Rascasse Audience Intelligence

Canon PowerShot Target Market in United States

A data profile of the people who buy, follow and care about Canon PowerShot in United States — modelled from more than twelve digital signal sources. Canon PowerShot has an estimated audience of 605,386 people in United States.

#41among Software in United States#3376among Brand in United States#938in Technology & Electronics

The average Canon PowerShot fan in United States is 45.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Birds (film), Digital single-lens reflex camera, Red Digital Cinema Camera Company, with strongest over-indexing on The Birds (film) (61.89× the country average).

Demographically, the Canon PowerShot audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canon PowerShot fan in United States is more male, around 45.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Birds (film).

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canon PowerShot profile in United States.

Audience size
605K
in United States
Gender
27.2%♀
72.8% male
Age
45.1
average years
Country rank
#32636
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Canon PowerShot

27.2% are female, 72.8% are male, average age 45.1.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Canon PowerShot audience in United States
MetricValue
Female27.2%
Male72.8%
Average age45.1
Estimated audience size605,386
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Canon PowerShot audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4921%
50+37%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Canon PowerShot audience comes from United States.

Worldwide audience distribution share by country for Canon PowerShot
CountryShare
United States26.1%
Japan11.5%
Brazil9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canon PowerShot audience in United States is strongest.

Fig. 05

Top regions by affinity

Canon PowerShot customers by region in United States
#RegionReachAffinity×
01Hawaii~5K1.69×
02California~100K1.58×
03New Jersey~20K1.39×
04New York~50K1.35×
05Massachusetts~20K1.35×
06Florida~50K1.24×
07Connecticut~8K1.21×
08Texas~60K1.19×
09Rhode Island~2K1.16×
10Washington, District of Columbia~2K1.14×
11Illinois~20K1.13×
12Georgia~20K1.13×
13Washington~10K1.13×
14Maryland~10K1.13×
15Virginia~20K1.08×
16Utah~6K1.08×
17Arizona~10K1.07×
18Nevada~6K1.03×
19New Hampshire~3K1.03×
20Louisiana~8K1.02×
21Pennsylvania~20K1.01×
22Tennessee~10K0.99×
23Nebraska~3K0.99×
24Minnesota~9K0.98×
25North Carolina~20K0.97×
26Kansas~5K0.97×
27Oregon~7K0.96×
28Delaware~2K0.96×
29Michigan~20K0.94×
30Kentucky~7K0.93×
31Iowa~5K0.92×
32South Carolina~8K0.90×
33Arkansas~5K0.90×
34Alaska~1K0.90×
35Oklahoma~6K0.89×
36Maine~2K0.89×
37West Virginia~3K0.87×
38Indiana~10K0.86×
39Missouri~9K0.86×
40Idaho~3K0.86×
41Vermont<1K0.86×
42Ohio~20K0.85×
43Alabama~7K0.85×
44Mississippi~4K0.84×
45Colorado~8K0.82×
46North Dakota~1K0.82×
47Wisconsin~8K0.80×
48Montana~1K0.80×
49South Dakota~1K0.80×
50New Mexico~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Canon PowerShot, United States
0.69×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canon PowerShot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canon PowerShot audience
#·InterestCategoryAffinity×
01NikkorTechnology & Electronics188.17×
02Virtual VillagersGames176.55×
03ShinkansenCars & Mobility65.62×
04The Birds (film)Movies & TV61.89×
05Train simulatorGames55.22×
06Camera stabilizerTechnology & Electronics53.49×
07Sigma CorporationTechnology & Electronics42.00×
08TamronTechnology & Electronics37.52×
09EnvatoInternet & Social Media32.18×
10SmugMugInternet & Social Media30.33×
11DSLR photographyTechnology & Electronics27.23×
12Digital single-lens reflex cameraTechnology & Electronics23.08×
13500pxInternet & Social Media19.94×
14Red Digital Cinema Camera CompanyTechnology & Electronics17.33×
15CapCutTechnology & Electronics16.27×
16CanonTechnology & Electronics15.96×
17FlickrInternet & Social Media10.36×
18Digital cameraTechnology & Electronics6.34×
19Apple StoreShopping6.17×
20CamerasTechnology & Electronics3.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canon PowerShot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canon PowerShot audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.00×
Need for SecurityCONSERVATISM1.78×
Quality AwarenessPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canon PowerShot audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Convenience OrientationPREMIUM1.00×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Canon PowerShot's target market in United States?

Canon PowerShot's target market in United States covers an estimated 605,386 people, concentrated in California and Texas.

02

What is the gender split and age of Canon PowerShot customers?

27.2% of the Canon PowerShot audience are female, 72.8% are male, with an average age of 45.1 years.

03

Which brands do Canon PowerShot fans like most?

Canon PowerShot fans show strongest brand affinity for The Birds (film) (61.89×), Digital single-lens reflex camera (23.08×), and Red Digital Cinema Camera Company (17.33×) over the country average.

04

Where do Canon PowerShot fans live in United States?

Canon PowerShot fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Canon PowerShot fans also like?

Beyond Canon PowerShot itself, the audience over-indexes on Digital single-lens reflex camera (23.08×), Red Digital Cinema Camera Company (17.33×), Nikkor (188.17×), and Sigma Corporation (42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See Canon PowerShot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canon PowerShot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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