Rascasse Audience Intelligence

Bird feeding Audience in United States

A data profile of the people who buy, follow and care about Bird feeding in United States — modelled from more than twelve digital signal sources. Bird feeding has an estimated audience of 1,427,553 people in United States.

#7467among Topic in United States#313in Pets & Animals

The average Bird feeding fan in United States is 51.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wild Birds Unlimited, The Birds (film), Bird feeder, with strongest over-indexing on Wild Birds Unlimited (101.11× the country average).

Demographically, the Bird feeding audience skews more female with an average age of 51.2, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bird feeding fan in United States is more female, around 51.2 years old, with strong Pet Ownership tendencies and a notable affinity for Wild Birds Unlimited.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bird feeding profile in United States.

Audience size
1.4M
in United States
Gender
67.0%♀
33.0% male
Age
51.2
average years
Country rank
#18441
Topic in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bird feeding fans

67.0% are female, 33.0% are male, average age 51.2.

Fig. 02

Gender split

67.0%
Female
33.0%
Male
Demographic split for Bird feeding audience in United States
MetricValue
Female67.0%
Male33.0%
Average age51.2
Estimated audience size1,427,553
Fig. 03

Age distribution

Ø 51.2
average years
Age distribution of the Bird feeding audience in United States
Age bracketShare%
16-196%
20-296%
30-3910%
40-4919%
50+60%
Fig. 04

Worldwide distribution

43.0%

of the worldwide Bird feeding audience comes from United States.

Worldwide audience distribution share by country for Bird feeding
CountryShare
United States43.0%
United Kingdom15.2%
Vietnam13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bird feeding audience in United States is strongest.

Fig. 05

Top regions by affinity

Bird feeding fans by region: top regions in United States
#RegionReachAffinity×
01Maine~8K1.54×
02New Hampshire~8K1.37×
03Arkansas~20K1.30×
04Michigan~50K1.29×
05West Virginia~9K1.29×
06Wisconsin~30K1.25×
07Ohio~50K1.23×
08Missouri~30K1.23×
09Iowa~10K1.21×
10North Carolina~50K1.20×
11Kentucky~20K1.20×
12Kansas~10K1.20×
13Indiana~30K1.18×
14Oklahoma~20K1.18×
15Vermont~3K1.18×
16Pennsylvania~60K1.17×
17South Carolina~30K1.17×
18Minnesota~20K1.17×
19Tennessee~30K1.15×
20Alabama~20K1.13×
21Nebraska~8K1.08×
22Louisiana~20K1.06×
23Mississippi~10K1.05×
24Georgia~50K1.03×
25Connecticut~10K1.03×
26Delaware~4K1.02×
27Virginia~40K1.01×
28Texas~100K0.99×
29South Dakota~3K0.97×
30Illinois~40K0.94×
31Rhode Island~4K0.94×
32New Jersey~30K0.93×
33Massachusetts~30K0.92×
34Florida~90K0.90×
35Montana~4K0.90×
36Maryland~20K0.88×
37North Dakota~3K0.88×
38Oregon~10K0.85×
39Alaska~3K0.85×
40Idaho~6K0.84×
41New Mexico~6K0.82×
42Washington~20K0.81×
43Colorado~20K0.80×
44New York~60K0.79×
45Utah~10K0.75×
46California~100K0.70×
47Hawaii~4K0.68×
48Washington, District of Columbia~3K0.66×
49Arizona~20K0.62×
50Nevada~8K0.57×
Fig. 06

Affinity by region

Affinity by region — Bird feeding, United States
0.57×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bird feeding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bird feeding audience
#·InterestCategoryAffinity×
01Wild Birds UnlimitedHome & Garden101.11×
02The Birds (film)Movies & TV64.71×
03Bird feederHome & Garden45.74×
04Birds & Blooms MagazineHome & Garden25.73×
05Wildlife tradePolitics & Society13.33×
06BirdwatchingPets & Animals11.42×
07Jane GoodallPets & Animals9.69×
08GardenerHome & Garden6.29×
09The Gilded AgeMovies & TV5.47×
10Tractor Supply CompanyShopping4.83×
11Dick Van DykeMovies & TV3.73×
12Melania TrumpPolitics & Society3.13×
13Mitch McConnellPolitics & Society3.11×
14ChristmasKids & Family2.85×
15FriendshipKids & Family2.62×
16LearningBusiness & Career2.53×
17WaterFood & Beverages2.52×
18MotherhoodKids & Family2.45×
19NatureHome & Garden2.20×
20CultureLiterature2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bird feeding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bird feeding audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.11×
TraditionCONSERVATISM2.05×
SustainabilityBALANCE1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bird feeding audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
ExtroversionTHRILL0.76×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bird feeding have in United States?

Bird feeding has an estimated audience of 1,427,553 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bird feeding fans?

67.0% of Bird feeding fans are female, 33.0% are male, with an average age of 51.2 years.

03

Which brands do Bird feeding fans like most?

Bird feeding fans show strongest brand affinity for Wild Birds Unlimited (101.11×), The Birds (film) (64.71×), and Bird feeder (45.74×) over the country average.

04

Where do Bird feeding fans live in United States?

Bird feeding fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bird feeding fans also like?

Beyond Bird feeding itself, the audience over-indexes on The Birds (film) (64.71×), Bird feeder (45.74×), Wildlife trade (13.33×), and Birdwatching (11.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Bird feeding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bird feeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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