Rascasse Audience Intelligence

Birds & Blooms Magazine Audience in United States

A data profile of the people who buy, follow and care about Birds & Blooms Magazine in United States — modelled from more than twelve digital signal sources. Birds & Blooms Magazine has an estimated audience of 751,296 people in United States.

#910among Website / Newspaper / Magazine in United States#1273in Home & Garden

The average Birds & Blooms Magazine fan in United States is 49.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include King Arthur: Legend of the Sword, Weather forecasting, QVC, with strongest over-indexing on King Arthur: Legend of the Sword (87.83× the country average).

Demographically, the Birds & Blooms Magazine audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birds & Blooms Magazine fan in United States is more female, around 49.7 years old, with strong Sustainability tendencies and a notable affinity for King Arthur: Legend of the Sword.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birds & Blooms Magazine profile in United States.

Audience size
751K
in United States
Gender
69.2%♀
30.8% male
Age
49.7
average years
Country rank
#28616
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Birds & Blooms Magazine

69.2% are female, 30.8% are male, average age 49.7.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for Birds & Blooms Magazine audience in United States
MetricValue
Female69.2%
Male30.8%
Average age49.7
Estimated audience size751,296
Fig. 03

Age distribution

Ø 49.7
average years
Age distribution of the Birds & Blooms Magazine audience in United States
Age bracketShare%
16-197%
20-297%
30-3910%
40-4924%
50+52%
Fig. 04

Worldwide distribution

96.0%

of the worldwide Birds & Blooms Magazine audience comes from United States.

Worldwide audience distribution share by country for Birds & Blooms Magazine
CountryShare
United States96.0%
China1.2%
Japan0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birds & Blooms Magazine audience in United States is strongest.

Fig. 05

Top regions by affinity

Birds & Blooms Magazine fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~20K1.77×
02Michigan~30K1.41×
03Minnesota~10K1.34×
04Pennsylvania~30K1.32×
05Ohio~30K1.29×
06Maine~3K1.28×
07Iowa~8K1.27×
08Indiana~20K1.21×
09West Virginia~4K1.21×
10Missouri~10K1.19×
11New Hampshire~3K1.17×
12Kentucky~10K1.15×
13North Carolina~30K1.11×
14Tennessee~20K1.10×
15Arkansas~7K1.09×
16Vermont~1K1.09×
17Connecticut~8K1.07×
18Kansas~6K1.07×
19South Carolina~10K1.06×
20Delaware~2K1.04×
21South Dakota~2K1.03×
22North Dakota~2K1.03×
23Alaska~2K1.01×
24Nebraska~4K1.00×
25Idaho~4K0.99×
26Montana~2K0.99×
27Oklahoma~8K0.98×
28Mississippi~6K0.97×
29Virginia~20K0.96×
30Alabama~10K0.96×
31Rhode Island~2K0.96×
32Hawaii~3K0.94×
33Oregon~8K0.93×
34Washington, District of Columbia~2K0.93×
35Illinois~20K0.92×
36New Mexico~3K0.92×
37Massachusetts~10K0.90×
38Maryland~10K0.90×
39Nevada~6K0.89×
40Louisiana~9K0.88×
41Utah~6K0.87×
42Colorado~10K0.85×
43Washington~10K0.81×
44Georgia~20K0.80×
45New Jersey~10K0.77×
46Arizona~10K0.77×
47New York~30K0.73×
48Florida~30K0.65×
49Texas~40K0.57×
50California~40K0.49×
Fig. 06

Affinity by region

Affinity by region — Birds & Blooms Magazine, United States
0.49×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birds & Blooms Magazine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birds & Blooms Magazine audience
#·InterestCategoryAffinity×
01King Arthur: Legend of the SwordMovies & TV87.83×
02ToshibaTechnology & Electronics27.71×
03Bird feedingPets & Animals25.73×
04AdeleMusic & Radio20.94×
05LouvreTravel & Leisure20.00×
06Garden centreHome & Garden16.32×
07London EyeTravel & Leisure15.90×
08Weather forecastingHome & Garden15.18×
09QVCMovies & TV13.50×
10Elderly careHealth12.71×
11Sustainable energyHome & Garden11.72×
12Renewable energyBusiness & Career10.15×
13BirdwatchingPets & Animals8.68×
14FedExBusiness & Career7.18×
15Discount storesShopping5.47×
16Hardware storeHome & Garden4.48×
17PinterestInternet & Social Media4.13×
18Organic foodFood & Beverages3.40×
19Trader Joe'sShopping3.13×
20FurnitureHome & Garden2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birds & Blooms Magazine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birds & Blooms Magazine audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.35×
Family OrientationCONSERVATISM3.12×
Convenience OrientationPREMIUM2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birds & Blooms Magazine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Healthy LifestyleBALANCE0.89×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birds & Blooms Magazine have in United States?

Birds & Blooms Magazine has an estimated audience of 751,296 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Birds & Blooms Magazine fans?

69.2% of Birds & Blooms Magazine fans are female, 30.8% are male, with an average age of 49.7 years.

03

Which brands do Birds & Blooms Magazine fans like most?

Birds & Blooms Magazine fans show strongest brand affinity for King Arthur: Legend of the Sword (87.83×), Weather forecasting (15.18×), and QVC (13.5×) over the country average.

04

Where do Birds & Blooms Magazine fans live in United States?

Birds & Blooms Magazine fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Pennsylvania (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Birds & Blooms Magazine fans also like?

Beyond Birds & Blooms Magazine itself, the audience over-indexes on Weather forecasting (15.18×), QVC (13.5×), Sustainable energy (11.72×), and Renewable energy (10.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Birds & Blooms Magazine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birds & Blooms Magazine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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