Rascasse Audience Intelligence

Hippie Audience in Germany

A data profile of the people who buy, follow and care about Hippie in Germany — modelled from more than twelve digital signal sources. Hippie has an estimated audience of 1,588,492 people in Germany.

#2316among Topic in Germany#164in Politics & Society

The average Hippie fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Reading, Boho-chic, Telegram, with strongest over-indexing on Reading (1.57× the country average).

Demographically, the Hippie audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hippie fan in Germany is more female, around 36.3 years old, with strong Mindfulness tendencies and a notable affinity for Reading.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hippie profile in Germany.

Audience size
1.6M
in Germany
Gender
68.2%♀
31.8% male
Age
36.3
average years
Country rank
#4231
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hippie fans

68.2% are female, 31.8% are male, average age 36.3.

Fig. 02

Gender split

68.2%
Female
31.8%
Male
Demographic split for Hippie audience in Germany
MetricValue
Female68.2%
Male31.8%
Average age36.3
Estimated audience size1,588,492
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Hippie audience in Germany
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4920%
50+14%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Hippie audience comes from Germany.

Worldwide audience distribution share by country for Hippie
CountryShare
United States40.5%
Germany5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hippie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hippie fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.19×
02Nordrhein-Westfalen~400K1.08×
03Baden-Württemberg~200K1.08×
04Rheinland-Pfalz~80K1.07×
05Sachsen~80K1.06×
06Niedersachsen~200K1.03×
07Hessen~100K1.02×
08Thüringen~40K1.02×
09Hamburg~40K1.02×
10Berlin~70K0.98×
11Saarland~20K0.98×
12Schleswig-Holstein~50K0.95×
13Bremen~10K0.94×
14Brandenburg~50K0.92×
15Sachsen-Anhalt~40K0.88×
16Mecklenburg-Vorpommern~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Hippie, Germany
0.86×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hippie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hippie audience
#·InterestCategoryAffinity×
01Outlander (film)Movies & TV4.98×
02Boho-chicFashion & Accessoires4.39×
03TelegramInternet & Social Media3.20×
04CrochetHome & Garden2.63×
05HouseplantHome & Garden2.37×
06BooksellingLiterature2.36×
07KnittingHome & Garden2.25×
08SewingHome & Garden2.25×
09Gift shopHome & Garden2.20×
10Self-loveHealth2.13×
11HugendubelShopping2.06×
12EventimTravel & Leisure2.03×
13KittenPets & Animals2.02×
14Self-awarenessHealth1.94×
15Stranger ThingsMovies & TV1.87×
16Dog walkingPets & Animals1.85×
17Dog foodPets & Animals1.83×
18AirbnbTravel & Leisure1.63×
19ReadingLiterature1.57×
20HandicraftHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hippie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hippie audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.93×
IndividualismJOY1.90×
CreativityOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hippie audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.61×
Quality AwarenessPREMIUM0.66×
PatriotismCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hippie have in Germany?

Hippie has an estimated audience of 1,588,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hippie fans?

68.2% of Hippie fans are female, 31.8% are male, with an average age of 36.3 years.

03

Which brands do Hippie fans like most?

Hippie fans show strongest brand affinity for Reading (1.57×), Boho-chic (4.39×), and Telegram (3.2×) over the country average.

04

Where do Hippie fans live in Germany?

Hippie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hippie fans also like?

Beyond Hippie itself, the audience over-indexes on Boho-chic (4.39×), Telegram (3.2×), Self-love (2.13×), and Outlander (film) (4.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Hippie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hippie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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