Wild Birds Unlimited Audience in United States

Wild Birds Unlimited logo

Wild Birds Unlimited has an estimated audience of 1,144,622 people in United States. 65.4% are female, 34.6% are male, average age 49.8. Top regions: Texas, Ohio, North Carolina. Top brand affinities: Bird feeding, Capital One, Autism Awareness, ICloud, Diabetes mellitus awareness.

The average Wild Birds Unlimited fan in United States is 49.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, North Carolina. Top brand affinities include Bird feeding, Capital One, Autism Awareness, with strongest over-indexing on Bird feeding (63.33× the country average). Demographically, the Wild Birds Unlimited audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Restaurants

Demographics of Wild Birds Unlimited fans

Demographic split for Wild Birds Unlimited audience in United States
MetricValue
Female65.4%
Male34.6%
Average age49.8
Estimated audience size1,144,622

Audience persona

The typical Wild Birds Unlimited fan in United States is more female, around 49.8 years old, with strong Community Orientation tendencies and a notable affinity for Bird feeding.

Top regions in United States

Top regions ranked by reach for Wild Birds Unlimited in United States
RegionReachAffinity
Texas107,8171.1×
Ohio68,2901.94×
North Carolina66,6101.93×
California53,6750.43×
Virginia49,3121.77×
Florida47,1330.61×
Indiana45,6502.18×
Pennsylvania43,3261.12×
Michigan41,9771.4×
Georgia41,7791.18×
South Carolina41,4462.41×
Illinois38,5141.01×
Washington34,9301.52×
Colorado34,5561.92×
Wisconsin34,0251.98×
New York33,9850.53×
Tennessee31,8231.39×
Missouri31,6271.71×
Massachusetts27,5251.22×
Maryland21,2381.08×
New Jersey18,9900.65×
Connecticut14,6051.27×
Minnesota14,5960.89×
New Mexico12,8022.23×
Kentucky12,6490.88×
Alabama11,3800.71×
Kansas11,3271.26×
Oregon10,1060.77×
Arizona9,8920.42×
Oklahoma9,5600.75×
Arkansas9,5301.01×
New Hampshire8,8731.97×
Iowa8,3210.88×
Rhode Island5,4831.51×
Mississippi5,0490.54×
Utah4,3470.42×
Maine4,2911.05×
Idaho4,2590.74×
Louisiana3,7250.25×
Delaware3,1591×
West Virginia2,7110.51×
Montana2,7000.85×
Nebraska2,6070.45×
Nevada1,7130.15×
Washington, District of Columbia1,1280.33×
Vermont7440.37×
Wyoming5230.31×
South Dakota3260.12×
North Dakota3070.13×
Hawaii2680.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wild Birds Unlimited audience
BrandAffinityCategory
Bird feeding63.33×Pets & Animals
Capital One8.94×Business & Career
Autism Awareness19.03×Health
ICloud18.43×Technology & Electronics
Diabetes mellitus awareness12.48×Health
Diane Keaton11.12×Movies & TV
AccuWeather10.03×Home & Garden
Bagel24.63×Food & Beverages
Stephen Hawking18.35×Business & Career
Salamander85.53×Pets & Animals
Microblogging12.67×Technology & Electronics
Google News8.19×News
Singer-songwriter5.51×Music & Radio
Google Maps5.23×Internet & Social Media
Albert Einstein18.05×Technology & Electronics
Matthew McConaughey11.17×Movies & TV
Billy Bob Thornton10.66×Movies & TV
Income tax13.17×Business & Career
Clint Eastwood9.66×Movies & TV
Barbra Streisand14.09×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wild Birds Unlimited audience
TraitClusterScore
Community OrientationOPEN2.01
SustainabilityBALANCE1.67
TraditionCONSERVATISM1.46
Urban LifestyleOPEN1.44
Pet OwnershipJOY1.43
PatriotismCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Wild Birds Unlimited
CountryShare
United States92.1%
Canada7.7%
Mexico0.1%

See Wild Birds Unlimited audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Wild Birds Unlimited have in United States?

Wild Birds Unlimited has an estimated audience of 1,144,622 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Wild Birds Unlimited fans?

65.4% of Wild Birds Unlimited fans are female, 34.6% are male, with an average age of 49.8 years.

Which brands do Wild Birds Unlimited fans like most?

Wild Birds Unlimited fans show strongest brand affinity for Bird feeding (63.33×), Capital One (8.94×), and Autism Awareness (19.03×) over the country average.

Where do Wild Birds Unlimited fans live in United States?

Wild Birds Unlimited fans in United States are most concentrated in Texas (reach 107,817), Ohio (reach 68,290), and North Carolina (reach 66,610). These three regions account for the largest share of the active audience.

What other brands do Wild Birds Unlimited fans also like?

Beyond Wild Birds Unlimited itself, the audience over-indexes on Capital One (8.94×), Autism Awareness (19.03×), ICloud (18.43×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild Birds Unlimited. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.