RCI Audience in United States

RCI logo

RCI has an estimated audience of 1,016,111 people in United States. 65.6% are female, 34.4% are male, average age 46.4. Top regions: Florida, California, Texas. Top brand affinities: Bluegreen Vacations, Homewood Suites, Travel Blogger, YouTube Music, Cocktail (1988 film).

The average RCI fan in United States is 46.4 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Bluegreen Vacations, Homewood Suites, Travel Blogger, with strongest over-indexing on Bluegreen Vacations (155.87× the country average). Demographically, the RCI audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of RCI fans

Demographic split for RCI audience in United States
MetricValue
Female65.6%
Male34.4%
Average age46.4
Estimated audience size1,016,111

Audience persona

The typical RCI fan in United States is more female, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for Bluegreen Vacations.

Top regions in United States

Top regions ranked by reach for RCI in United States
RegionReachAffinity
Florida96,2091.4×
California94,0770.84×
Texas59,0060.68×
New York54,6250.96×
Virginia40,1771.62×
Pennsylvania38,7621.13×
North Carolina32,9531.08×
New Jersey29,1641.13×
Massachusetts27,6191.38×
Maryland27,1851.56×
Illinois25,7250.76×
Ohio25,2530.81×
Georgia24,8570.79×
Michigan22,8410.86×
Arizona22,3011.07×
South Carolina19,2751.26×
Tennessee18,3720.9×
Washington17,5960.86×
Indiana17,5070.94×
Wisconsin16,5411.08×
Colorado15,4530.96×
Connecticut15,2661.5×
Minnesota14,6911.01×
Nevada13,4601.37×
Missouri12,5880.77×
Louisiana9,8330.75×
Oregon9,7510.84×
Kentucky9,6350.76×
Utah9,4221.04×
New Hampshire9,0842.27×
Alabama8,7390.62×
Iowa6,7370.8×
Hawaii5,5521.27×
Maine5,5341.52×
Oklahoma5,1000.45×
Rhode Island4,9161.52×
West Virginia4,7201×
Arkansas4,5730.55×
Idaho4,5280.89×
Kansas4,4180.55×
New Mexico4,0970.8×
Delaware3,9401.41×
Mississippi3,6100.43×
Nebraska3,2990.65×
Montana2,9971.06×
Vermont2,6241.47×
Washington, District of Columbia2,5490.83×
South Dakota1,7210.73×
Alaska1,5410.71×
North Dakota1,5360.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RCI audience
BrandAffinityCategory
Bluegreen Vacations155.87×Travel & Leisure
Homewood Suites52.48×Travel & Leisure
Travel Blogger20×Travel & Leisure
YouTube Music5.95×Internet & Social Media
Cocktail (1988 film)18.64×Movies & TV
Final Destination4.2×Movies & TV
Visit Myrtle Beach, South Carolina24.42×Travel & Leisure
Ávila, Spain49.46×Travel & Leisure
Resort3.33×Travel & Leisure
Europe4.45×Travel & Leisure
Web 2.05.95×Technology & Electronics
Caribbean Sea8.96×Travel & Leisure
Funjet Vacations52.68×Cars & Mobility
Ship5.19×Travel & Leisure
Mediterranean Sea5.74×Travel & Leisure
Burlington3.64×Fashion & Accessoires
Fox News Channel1.94×Movies & TV
Birds & Blooms Magazine23.75×Home & Garden
DeMoulas Market Basket7.83×Business & Career
Perfection3.43×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RCI audience
TraitClusterScore
Quality AwarenessPREMIUM2.81
TravellingTHRILL2.69
Risk AppetiteTHRILL2.41
PatriotismCONSERVATISM2.32
Luxury OrientationPREMIUM2.23
SustainabilityBALANCE1.9

Worldwide distribution

Worldwide audience distribution share by country for RCI
CountryShare
United States24.2%
Guadeloupe16.4%
Brazil8.2%

See RCI audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does RCI have in United States?

RCI has an estimated audience of 1,016,111 people in United States, concentrated in Florida and California.

What is the gender split and age of RCI fans?

65.6% of RCI fans are female, 34.4% are male, with an average age of 46.4 years.

Which brands do RCI fans like most?

RCI fans show strongest brand affinity for Bluegreen Vacations (155.87×), Homewood Suites (52.48×), and Travel Blogger (20×) over the country average.

Where do RCI fans live in United States?

RCI fans in United States are most concentrated in Florida (reach 96,209), California (reach 94,077), and Texas (reach 59,006). These three regions account for the largest share of the active audience.

What other brands do RCI fans also like?

Beyond RCI itself, the audience over-indexes on Homewood Suites (52.48×), Travel Blogger (20×), YouTube Music (5.95×), and Cocktail (1988 film) (18.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RCI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.