Hippie Audience in Germany
Hippie has an estimated audience of 1,588,492 people in Germany. 68.2% are female, 31.8% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Reading, Boho-chic, Telegram, Outlander (film), Self-love.
The average Hippie fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Reading, Boho-chic, Telegram, with strongest over-indexing on Reading (1.57× the country average). Demographically, the Hippie audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Hippie fans
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 36.3 |
| Estimated audience size | 1,588,492 |
Audience persona
The typical Hippie fan in Germany is more female, around 36.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Reading.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 390,084 | 1.12× |
| Bayern | 310,201 | 1.21× |
| Baden-Württemberg | 237,843 | 1.1× |
| Niedersachsen | 162,904 | 1.06× |
| Hessen | 123,819 | 1.02× |
| Rheinland-Pfalz | 85,901 | 1.08× |
| Sachsen | 82,046 | 1.05× |
| Berlin | 72,746 | 1.02× |
| Schleswig-Holstein | 54,879 | 0.96× |
| Brandenburg | 44,948 | 0.91× |
| Thüringen | 39,775 | 0.98× |
| Hamburg | 37,295 | 1.04× |
| Sachsen-Anhalt | 34,818 | 0.85× |
| Mecklenburg-Vorpommern | 25,343 | 0.84× |
| Saarland | 17,526 | 0.9× |
| Bremen | 11,600 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reading | 1.57× | Literature |
| Boho-chic | 4.39× | Fashion & Accessoires |
| Telegram | 3.2× | Internet & Social Media |
| Outlander (film) | 4.98× | Movies & TV |
| Self-love | 2.13× | Health |
| Airbnb | 1.63× | Travel & Leisure |
| Crochet | 2.63× | Home & Garden |
| Knitting | 2.25× | Home & Garden |
| Gala | 1.52× | News |
| Sewing | 2.25× | Home & Garden |
| Eventim | 2.03× | Travel & Leisure |
| Self-awareness | 1.94× | Health |
| Handicraft | 1.57× | Home & Garden |
| Kitten | 2.02× | Pets & Animals |
| Stranger Things | 1.87× | Movies & TV |
| Dog food | 1.83× | Pets & Animals |
| Houseplant | 2.37× | Home & Garden |
| Bookselling | 2.36× | Literature |
| Dog walking | 1.85× | Pets & Animals |
| Gift shop | 2.2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.65 |
| Sustainability | BALANCE | 1.56 |
| Mindfulness | BALANCE | 1.53 |
| Tradition | CONSERVATISM | 1.42 |
| Creativity | OPEN | 1.35 |
| Individualism | JOY | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.5% |
| Germany | 5.0% |
| United Kingdom | 4.7% |
See Hippie audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hippie have in Germany?
Hippie has an estimated audience of 1,588,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hippie fans?
68.2% of Hippie fans are female, 31.8% are male, with an average age of 36.3 years.
Which brands do Hippie fans like most?
Hippie fans show strongest brand affinity for Reading (1.57×), Boho-chic (4.39×), and Telegram (3.2×) over the country average.
Where do Hippie fans live in Germany?
Hippie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 390,084), Bayern (reach 310,201), and Baden-Württemberg (reach 237,843). These three regions account for the largest share of the active audience.
What other brands do Hippie fans also like?
Beyond Hippie itself, the audience over-indexes on Boho-chic (4.39×), Telegram (3.2×), Outlander (film) (4.98×), and Self-love (2.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hippie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.