A data profile of the people who buy, follow and care about Flower child in Germany — modelled from more than twelve digital signal sources. Flower child has an estimated audience of 644,879 people in Germany.
Flower child has an estimated audience of 644,879 people in Germany. 73.3% are female, 26.7% are male, average age 28.7. Top brand affinities: Woodstock, Bob Dylan, Bohemianism, Richard Mille, Bruce Springsteen.
Top brand affinities include Woodstock, Bob Dylan, Bohemianism, with strongest over-indexing on Woodstock (53.25× the country average).
Demographically, the Flower child audience skews more female with an average age of 28.7, and over-indexes on personality traits such as Tradition, Sustainability.
The typical Flower child fan in Germany is more female, around 28.7 years old, with strong Tradition tendencies and a notable affinity for Woodstock.
The key figures that characterise the Flower child profile in Germany.
73.3% are female, 26.7% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 28.7 |
| Estimated audience size | 644,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 20% | |
| 30-39 | 11% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Flower child audience comes from Germany.
| Country | Share |
|---|---|
| United States | 36.6% |
| Spain | 6.4% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Flower child audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Woodstock | Music & Radio | 53.25× | ||
| 02 | Bob Dylan | Music & Radio | 20.00× | ||
| 03 | Richard Mille | Fashion & Accessoires | 20.00× | ||
| 04 | Blancpain | Fashion & Accessoires | 20.00× | ||
| 05 | Chuck Berry | Music & Radio | 20.00× | ||
| 06 | Ice Nine Kills | Music & Radio | 20.00× | ||
| 07 | Monuments | Music & Radio | 20.00× | ||
| 08 | Beth Hart | Music & Radio | 16.88× | ||
| 09 | Cadillac | Cars & Mobility | 12.20× | ||
| 10 | Bohemianism | Fashion & Accessoires | 12.04× | ||
| 11 | Gypsy style | Fashion & Accessoires | 10.80× | ||
| 12 | Bruce Springsteen | Music & Radio | 9.75× | ||
| 13 | Montblanc (company) | Fashion & Accessoires | 9.19× | ||
| 14 | Jean Paul Gaultier | Fashion & Accessoires | 7.40× | ||
| 15 | Folk music | Music & Radio | 6.39× | ||
| 16 | Thomann | Shopping | 6.28× | ||
| 17 | Dailymotion | Movies & TV | 6.02× | ||
| 18 | Sustainable clothing | Fashion & Accessoires | 5.07× | ||
| 19 | Flower bouquet | Home & Garden | 4.24× | ||
| 20 | Udo Lindenberg | Music & Radio | 3.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.68× | |
| Sustainability | BALANCE | 2.52× | |
| Mindfulness | BALANCE | 2.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Flower child. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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