Rascasse Audience Intelligence

Icelandic Glacial Water Target Market in United States

A data profile of the people who buy, follow and care about Icelandic Glacial Water in United States — modelled from more than twelve digital signal sources. Icelandic Glacial Water has an estimated audience of 156,025 people in United States.

#16among Mineral water in United States#6885among Brand in United States#3236in Food & Beverages

The average Icelandic Glacial Water fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Icelandair, Delta Vacations, Halifax (United Kingdom bank), with strongest over-indexing on Icelandair (164.47× the country average).

Demographically, the Icelandic Glacial Water audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Icelandic Glacial Water fan in United States is more female, around 33.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Icelandair.

Category: Food & Beverages · Type: Brand · Subtype: Mineral water

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Icelandic Glacial Water profile in United States.

Audience size
156K
in United States
Gender
57.4%♀
42.6% male
Age
33.5
average years
Country rank
#65401
Brand in United States
Fig. 01

Search interest · 12-month trend

+313%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Icelandic Glacial Water

57.4% are female, 42.6% are male, average age 33.5.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Icelandic Glacial Water audience in United States
MetricValue
Female57.4%
Male42.6%
Average age33.5
Estimated audience size156,025
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Icelandic Glacial Water audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4918%
50+8%
Fig. 04

Worldwide distribution

73.8%

of the worldwide Icelandic Glacial Water audience comes from United States.

Worldwide audience distribution share by country for Icelandic Glacial Water
CountryShare
United States73.8%
Canada9.7%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Icelandic Glacial Water audience in United States is strongest.

Fig. 05

Top regions by affinity

Icelandic Glacial Water customers by region in United States
#RegionReachAffinity×
01New Jersey~5K1.56×
02California~20K1.40×
03Florida~10K1.37×
04New York~10K1.36×
05Georgia~5K1.34×
06Maryland~3K1.34×
07Texas~10K1.29×
08Arizona~3K1.26×
09Delaware<1K1.24×
10Tennessee~3K1.21×
11Louisiana~2K1.21×
12Nevada~1K1.20×
13Pennsylvania~5K1.19×
14South Carolina~2K1.19×
15North Carolina~4K1.17×
16Illinois~5K1.16×
17Michigan~4K1.16×
18Virginia~4K1.16×
19Connecticut~1K1.16×
20Alabama~2K1.14×
21Mississippi~1K1.08×
22Oklahoma~1K1.05×
23Washington, District of Columbia<1K1.05×
24Indiana~2K1.04×
25Ohio~4K1.03×
26Kentucky~2K1.03×
27Arkansas~1K1.02×
28Alaska<1K1.01×
29Vermont<1K1.00×
30Rhode Island<1K0.99×
31Massachusetts~2K0.98×
32West Virginia<1K0.98×
33North Dakota<1K0.98×
34South Dakota<1K0.96×
35Missouri~2K0.95×
36Montana<1K0.92×
37New Mexico<1K0.90×
38New Hampshire<1K0.90×
39Kansas<1K0.89×
40Nebraska<1K0.89×
41Hawaii<1K0.87×
42Maine<1K0.87×
43Iowa<1K0.86×
44Idaho<1K0.86×
45Wisconsin~2K0.80×
46Minnesota~1K0.78×
47Washington~2K0.77×
48Colorado~2K0.76×
49Utah<1K0.74×
50Oregon~1K0.71×
Fig. 06

Affinity by region

Affinity by region — Icelandic Glacial Water, United States
0.71×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Icelandic Glacial Water audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Icelandic Glacial Water audience
#·InterestCategoryAffinity×
01IcelandairTravel & Leisure164.47×
02Delta VacationsTravel & Leisure109.62×
03Funjet VacationsCars & Mobility89.85×
04Lloyds BankBusiness & Career75.15×
05Halifax (United Kingdom bank)Business & Career74.66×
06Anthem Blue CrossBusiness & Career52.60×
07ReykjavíkTravel & Leisure51.70×
08ZakynthosTravel & Leisure50.54×
09Tonic waterFood & Beverages43.69×
10AquafinaFood & Beverages38.41×
11Joey DiazMovies & TV37.33×
12Pine-SolHome & Garden33.46×
13LongchampFashion & Accessoires18.96×
14RCITravel & Leisure17.24×
15Yard HouseFood & Beverages15.07×
16BarclaysBusiness & Career11.67×
17Non-alcoholic beverageFood & Beverages4.54×
18Diaper bagKids & Family4.39×
19Office DepotShopping4.30×
20Google MapsInternet & Social Media3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Icelandic Glacial Water audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Icelandic Glacial Water audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.07×
Urban LifestyleOPEN1.91×
SpiritualityBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Icelandic Glacial Water audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.53×
Social Media UsageJOY0.85×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Icelandic Glacial Water's target market in United States?

Icelandic Glacial Water's target market in United States covers an estimated 156,025 people, concentrated in California and Texas.

02

What is the gender split and age of Icelandic Glacial Water customers?

57.4% of the Icelandic Glacial Water audience are female, 42.6% are male, with an average age of 33.5 years.

03

Which brands do Icelandic Glacial Water fans like most?

Icelandic Glacial Water fans show strongest brand affinity for Icelandair (164.47×), Delta Vacations (109.62×), and Halifax (United Kingdom bank) (74.66×) over the country average.

04

Where do Icelandic Glacial Water fans live in United States?

Icelandic Glacial Water fans in United States are most concentrated in California (reach ~20K), Texas (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Icelandic Glacial Water fans also like?

Beyond Icelandic Glacial Water itself, the audience over-indexes on Delta Vacations (109.62×), Halifax (United Kingdom bank) (74.66×), Reykjavík (51.7×), and Anthem Blue Cross (52.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Icelandic Glacial Water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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