Rascasse Audience Intelligence

SmugMug Audience in United States

A data profile of the people who buy, follow and care about SmugMug in United States — modelled from more than twelve digital signal sources. SmugMug has an estimated audience of 648,085 people in United States.

#1among Photo sharing in United States
#1003among Website / Newspaper / Magazine in United States#328in Internet & Social Media

The average SmugMug fan in United States is 44.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Photos, Curso de Fotografia Online, Flickr, with strongest over-indexing on Google Photos (116.75× the country average).

Demographically, the SmugMug audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SmugMug fan in United States is balanced, around 44.3 years old, with strong Design Affinity tendencies and a notable affinity for Google Photos.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Photo sharing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SmugMug profile in United States.

Audience size
648K
in United States
Gender
49.7%♀
50.3% male
Age
44.3
average years
Country rank
#31349
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of SmugMug

49.7% are female, 50.3% are male, average age 44.3.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for SmugMug audience in United States
MetricValue
Female49.7%
Male50.3%
Average age44.3
Estimated audience size648,085
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the SmugMug audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3917%
40-4924%
50+33%
Fig. 04

Worldwide distribution

53.4%

of the worldwide SmugMug audience comes from United States.

Worldwide audience distribution share by country for SmugMug
CountryShare
United States53.4%
Canada4.0%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SmugMug audience in United States is strongest.

Fig. 05

Top regions by affinity

SmugMug fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K2.01×
02New Hampshire~4K1.66×
03Massachusetts~20K1.39×
04North Dakota~2K1.32×
05Nebraska~4K1.30×
06Idaho~4K1.29×
07Minnesota~10K1.27×
08Connecticut~8K1.23×
09Utah~7K1.21×
10Iowa~6K1.19×
11Tennessee~10K1.16×
12Oklahoma~8K1.15×
13Ohio~20K1.13×
14Pennsylvania~20K1.09×
15Washington~10K1.09×
16Wisconsin~10K1.08×
17Texas~60K1.06×
18Georgia~20K1.04×
19Indiana~10K1.02×
20Maine~2K1.02×
21North Carolina~20K0.99×
22Louisiana~8K0.96×
23West Virginia~3K0.96×
24Virginia~10K0.95×
25Colorado~9K0.93×
26Kansas~5K0.93×
27Montana~2K0.93×
28South Dakota~1K0.93×
29Michigan~20K0.92×
30South Carolina~9K0.92×
31Oregon~7K0.91×
32Washington, District of Columbia~2K0.91×
33Hawaii~2K0.90×
34California~60K0.89×
35New York~30K0.89×
36Alabama~8K0.88×
37Mississippi~5K0.88×
38Alaska~1K0.87×
39New Jersey~10K0.86×
40Maryland~9K0.85×
41Arkansas~4K0.84×
42Rhode Island~2K0.83×
43Delaware~1K0.83×
44Missouri~8K0.81×
45Illinois~20K0.79×
46Kentucky~6K0.79×
47New Mexico~2K0.73×
48Florida~30K0.71×
49Arizona~8K0.61×
50Nevada~4K0.57×
Fig. 06

Affinity by region

Affinity by region — SmugMug, United States
0.57×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SmugMug audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SmugMug audience
#·InterestCategoryAffinity×
01Curso de Fotografia OnlineTopic365.38×
02LensbabyTechnology & Electronics150.48×
03Google PhotosTechnology & Electronics116.75×
04Capture OneTechnology & Electronics104.37×
05Sigma CorporationTechnology & Electronics102.75×
06FlickrInternet & Social Media72.23×
07Digital Photography SchoolTechnology & Electronics65.66×
08500pxInternet & Social Media54.29×
09TamronTechnology & Electronics51.51×
10Man RayArts & Culture39.53×
11Black and White PhotographyArts & Culture37.39×
12Tripod (photography)Technology & Electronics32.71×
13Flash (photography)Arts & Culture31.18×
14AdoramaTechnology & Electronics28.58×
15B&H Photo VideoTechnology & Electronics27.48×
16SigmaCars & Mobility26.96×
17Amateur PhotographerArts & Culture26.36×
18Google VoiceTechnology & Electronics20.00×
19Red Digital Cinema Camera CompanyTechnology & Electronics17.45×
20Food photographyArts & Culture14.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SmugMug audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SmugMug audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.82×
SustainabilityBALANCE1.73×
TravellingTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SmugMug audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.89×
ExtroversionTHRILL0.98×
Convenience OrientationPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does SmugMug have in United States?

SmugMug has an estimated audience of 648,085 people in United States, concentrated in California and Texas.

02

What is the gender split and age of SmugMug fans?

49.7% of SmugMug fans are female, 50.3% are male, with an average age of 44.3 years.

03

Which brands do SmugMug fans like most?

SmugMug fans show strongest brand affinity for Google Photos (116.75×), Curso de Fotografia Online (365.38×), and Flickr (72.23×) over the country average.

04

Where do SmugMug fans live in United States?

SmugMug fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do SmugMug fans also like?

Beyond SmugMug itself, the audience over-indexes on Curso de Fotografia Online (365.38×), Flickr (72.23×), Sigma Corporation (102.75×), and Capture One (104.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photo sharing audiences in United States

See SmugMug audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SmugMug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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