1.15× |
| Schleswig-Holstein | 8,659 | 0.72× |
| Brandenburg | 8,003 | 0.77× |
| Thüringen | 7,431 | 0.87× |
| Sachsen-Anhalt | 6,608 | 0.76× |
| Mecklenburg-Vorpommern | 4,534 | 0.71× |
| Bremen | 4,276 | 1.49× |
| Saarland | 4,179 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dua Lipa | 25.77× | Music & Radio |
| Livemusic | 7.91× | Music & Radio |
| Suitsupply | 19.25× | Fashion & Accessoires |
| Victoria Beckham | 17.27× | Fashion & Accessoires |
| Face powder | 7.59× | Beauty & Wellness |
| Boulanger | 17.06× | Shopping |
| Ariana Grande | 6.25× | Music & Radio |
| Natural foods | 5.31× | Food & Beverages |
| Non-fiction books | 5.79× | Literature |
| Unique Gifts | 5.06× | Shopping |
| Property finder | 4.38× | Home & Garden |
| Hair tutorials | 7.49× | Beauty & Wellness |
| Ski resort | 4.29× | Travel & Leisure |
| Car wash | 5.85× | Cars & Mobility |
| Vaseline | 17.27× | Beauty & Wellness |
| Aveda | 16.81× | Beauty & Wellness |
| ghd | 17.13× | Beauty & Wellness |
| Modern architecture | 3.52× | Arts & Culture |
| Paleolithic diet | 6.97× | Health |
| It Cosmetics | 12.74× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.03 |
| LGBTQ+ Identity | OPEN | 1.77 |
| Travelling | THRILL | 1.52 |
| Urban Lifestyle | OPEN | 1.5 |
| Extroversion | THRILL | 1.49 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.9% |
| United Kingdom | 20.1% |
| Canada | 7.7% |
See Christmas Gifts audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Christmas Gifts have in Germany?
Christmas Gifts has an estimated audience of 334,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Christmas Gifts fans?
72.9% of Christmas Gifts fans are female, 27.1% are male, with an average age of 34.2 years.
Which brands do Christmas Gifts fans like most?
Christmas Gifts fans show strongest brand affinity for Dua Lipa (25.77×), Livemusic (7.91×), and Suitsupply (19.25×) over the country average.
Where do Christmas Gifts fans live in Germany?
Christmas Gifts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,810), Bayern (reach 53,728), and Baden-Württemberg (reach 41,909). These three regions account for the largest share of the active audience.
What other brands do Christmas Gifts fans also like?
Beyond Christmas Gifts itself, the audience over-indexes on Livemusic (7.91×), Suitsupply (19.25×), Victoria Beckham (17.27×), and Face powder (7.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Christmas Gifts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.