Hippie Audience in United States

Hippie logo

Hippie has an estimated audience of 12,814,919 people in United States. 74.5% are female, 25.5% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Boho-chic, Flower child, Succulent plant, Folk music, Girl.

The average Hippie fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boho-chic, Flower child, Succulent plant, with strongest over-indexing on Boho-chic (3.62× the country average). Demographically, the Hippie audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Hippie fans

Demographic split for Hippie audience in United States
MetricValue
Female74.5%
Male25.5%
Average age38.9
Estimated audience size12,814,919

Audience persona

The typical Hippie fan in United States is more female, around 38.9 years old, with strong Mindfulness tendencies and a notable affinity for Boho-chic.

Top regions in United States

Top regions ranked by reach for Hippie in United States
RegionReachAffinity
California1,767,8261.25×
Texas1,415,2861.28×
Florida962,2241.11×
New York721,4341.01×
Pennsylvania440,8801.02×
Illinois433,9891.02×
North Carolina407,7951.06×
Georgia399,9091.01×
Ohio392,3460.99×
Michigan331,0750.99×
New Jersey316,1980.97×
Virginia310,1810.99×
Arizona299,5991.15×
Tennessee277,1481.08×
Washington265,9291.03×
Indiana241,2911.03×
Massachusetts236,1880.94×
Maryland206,8610.94×
Colorado203,7891.01×
Missouri197,1400.95×
Alabama188,5561.05×
Kentucky188,3051.17×
South Carolina184,8020.96×
Louisiana171,5051.04×
Wisconsin166,9320.87×
Oklahoma160,6101.13×
Minnesota159,4520.87×
Oregon154,2081.05×
Utah139,6461.22×
Nevada133,4161.08×
Connecticut125,8330.98×
Arkansas110,8361.05×
Mississippi108,0541.02×
Kansas104,7301.04×
Iowa101,4670.96×
New Mexico68,7221.07×
Idaho67,6531.05×
Hawaii64,6281.17×
West Virginia61,0811.02×
Nebraska60,9890.95×
New Hampshire41,3260.82×
Maine38,7410.84×
Rhode Island34,6320.85×
South Dakota32,9141.11×
Washington, District of Columbia31,7920.83×
Montana31,3210.88×
Delaware26,8020.76×
North Dakota23,9610.91×
Alaska23,9530.87×
Vermont16,9610.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hippie audience
BrandAffinityCategory
Boho-chic3.62×Fashion & Accessoires
Flower child5.45×Kids & Family
Succulent plant2.63×Home & Garden
Folk music2.41×Music & Radio
Girl1.52×Kids & Family
Sun Gazing2.68×Health
Genetics1.51×Kids & Family
Grandparent1.5×Kids & Family
Nostalgia1.51×Home & Garden
Bohemian style2.47×Fashion & Accessoires
Peace2.21×Politics & Society
Free People2.13×Fashion & Accessoires
Anthropologie1.82×Shopping
Humorism2.11×Literature
Swimsuit1.53×Fashion & Accessoires
Metaphysics1.64×Business & Career
Quiz1.85×Games
Ancient Greek2.16×Politics & Society
Bohemianism2.37×Fashion & Accessoires
Neuroscience1.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hippie audience
TraitClusterScore
MindfulnessBALANCE1.26
SustainabilityBALANCE1.24
TraditionCONSERVATISM1.22
IndividualismJOY1.17
ExtroversionTHRILL1.17
CreativityOPEN1.11

Worldwide distribution

Worldwide audience distribution share by country for Hippie
CountryShare
United States40.5%
Germany5.0%
United Kingdom4.7%

See Hippie audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Hippie have in United States?

Hippie has an estimated audience of 12,814,919 people in United States, concentrated in California and Texas.

What is the gender split and age of Hippie fans?

74.5% of Hippie fans are female, 25.5% are male, with an average age of 38.9 years.

Which brands do Hippie fans like most?

Hippie fans show strongest brand affinity for Boho-chic (3.62×), Flower child (5.45×), and Succulent plant (2.63×) over the country average.

Where do Hippie fans live in United States?

Hippie fans in United States are most concentrated in California (reach 1,767,826), Texas (reach 1,415,286), and Florida (reach 962,224). These three regions account for the largest share of the active audience.

What other brands do Hippie fans also like?

Beyond Hippie itself, the audience over-indexes on Flower child (5.45×), Succulent plant (2.63×), Folk music (2.41×), and Girl (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hippie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.