Canon PowerShot Audience in United States

Canon PowerShot logo

Canon PowerShot has an estimated audience of 621,183 people in United States. 27.2% are female, 72.8% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: The Birds (film), Digital single-lens reflex camera, Sigma Corporation, Nikkor, Virtual Villagers.

The average Canon PowerShot fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Birds (film), Digital single-lens reflex camera, Sigma Corporation, with strongest over-indexing on The Birds (film) (61.89× the country average). Demographically, the Canon PowerShot audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Canon PowerShot fans

Demographic split for Canon PowerShot audience in United States
MetricValue
Female27.2%
Male72.8%
Average age45.1
Estimated audience size621,183

Audience persona

The typical Canon PowerShot fan in United States is more male, around 45.1 years old, with strong Career Orientation tendencies and a notable affinity for The Birds (film).

Top regions in United States

Top regions ranked by reach for Canon PowerShot in United States
RegionReachAffinity
California114,6101.68×
Texas64,7771.21×
Florida56,5171.34×
New York51,6281.49×
Illinois24,4951.18×
New Jersey23,7881.51×
Georgia22,7011.19×
Pennsylvania22,4301.07×
North Carolina18,7661×
Massachusetts17,3371.42×
Virginia16,8871.12×
Ohio16,5830.87×
Michigan15,9000.98×
Washington14,1741.14×
Arizona13,3271.05×
Tennessee12,6911.02×
Maryland12,6771.19×
Indiana9,5460.84×
Missouri8,6650.87×
South Carolina8,6420.92×
Minnesota8,6160.97×
Louisiana8,1751.02×
Colorado8,0170.82×
Connecticut7,8021.25×
Wisconsin7,3480.79×
Kentucky7,2570.93×
Alabama7,1610.83×
Oregon6,7680.95×
Nevada6,2021.03×
Oklahoma5,9280.86×
Utah5,7761.04×
Hawaii4,6201.73×
Kansas4,6100.94×
Arkansas4,5620.89×
Iowa4,3540.85×
Mississippi3,9100.76×
Nebraska2,8560.92×
New Hampshire2,5001.02×
Idaho2,4060.77×
Rhode Island2,3831.21×
West Virginia2,3330.81×
Washington, District of Columbia2,0681.11×
New Mexico1,8680.6×
Maine1,8450.83×
Delaware1,6120.94×
Montana1,2070.7×
Alaska9960.75×
South Dakota9630.67×
North Dakota8620.68×
Vermont8170.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canon PowerShot audience
BrandAffinityCategory
The Birds (film)61.89×Movies & TV
Digital single-lens reflex camera23.08×Technology & Electronics
Sigma Corporation42×Technology & Electronics
Nikkor188.17×Technology & Electronics
Virtual Villagers176.55×Games
CapCut16.27×Technology & Electronics
Train simulator55.22×Games
Camera stabilizer53.49×Technology & Electronics
Shinkansen65.62×Cars & Mobility
Envato32.18×Internet & Social Media
Canon15.96×Technology & Electronics
DSLR photography27.23×Technology & Electronics
Flickr10.36×Internet & Social Media
500px19.94×Internet & Social Media
Tamron37.52×Technology & Electronics
Apple Store6.17×Shopping
SmugMug30.33×Internet & Social Media
Cameras3.82×Technology & Electronics
Digital camera6.34×Technology & Electronics
shaun white17.91×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canon PowerShot audience
TraitClusterScore
Career OrientationPOWER9.63
Quality AwarenessPREMIUM2.22
Risk AppetiteTHRILL1.73
TravellingTHRILL1.71
Early Adopter MentalityPOWER1.57
Luxury OrientationPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Canon PowerShot
CountryShare
United States26.7%
Japan11.3%
Brazil9.7%

See Canon PowerShot audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Canon PowerShot have in United States?

Canon PowerShot has an estimated audience of 621,183 people in United States, concentrated in California and Texas.

What is the gender split and age of Canon PowerShot fans?

27.2% of Canon PowerShot fans are female, 72.8% are male, with an average age of 45.1 years.

Which brands do Canon PowerShot fans like most?

Canon PowerShot fans show strongest brand affinity for The Birds (film) (61.89×), Digital single-lens reflex camera (23.08×), and Sigma Corporation (42×) over the country average.

Where do Canon PowerShot fans live in United States?

Canon PowerShot fans in United States are most concentrated in California (reach 114,610), Texas (reach 64,777), and Florida (reach 56,517). These three regions account for the largest share of the active audience.

What other brands do Canon PowerShot fans also like?

Beyond Canon PowerShot itself, the audience over-indexes on Digital single-lens reflex camera (23.08×), Sigma Corporation (42×), Nikkor (188.17×), and Virtual Villagers (176.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canon PowerShot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.