Birds & Blooms Magazine Audience in United States
Birds & Blooms Magazine has an estimated audience of 749,775 people in United States. 69.2% are female, 30.8% are male, average age 49.7. Top brand affinities: King Arthur: Legend of the Sword, Richard Madden, Bagel, Toshiba, Adele.
Top brand affinities include King Arthur: Legend of the Sword, Richard Madden, Bagel, with strongest over-indexing on King Arthur: Legend of the Sword (94.73× the country average). Demographically, the Birds & Blooms Magazine audience skews more female with an average age of 49.7, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of Birds & Blooms Magazine fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 49.7 |
| Estimated audience size | 749,775 |
Audience persona
The typical Birds & Blooms Magazine fan in United States is more female, around 49.7 years old, with strong DIY Mentality tendencies and a notable affinity for King Arthur: Legend of the Sword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| King Arthur: Legend of the Sword | 94.73× | Movies & TV |
| Richard Madden | 50.52× | Movies & TV |
| Bagel | 24.63× | Food & Beverages |
| Toshiba | 33.33× | Technology & Electronics |
| Adele | 19.03× | Music & Radio |
| London Eye | 20.88× | Travel & Leisure |
| Planet Fitness | 4.3× | Sports |
| Crazy, Stupid, Love. | 16.51× | Movies & TV |
| PSV Eindhoven | 33.41× | Sports |
| Louvre | 20× | Travel & Leisure |
| MSN | 3.45× | News |
| Hobby Lobby | 3.23× | Home & Garden |
| Kate Spade | 7.4× | Fashion & Accessoires |
| Crate & Barrel | 7.71× | Home & Garden |
| Capital One | 2.89× | Business & Career |
| Foo Fighters | 15× | Music & Radio |
| Brook Lopez | 20× | Sports |
| Home Appliances | 2.63× | Home & Garden |
| University of South Carolina | 14.08× | Business & Career |
| Clarinet | 5.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.42 |
| Urban Lifestyle | OPEN | 2.27 |
| Design Affinity | PREMIUM | 2.24 |
| Indulgence | JOY | 1.55 |
| Career Orientation | POWER | 1.55 |
| Sustainability | BALANCE | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 96.1% |
| China | 1.2% |
| Japan | 0.3% |
See Birds & Blooms Magazine audiences in other countries
- Birds & Blooms Magazine — Germany
- Birds & Blooms Magazine — United Kingdom
- Birds & Blooms Magazine — France
- Birds & Blooms Magazine — Italy
- Birds & Blooms Magazine — Spain
- Birds & Blooms Magazine — Brazil
- Birds & Blooms Magazine — Japan
- Birds & Blooms Magazine — South Korea
- Birds & Blooms Magazine — India
More Home & Garden audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Birds & Blooms Magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.