A data profile of the people who buy, follow and care about Flower child in United States — modelled from more than twelve digital signal sources. Flower child has an estimated audience of 6,219,634 people in United States.
Flower child has an estimated audience of 6,219,634 people in United States. 79.6% are female, 20.4% are male, average age 35.5. Top brand affinities: Folk music, Boho-chic, Rick and Morty, Clothing, Hair Extensions.
Top brand affinities include Folk music, Boho-chic, Rick and Morty, with strongest over-indexing on Folk music (13.37× the country average).
Demographically, the Flower child audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Tradition, Mindfulness.
The typical Flower child fan in United States is more female, around 35.5 years old, with strong Tradition tendencies and a notable affinity for Folk music.
The key figures that characterise the Flower child profile in United States.
79.6% are female, 20.4% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 79.6% |
| Male | 20.4% |
| Average age | 35.5 |
| Estimated audience size | 6,219,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Flower child audience comes from United States.
| Country | Share |
|---|---|
| United States | 36.6% |
| Spain | 6.4% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Flower child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Haribo | Food & Beverages | 14.16× | ||
| 02 | Folk music | Music & Radio | 13.37× | ||
| 03 | Celebrity Gossip | News | 11.63× | ||
| 04 | Gender studies | Politics & Society | 11.42× | ||
| 05 | Doctor Strange | Literature | 11.36× | ||
| 06 | Boho-chic | Fashion & Accessoires | 11.11× | ||
| 07 | Rick and Morty | Movies & TV | 10.90× | ||
| 08 | Dungeons & Dragons | Games | 10.20× | ||
| 09 | Guardians of the Galaxy (film) | Movies & TV | 8.80× | ||
| 10 | Gypsy style | Fashion & Accessoires | 6.94× | ||
| 11 | Bohemianism | Fashion & Accessoires | 6.60× | ||
| 12 | Hair Extensions | Beauty & Wellness | 5.87× | ||
| 13 | Hippie | Politics & Society | 5.45× | ||
| 14 | Clothing | Fashion & Accessoires | 2.88× | ||
| 15 | Cosmetics | Beauty & Wellness | 2.60× | ||
| 16 | TikTok | Internet & Social Media | 2.26× | ||
| 17 | Consumer electronics | Technology & Electronics | 2.11× | ||
| 18 | Online shopping | Shopping | 1.95× | ||
| 19 | Video games | Games | 1.93× | ||
| 20 | Vehicles | Cars & Mobility | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 5.37× | |
| Mindfulness | BALANCE | 2.01× | |
| Community Orientation | OPEN | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Indulgence | JOY | 0.82× | |
| Early Adopter Mentality | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Flower child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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