Rascasse Audience Intelligence

Wild Birds Unlimited Target Market in United States

A data profile of the people who buy, follow and care about Wild Birds Unlimited in United States — modelled from more than twelve digital signal sources. Wild Birds Unlimited has an estimated audience of 1,224,792 people in United States.

#2103among Brand in United States#1030in Home & Garden

The average Wild Birds Unlimited fan in United States is 49.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, North Carolina.

Top brand affinities include Bird feeding, Sustainable energy, Renewable energy, with strongest over-indexing on Bird feeding (101.11× the country average).

Demographically, the Wild Birds Unlimited audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wild Birds Unlimited fan in United States is more female, around 49.8 years old, with strong Sustainability tendencies and a notable affinity for Bird feeding.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wild Birds Unlimited profile in United States.

Audience size
1.2M
in United States
Gender
65.4%♀
34.6% male
Age
49.8
average years
Country rank
#20568
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wild Birds Unlimited

65.4% are female, 34.6% are male, average age 49.8.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Wild Birds Unlimited audience in United States
MetricValue
Female65.4%
Male34.6%
Average age49.8
Estimated audience size1,224,792
Fig. 03

Age distribution

Ø 49.8
average years
Age distribution of the Wild Birds Unlimited audience in United States
Age bracketShare%
16-198%
20-297%
30-3910%
40-4918%
50+56%
Fig. 04

Worldwide distribution

91.9%

of the worldwide Wild Birds Unlimited audience comes from United States.

Worldwide audience distribution share by country for Wild Birds Unlimited
CountryShare
United States91.9%
Canada7.2%
Brazil0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wild Birds Unlimited audience in United States is strongest.

Fig. 05

Top regions by affinity

Wild Birds Unlimited customers by region in United States
#RegionReachAffinity×
01New Mexico~10K2.34×
02South Carolina~40K2.22×
03Colorado~40K2.08×
04Indiana~40K2.07×
05Wisconsin~30K1.94×
06Ohio~60K1.80×
07North Carolina~60K1.80×
08New Hampshire~8K1.77×
09Virginia~50K1.63×
10Missouri~30K1.61×
11Rhode Island~6K1.57×
12Washington~40K1.53×
13Michigan~40K1.39×
14Tennessee~30K1.34×
15Connecticut~20K1.32×
16Kansas~10K1.25×
17Massachusetts~30K1.24×
18Pennsylvania~40K1.14×
19Maine~5K1.14×
20Georgia~40K1.13×
21Maryland~20K1.07×
22Texas~100K1.06×
23Arkansas~10K1.02×
24Delaware~3K1.01×
25Illinois~40K0.98×
26Minnesota~20K0.97×
27Idaho~5K0.96×
28Iowa~9K0.94×
29Montana~3K0.93×
30Alabama~10K0.86×
31Kentucky~10K0.86×
32Oregon~10K0.85×
33Oklahoma~10K0.84×
34Alaska~2K0.77×
35Hawaii~3K0.69×
36North Dakota~2K0.68×
37New Jersey~20K0.67×
38South Dakota~2K0.64×
39Florida~50K0.59×
40Nebraska~3K0.59×
41Vermont~1K0.59×
42West Virginia~3K0.58×
43Arizona~10K0.55×
44Mississippi~5K0.54×
45New York~30K0.51×
46Utah~5K0.51×
47Washington, District of Columbia~2K0.44×
48California~50K0.41×
49Louisiana~5K0.34×
50Nevada~3K0.31×
Fig. 06

Affinity by region

Affinity by region — Wild Birds Unlimited, United States
0.31×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wild Birds Unlimited audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wild Birds Unlimited audience
#·InterestCategoryAffinity×
01Bird feedingPets & Animals101.11×
02Crystal Palace F.C.Sports19.05×
03BirdwatchingPets & Animals14.12×
04Elderly careHealth13.16×
05Garden centreHome & Garden12.80×
06ExxonMobilCars & Mobility12.50×
07Sustainable energyHome & Garden11.66×
08Renewable energyBusiness & Career8.83×
09QVCMovies & TV8.22×
10Weather forecastingHome & Garden8.20×
11FedExBusiness & Career7.49×
12Discount storesShopping4.06×
13Solar energyHome & Garden3.84×
14Mortgage loansBusiness & Career3.59×
15PinterestInternet & Social Media3.29×
16Shopping mallsShopping2.79×
17Organic foodFood & Beverages2.71×
18AirbnbTravel & Leisure2.46×
19Hobby LobbyHome & Garden2.40×
20FurnitureHome & Garden2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wild Birds Unlimited audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wild Birds Unlimited audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.32×
Family OrientationCONSERVATISM3.24×
Convenience OrientationPREMIUM2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wild Birds Unlimited audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
ExtroversionTHRILL0.86×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wild Birds Unlimited's target market in United States?

Wild Birds Unlimited's target market in United States covers an estimated 1,224,792 people, concentrated in Texas and Ohio.

02

What is the gender split and age of Wild Birds Unlimited customers?

65.4% of the Wild Birds Unlimited audience are female, 34.6% are male, with an average age of 49.8 years.

03

Which brands do Wild Birds Unlimited fans like most?

Wild Birds Unlimited fans show strongest brand affinity for Bird feeding (101.11×), Sustainable energy (11.66×), and Renewable energy (8.83×) over the country average.

04

Where do Wild Birds Unlimited fans live in United States?

Wild Birds Unlimited fans in United States are most concentrated in Texas (reach ~100K), Ohio (reach ~60K), and North Carolina (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Wild Birds Unlimited fans also like?

Beyond Wild Birds Unlimited itself, the audience over-indexes on Sustainable energy (11.66×), Renewable energy (8.83×), FedEx (7.49×), and Birdwatching (14.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Wild Birds Unlimited audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wild Birds Unlimited. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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