Rascasse Audience Intelligence

The Birds (film) Audience in United States

A data profile of the people who buy, follow and care about The Birds (film) in United States — modelled from more than twelve digital signal sources. The Birds (film) has an estimated audience of 1,430,290 people in United States.

#1249among Movie / TV Show / Series in United States#3081in Movies & TV

The average The Birds (film) fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Virginia.

Top brand affinities include The Strangers (2008 film), Bates Motel (TV series), 10 Cloverfield Lane, with strongest over-indexing on The Strangers (2008 film) (134.75× the country average).

Demographically, the The Birds (film) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Birds (film) fan in United States is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Birds (film) profile in United States.

Audience size
1.4M
in United States
Gender
59.5%♀
40.5% male
Age
40.1
average years
Country rank
#18413
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Birds (film) viewers

59.5% are female, 40.5% are male, average age 40.1.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for The Birds (film) audience in United States
MetricValue
Female59.5%
Male40.5%
Average age40.1
Estimated audience size1,430,290
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the The Birds (film) audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3919%
40-4914%
50+28%
Fig. 04

Worldwide distribution

40.3%

of the worldwide The Birds (film) audience comes from United States.

Worldwide audience distribution share by country for The Birds (film)
CountryShare
United States40.3%
Germany7.3%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Birds (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Birds (film) fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~30K14.56×
02Utah~30K2.31×
03California~300K1.99×
04Virginia~50K1.59×
05Georgia~40K0.95×
06Idaho~6K0.91×
07Maine~4K0.88×
08Oregon~10K0.87×
09Michigan~30K0.84×
10New Mexico~6K0.84×
11Montana~3K0.82×
12New Hampshire~4K0.81×
13Kansas~8K0.77×
14Missouri~20K0.76×
15Rhode Island~3K0.76×
16Washington~20K0.75×
17West Virginia~5K0.73×
18Alaska~2K0.73×
19Wisconsin~10K0.72×
20Iowa~8K0.72×
21Ohio~30K0.71×
22Massachusetts~20K0.71×
23Oklahoma~10K0.71×
24Kentucky~10K0.70×
25Connecticut~9K0.70×
26North Dakota~2K0.70×
27Colorado~10K0.69×
28Minnesota~10K0.69×
29Delaware~3K0.69×
30Illinois~30K0.68×
31Indiana~20K0.68×
32Arkansas~8K0.68×
33New York~50K0.67×
34Pennsylvania~30K0.67×
35Tennessee~20K0.67×
36Arizona~20K0.66×
37Nebraska~4K0.66×
38Washington, District of Columbia~3K0.66×
39South Dakota~2K0.66×
40North Carolina~20K0.62×
41Nevada~8K0.62×
42Maryland~10K0.61×
43Texas~70K0.60×
44New Jersey~20K0.60×
45South Carolina~10K0.59×
46Alabama~10K0.59×
47Louisiana~10K0.58×
48Hawaii~3K0.58×
49Florida~50K0.56×
50Mississippi~6K0.55×
Fig. 06

Affinity by region

Affinity by region — The Birds (film), United States
0.55×1.00×14.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Birds (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Birds (film) audience
#·InterestCategoryAffinity×
01Panic RoomMovies & TV143.72×
02The Strangers (2008 film)Movies & TV134.75×
03Bates Motel (TV series)Movies & TV117.94×
0410 Cloverfield LaneMovies & TV114.42×
05SuspiriaMovies & TV113.98×
06Bird feedingPets & Animals64.71×
07Crimson PeakMovies & TV62.27×
08Canon PowerShotTechnology & Electronics61.89×
09Chandler RiggsMovies & TV47.93×
10CreepypastaLiterature36.22×
11Jeffrey Dean MorganMovies & TV29.71×
12The X-FilesMovies & TV28.03×
13A Quiet PlaceMovies & TV24.64×
14Jon BernthalMovies & TV20.00×
15Obsessed (2009 film)Movies & TV19.60×
16Larry DavidMovies & TV17.58×
17BirdwatchingPets & Animals10.77×
18Sustainable energyHome & Garden9.50×
19Renewable energyBusiness & Career6.25×
20FedExBusiness & Career4.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Birds (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Birds (film) audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.34×
PatriotismCONSERVATISM3.15×
Family OrientationCONSERVATISM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Birds (film) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Risk AppetiteTHRILL0.88×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Birds (film) have in United States?

The Birds (film) has an estimated audience of 1,430,290 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Birds (film) viewers?

59.5% of The Birds (film) fans are female, 40.5% are male, with an average age of 40.1 years.

03

Which brands do The Birds (film) fans like most?

The Birds (film) fans show strongest brand affinity for The Strangers (2008 film) (134.75×), Bates Motel (TV series) (117.94×), and 10 Cloverfield Lane (114.42×) over the country average.

04

Where do The Birds (film) fans live in United States?

The Birds (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~70K), and Virginia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Birds (film) fans also like?

Beyond The Birds (film) itself, the audience over-indexes on Bates Motel (TV series) (117.94×), 10 Cloverfield Lane (114.42×), Panic Room (143.72×), and Suspiria (113.98×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Birds (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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