Rascasse Audience Intelligence

Hippie Audience in United States

A data profile of the people who buy, follow and care about Hippie in United States — modelled from more than twelve digital signal sources. Hippie has an estimated audience of 12,814,919 people in United States.

#1846among Topic in United States#167in Politics & Society

The average Hippie fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boho-chic, Mitch McConnell, Flower child, with strongest over-indexing on Boho-chic (3.62× the country average).

Demographically, the Hippie audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hippie fan in United States is more female, around 38.9 years old, with strong Tradition tendencies and a notable affinity for Boho-chic.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hippie profile in United States.

Audience size
12.8M
in United States
Gender
74.5%♀
25.5% male
Age
38.9
average years
Country rank
#2777
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hippie fans

74.5% are female, 25.5% are male, average age 38.9.

Fig. 02

Gender split

74.5%
Female
25.5%
Male
Demographic split for Hippie audience in United States
MetricValue
Female74.5%
Male25.5%
Average age38.9
Estimated audience size12,814,919
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Hippie audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

40.5%

of the worldwide Hippie audience comes from United States.

Worldwide audience distribution share by country for Hippie
CountryShare
United States40.5%
Germany5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hippie audience in United States is strongest.

Fig. 05

Top regions by affinity

Hippie fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.21×
02California~1.5M1.18×
03Utah~100K1.18×
04Kentucky~200K1.16×
05Hawaii~60K1.14×
06Idaho~70K1.11×
07New Mexico~70K1.10×
08South Dakota~30K1.10×
09Oklahoma~200K1.09×
10Tennessee~300K1.08×
11Arkansas~100K1.08×
12Kansas~100K1.08×
13Arizona~300K1.07×
14Mississippi~100K1.07×
15North Carolina~400K1.04×
16Louisiana~200K1.04×
17Florida~900K1.03×
18Alabama~200K1.03×
19West Virginia~60K1.03×
20Indiana~200K1.02×
21Oregon~200K1.02×
22Nevada~100K1.02×
23Pennsylvania~400K1.01×
24Georgia~400K1.00×
25Washington~300K1.00×
26Nebraska~60K1.00×
27New Jersey~300K0.99×
28Illinois~400K0.98×
29Virginia~300K0.98×
30Missouri~200K0.98×
31Colorado~200K0.98×
32Connecticut~100K0.98×
33Iowa~100K0.98×
34Alaska~30K0.98×
35Ohio~400K0.96×
36Michigan~300K0.96×
37North Dakota~30K0.96×
38New York~700K0.94×
39Massachusetts~200K0.94×
40South Carolina~200K0.94×
41Montana~30K0.92×
42Maryland~200K0.91×
43Wisconsin~200K0.90×
44Minnesota~200K0.89×
45Maine~40K0.89×
46New Hampshire~40K0.88×
47Rhode Island~40K0.88×
48Vermont~20K0.88×
49Delaware~30K0.85×
50Washington, District of Columbia~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Hippie, United States
0.83×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hippie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hippie audience
#·InterestCategoryAffinity×
01Flower childKids & Family5.45×
02Boho-chicFashion & Accessoires3.62×
03Sun GazingHealth2.68×
04Succulent plantHome & Garden2.63×
05Bohemian styleFashion & Accessoires2.47×
06Folk musicMusic & Radio2.41×
07PeacePolitics & Society2.21×
08Free PeopleFashion & Accessoires2.13×
09HumorismLiterature2.11×
10Mitch McConnellPolitics & Society1.87×
11QuizGames1.85×
12AnthropologieShopping1.82×
13Dick Van DykeMovies & TV1.76×
14MetaphysicsBusiness & Career1.64×
15Melania TrumpPolitics & Society1.63×
16SwimsuitFashion & Accessoires1.53×
17GirlKids & Family1.52×
18GeneticsKids & Family1.51×
19NostalgiaHome & Garden1.51×
20GrandparentKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hippie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hippie audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.53×
MindfulnessBALANCE1.36×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hippie audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Career OrientationPOWER0.75×
Early Adopter MentalityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hippie have in United States?

Hippie has an estimated audience of 12,814,919 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hippie fans?

74.5% of Hippie fans are female, 25.5% are male, with an average age of 38.9 years.

03

Which brands do Hippie fans like most?

Hippie fans show strongest brand affinity for Boho-chic (3.62×), Mitch McConnell (1.87×), and Flower child (5.45×) over the country average.

04

Where do Hippie fans live in United States?

Hippie fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Hippie fans also like?

Beyond Hippie itself, the audience over-indexes on Mitch McConnell (1.87×), Flower child (5.45×), Melania Trump (1.63×), and Succulent plant (2.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Hippie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hippie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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