Pine-Sol Audience in United States

Pine-Sol logo

Pine-Sol has an estimated audience of 360,680 people in United States. 61.9% are female, 38.1% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Glacier Park, Yellowstone Park, Grand Teton National Park, Chriselle Lim, Lucozade, Eve Torres, Morena Baccarin.

The average Pine-Sol fan in United States is 39.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Glacier Park, Yellowstone Park, Grand Teton National Park, Chriselle Lim, Lucozade, with strongest over-indexing on Glacier Park, Yellowstone Park, Grand Teton National Park (525.43× the country average). Demographically, the Pine-Sol audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Software

Demographics of Pine-Sol fans

Demographic split for Pine-Sol audience in United States
MetricValue
Female61.9%
Male38.1%
Average age39.2
Estimated audience size360,680

Audience persona

The typical Pine-Sol fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Glacier Park, Yellowstone Park, Grand Teton National Park.

Top regions in United States

Top regions ranked by reach for Pine-Sol in United States
RegionReachAffinity
California55,1901.39×
Texas44,7011.44×
Florida22,9230.94×
New York21,2751.06×
Illinois14,2901.19×
Georgia13,7951.24×
North Carolina12,8661.19×
Pennsylvania11,0650.91×
Ohio10,9830.99×
Michigan10,2051.08×
Arizona8,7281.19×
New Jersey8,6140.94×
Virginia8,5110.97×
Tennessee7,7651.07×
Alabama6,6561.32×
South Carolina6,6211.22×
Indiana6,5300.99×
Washington6,2270.86×
Maryland5,9560.96×
Louisiana5,9371.28×
Massachusetts5,8770.83×
Missouri5,5330.95×
Oklahoma5,1941.3×
Mississippi5,0101.69×
Kentucky4,7421.05×
Colorado4,6760.82×
Wisconsin4,5440.84×
Minnesota4,4540.86×
Arkansas4,1601.4×
Nevada3,9251.13×
Oregon3,8130.92×
Connecticut3,4360.95×
Utah2,8220.87×
Kansas2,8190.99×
Iowa2,5390.85×
New Mexico2,2551.25×
Hawaii2,0011.29×
West Virginia1,6050.96×
Idaho1,4880.82×
Nebraska1,4670.81×
Maine9020.7×
New Hampshire8870.62×
Rhode Island8570.75×
Washington, District of Columbia8480.78×
Delaware8330.84×
Montana7940.79×
Alaska7260.94×
South Dakota6860.82×
North Dakota5600.76×
Wyoming3690.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pine-Sol audience
BrandAffinityCategory
Glacier Park, Yellowstone Park, Grand Teton National Park525.43×
Chriselle Lim314.45×Beauty & Wellness
Lucozade128.18×Food & Beverages
Eve Torres99.21×Sports
Morena Baccarin12.97×Movies & TV
Pixi14.19×Beauty & Wellness
Halloweentown (film)17.47×Movies & TV
Costume Quest42.28×Games
Little Debbie26.52×Food & Beverages
Davines41.31×Beauty & Wellness
schwarzkopf23.33×Beauty & Wellness
Rani Mukerji19.59×Movies & TV
Hair Stylists6.05×Beauty & Wellness
Kelly Osbourne5.04×Music & Radio
Genghis Khan7.93×Politics & Society
Clorox8.78×Home & Garden
Skin (musician)7.21×Music & Radio
Human hair color4.1×Beauty & Wellness
Hair colorist5.48×Beauty & Wellness
Blond4.77×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pine-Sol audience
TraitClusterScore
IndulgenceJOY2.5
Convenience OrientationPREMIUM1.97
Pet OwnershipJOY1.82
Family OrientationCONSERVATISM1.61
PatriotismCONSERVATISM1.57
Price SensitivityPREMIUM1.47

Worldwide distribution

Worldwide audience distribution share by country for Pine-Sol
CountryShare
United States59.1%
Canada10.8%
Philippines4.1%

See Pine-Sol audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Pine-Sol have in United States?

Pine-Sol has an estimated audience of 360,680 people in United States, concentrated in California and Texas.

What is the gender split and age of Pine-Sol fans?

61.9% of Pine-Sol fans are female, 38.1% are male, with an average age of 39.2 years.

Which brands do Pine-Sol fans like most?

Pine-Sol fans show strongest brand affinity for Glacier Park, Yellowstone Park, Grand Teton National Park (525.43×), Chriselle Lim (314.45×), and Lucozade (128.18×) over the country average.

Where do Pine-Sol fans live in United States?

Pine-Sol fans in United States are most concentrated in California (reach 55,190), Texas (reach 44,701), and Florida (reach 22,923). These three regions account for the largest share of the active audience.

What other brands do Pine-Sol fans also like?

Beyond Pine-Sol itself, the audience over-indexes on Chriselle Lim (314.45×), Lucozade (128.18×), Eve Torres (99.21×), and Morena Baccarin (12.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pine-Sol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.