SmugMug Audience in United States

SmugMug logo

SmugMug has an estimated audience of 636,749 people in United States. 49.7% are female, 50.3% are male, average age 44.3. Top regions: California, Texas, New York. Top brand affinities: Google Photos, Curso de Fotografia Online, Flickr, Sigma Corporation, Capture One.

The average SmugMug fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Photos, Curso de Fotografia Online, Flickr, with strongest over-indexing on Google Photos (116.75× the country average). Demographically, the SmugMug audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Photo sharing

Demographics of SmugMug fans

Demographic split for SmugMug audience in United States
MetricValue
Female49.7%
Male50.3%
Average age44.3
Estimated audience size636,749

Audience persona

The typical SmugMug fan in United States is balanced, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Google Photos.

Top regions in United States

Top regions ranked by reach for SmugMug in United States
RegionReachAffinity
California67,2510.96×
Texas55,9291.02×
New York33,1840.93×
Florida30,9420.72×
Ohio23,9771.22×
Pennsylvania22,9591.07×
Georgia20,3901.04×
North Carolina18,8320.98×
Illinois18,2310.86×
Massachusetts17,9271.43×
Virginia15,8461.02×
Michigan15,5250.93×
New Jersey15,2310.94×
Washington14,9741.17×
Tennessee14,4941.13×
Indiana12,4631.07×
Minnesota11,4871.26×
Colorado10,1891.02×
Wisconsin9,7961.02×
Maryland9,7220.89×
South Carolina9,0910.95×
Missouri8,8800.87×
Arizona8,0190.62×
Oklahoma8,0021.13×
Alabama7,6230.86×
Connecticut7,6071.19×
Louisiana7,4370.91×
Utah6,9601.22×
Oregon6,9000.95×
Iowa5,8511.12×
Kentucky5,7220.72×
Mississippi4,7850.91×
Idaho4,3151.35×
Arkansas4,2250.81×
Kansas4,1980.84×
New Hampshire4,0561.62×
Nebraska3,8941.22×
Nevada3,3530.54×
West Virginia2,8180.95×
Hawaii2,4930.91×
Vermont2,2372×
New Mexico2,1720.68×
Maine2,1710.95×
Washington, District of Columbia1,8050.94×
Rhode Island1,7760.88×
North Dakota1,6451.26×
Montana1,5020.85×
Delaware1,3900.79×
South Dakota1,3170.89×
Alaska1,0980.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SmugMug audience
BrandAffinityCategory
Google Photos116.75×Technology & Electronics
Curso de Fotografia Online365.38×
Flickr72.23×Internet & Social Media
Sigma Corporation102.75×Technology & Electronics
Capture One104.37×Technology & Electronics
500px54.29×Internet & Social Media
Google Voice20×Technology & Electronics
Tripod (photography)32.71×Technology & Electronics
Flash (photography)31.18×Arts & Culture
Black and White Photography37.39×Arts & Culture
Amateur Photographer26.36×Arts & Culture
Sigma26.96×Cars & Mobility
Adorama28.58×Technology & Electronics
B&H Photo Video27.48×Technology & Electronics
Lensbaby150.48×Technology & Electronics
Tamron51.51×Technology & Electronics
Food photography14.86×Arts & Culture
Man Ray39.53×Arts & Culture
Annie Leibovitz31.55×Arts & Culture
Elinchrom125.68×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SmugMug audience
TraitClusterScore
TravellingTHRILL2.21
SustainabilityBALANCE1.87
Risk AppetiteTHRILL1.77
Early Adopter MentalityPOWER1.43
Sports ActivityPOWER1.42
PatriotismCONSERVATISM1.39

Worldwide distribution

Worldwide audience distribution share by country for SmugMug
CountryShare
United States53.1%
Canada4.0%
United Kingdom3.9%

See SmugMug audiences in other countries

More Photo sharing audiences in United States

Frequently asked questions

How many fans does SmugMug have in United States?

SmugMug has an estimated audience of 636,749 people in United States, concentrated in California and Texas.

What is the gender split and age of SmugMug fans?

49.7% of SmugMug fans are female, 50.3% are male, with an average age of 44.3 years.

Which brands do SmugMug fans like most?

SmugMug fans show strongest brand affinity for Google Photos (116.75×), Curso de Fotografia Online (365.38×), and Flickr (72.23×) over the country average.

Where do SmugMug fans live in United States?

SmugMug fans in United States are most concentrated in California (reach 67,251), Texas (reach 55,929), and New York (reach 33,184). These three regions account for the largest share of the active audience.

What other brands do SmugMug fans also like?

Beyond SmugMug itself, the audience over-indexes on Curso de Fotografia Online (365.38×), Flickr (72.23×), Sigma Corporation (102.75×), and Capture One (104.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SmugMug. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.