Bird feeding Audience in United States

Bird feeding logo

Bird feeding has an estimated audience of 1,427,553 people in United States. 67.0% are female, 33.0% are male, average age 51.2. Top regions: California, Texas, Florida. Top brand affinities: Wild Birds Unlimited, The Birds (film), Bird feeder, Wildlife trade, Birdwatching.

The average Bird feeding fan in United States is 51.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wild Birds Unlimited, The Birds (film), Bird feeder, with strongest over-indexing on Wild Birds Unlimited (101.11× the country average). Demographically, the Bird feeding audience skews more female with an average age of 51.2, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Bird feeding fans

Demographic split for Bird feeding audience in United States
MetricValue
Female67.0%
Male33.0%
Average age51.2
Estimated audience size1,427,553

Audience persona

The typical Bird feeding fan in United States is more female, around 51.2 years old, with strong Sustainability tendencies and a notable affinity for Wild Birds Unlimited.

Top regions in United States

Top regions ranked by reach for Bird feeding in United States
RegionReachAffinity
California135,8780.87×
Texas134,7001.1×
Florida77,8240.81×
New York71,2980.89×
Pennsylvania55,8481.16×
Ohio54,3531.24×
North Carolina52,3291.22×
Georgia47,9651.09×
Illinois46,1020.97×
Michigan45,2041.21×
Virginia37,1631.07×
Tennessee36,4801.27×
New Jersey34,3970.95×
Indiana33,2461.27×
Missouri28,9601.26×
Kentucky27,9001.56×
Massachusetts24,8500.88×
South Carolina24,2101.13×
Washington24,1110.84×
Maryland23,7150.97×
Louisiana23,1671.26×
Wisconsin21,4601×
Alabama20,9601.05×
Minnesota19,4780.95×
Oklahoma19,4641.23×
Arizona18,8620.65×
Iowa16,3941.39×
Arkansas15,7921.34×
Colorado15,6870.7×
Kansas13,5551.2×
Mississippi13,3931.14×
Connecticut12,9560.9×
Oregon12,7020.78×
West Virginia9,6491.45×
Utah7,8910.62×
Nebraska7,7851.09×
Nevada7,3980.54×
Idaho5,7550.8×
New Mexico5,6470.79×
New Hampshire5,3000.94×
Maine5,2751.03×
Hawaii4,6110.75×
South Dakota3,7981.15×
Delaware3,7240.95×
Rhode Island3,1990.7×
Montana2,7980.71×
Washington, District of Columbia2,6890.63×
North Dakota2,5210.86×
Alaska2,4070.79×
Vermont2,3600.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bird feeding audience
BrandAffinityCategory
Wild Birds Unlimited101.11×Home & Garden
The Birds (film)64.71×Movies & TV
Bird feeder45.74×Home & Garden
Wildlife trade13.33×Politics & Society
Birdwatching11.42×Pets & Animals
The Gilded Age5.47×Movies & TV
Jane Goodall9.69×Pets & Animals
Motherhood2.45×Kids & Family
Water2.52×Food & Beverages
Culture2.1×Literature
Friendship2.62×Kids & Family
Tractor Supply Company4.83×Shopping
Christmas2.85×Kids & Family
Learning2.53×Business & Career
Gardener6.29×Home & Garden
Birds & Blooms Magazine25.73×Home & Garden
Nature2.2×Home & Garden
Gift2.24×Shopping
Food1.65×Food & Beverages
Education2.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bird feeding audience
TraitClusterScore
SustainabilityBALANCE2.54
Community OrientationOPEN1.74
DIY MentalityTHRILL1.56
Family OrientationCONSERVATISM1.55
TraditionCONSERVATISM1.49
PatriotismCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Bird feeding
CountryShare
United States43.0%
United Kingdom15.2%
Vietnam13.4%

See Bird feeding audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Bird feeding have in United States?

Bird feeding has an estimated audience of 1,427,553 people in United States, concentrated in California and Texas.

What is the gender split and age of Bird feeding fans?

67.0% of Bird feeding fans are female, 33.0% are male, with an average age of 51.2 years.

Which brands do Bird feeding fans like most?

Bird feeding fans show strongest brand affinity for Wild Birds Unlimited (101.11×), The Birds (film) (64.71×), and Bird feeder (45.74×) over the country average.

Where do Bird feeding fans live in United States?

Bird feeding fans in United States are most concentrated in California (reach 135,878), Texas (reach 134,700), and Florida (reach 77,824). These three regions account for the largest share of the active audience.

What other brands do Bird feeding fans also like?

Beyond Bird feeding itself, the audience over-indexes on The Birds (film) (64.71×), Bird feeder (45.74×), Wildlife trade (13.33×), and Birdwatching (11.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bird feeding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.