Adorama Audience in United States

Adorama logo

Adorama has an estimated audience of 1,654,039 people in United States. 37.8% are female, 62.2% are male, average age 41.0. Top regions: New York, California, Texas. Top brand affinities: Wolverine (comics), Natural rubber, Israel, Kay Arthur, Morphine (band).

The average Adorama fan in United States is 41.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Wolverine (comics), Natural rubber, Israel, with strongest over-indexing on Wolverine (comics) (32.32× the country average). Demographically, the Adorama audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Adorama fans

Demographic split for Adorama audience in United States
MetricValue
Female37.8%
Male62.2%
Average age41.0
Estimated audience size1,654,039

Audience persona

The typical Adorama fan in United States is more male, around 41.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Wolverine (comics).

Top regions in United States

Top regions ranked by reach for Adorama in United States
RegionReachAffinity
New York269,2362.91×
California239,3541.32×
Texas127,6220.9×
Florida114,4711.02×
New Jersey61,0901.45×
Pennsylvania53,1070.95×
Illinois52,3870.95×
Georgia50,4270.99×
North Carolina45,5130.91×
Virginia45,2811.12×
Ohio42,1940.83×
Washington40,1871.21×
Michigan38,1640.88×
Massachusetts35,3631.09×
Tennessee34,0471.03×
Maryland33,1341.17×
Colorado30,1081.15×
Arizona27,9350.83×
Missouri22,6930.85×
Oregon22,3681.18×
Indiana21,8700.72×
Wisconsin21,4870.86×
South Carolina20,4420.82×
Connecticut20,0911.21×
Minnesota19,8380.84×
Alabama17,4590.76×
Kentucky17,3660.84×
Louisiana16,5100.77×
Utah15,5971.05×
Nevada14,1360.88×
Oklahoma13,8050.75×
Kansas11,3220.87×
Iowa10,0690.74×
Arkansas9,7340.71×
Mississippi9,0970.67×
Hawaii8,5761.21×
Idaho8,2100.99×
New Mexico7,6560.92×
New Hampshire7,2441.11×
Maine6,1401.04×
Washington, District of Columbia5,8501.18×
Nebraska5,8320.7×
Montana5,6511.23×
West Virginia5,1710.67×
Rhode Island4,6970.89×
Delaware4,2370.93×
Alaska3,5010.99×
Vermont3,4731.2×
North Dakota2,9800.88×
South Dakota2,8070.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adorama audience
BrandAffinityCategory
Wolverine (comics)32.32×Literature
Natural rubber4.58×Cars & Mobility
Israel3.97×Travel & Leisure
Kay Arthur35.77×Literature
Morphine (band)12.12×Music & Radio
Wikia4.25×Internet & Social Media
Home construction1.72×Home & Garden
Product design2.32×Business & Career
Bank account2.66×Business & Career
Nasal cavity8.89×Health
Nebraska Cornhuskers football3.5×Sports
Jesse Plemons3.12×Movies & TV
Kyanite27.38×Fashion & Accessoires
Home staging4.25×Home & Garden
Idaho State University11.41×Business & Career
iPEC Coaching14.67×Business & Career
UK garage3.82×Music & Radio
Kippah7.06×Fashion & Accessoires
Biblical inspiration5.17×Politics & Society
Cam Ward2.22×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adorama audience
TraitClusterScore
Luxury OrientationPREMIUM2.49
Risk AppetiteTHRILL2.36
TravellingTHRILL2.21
Sports ActivityPOWER2.19
Design AffinityPREMIUM2.16
SustainabilityBALANCE1.86

Worldwide distribution

Worldwide audience distribution share by country for Adorama
CountryShare
United States86.1%
Canada3.5%
India2.7%

See Adorama audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Adorama have in United States?

Adorama has an estimated audience of 1,654,039 people in United States, concentrated in New York and California.

What is the gender split and age of Adorama fans?

37.8% of Adorama fans are female, 62.2% are male, with an average age of 41.0 years.

Which brands do Adorama fans like most?

Adorama fans show strongest brand affinity for Wolverine (comics) (32.32×), Natural rubber (4.58×), and Israel (3.97×) over the country average.

Where do Adorama fans live in United States?

Adorama fans in United States are most concentrated in New York (reach 269,236), California (reach 239,354), and Texas (reach 127,622). These three regions account for the largest share of the active audience.

What other brands do Adorama fans also like?

Beyond Adorama itself, the audience over-indexes on Natural rubber (4.58×), Israel (3.97×), Kay Arthur (35.77×), and Morphine (band) (12.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.