Rascasse Audience Intelligence

Adorama Target Market in United States

A data profile of the people who buy, follow and care about Adorama in United States — modelled from more than twelve digital signal sources. Adorama has an estimated audience of 1,675,047 people in United States.

#1691among Brand in United States#569in Technology & Electronics

The average Adorama fan in United States is 41.0 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Vera Farmiga, Shutterstock, Flickr, with strongest over-indexing on Vera Farmiga (38.42× the country average).

Demographically, the Adorama audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adorama fan in United States is more male, around 41.0 years old, with strong Travelling tendencies and a notable affinity for Vera Farmiga.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adorama profile in United States.

Audience size
1.7M
in United States
Gender
37.8%♀
62.2% male
Age
41.0
average years
Country rank
#16339
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Adorama

37.8% are female, 62.2% are male, average age 41.0.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for Adorama audience in United States
MetricValue
Female37.8%
Male62.2%
Average age41.0
Estimated audience size1,675,047
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Adorama audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

86.1%

of the worldwide Adorama audience comes from United States.

Worldwide audience distribution share by country for Adorama
CountryShare
United States86.1%
Canada3.5%
India2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adorama audience in United States is strongest.

Fig. 05

Top regions by affinity

Adorama customers by region in United States
#RegionReachAffinity×
01New York~300K3.57×
02New Jersey~60K1.52×
03Hawaii~9K1.27×
04Montana~6K1.26×
05California~200K1.18×
06Vermont~3K1.18×
07Connecticut~20K1.17×
08Washington~40K1.15×
09Oregon~20K1.13×
10Maryland~30K1.09×
11New Hampshire~7K1.09×
12Washington, District of Columbia~5K1.09×
13Utah~20K1.07×
14Colorado~30K1.06×
15Alaska~4K1.06×
16Maine~6K1.03×
17Virginia~40K1.02×
18Tennessee~30K1.02×
19Massachusetts~30K1.02×
20Idaho~8K1.02×
21Florida~100K0.99×
22Georgia~50K0.96×
23Delaware~4K0.96×
24New Mexico~8K0.95×
25North Dakota~3K0.92×
26Rhode Island~5K0.91×
27Pennsylvania~50K0.89×
28Illinois~50K0.89×
29Nevada~10K0.89×
30Kansas~10K0.89×
31North Carolina~40K0.88×
32Wisconsin~20K0.86×
33Michigan~40K0.85×
34Arizona~30K0.85×
35South Dakota~3K0.84×
36Texas~100K0.83×
37Missouri~20K0.82×
38Minnesota~20K0.81×
39South Carolina~20K0.80×
40Louisiana~20K0.80×
41Alabama~20K0.79×
42Kentucky~20K0.79×
43West Virginia~6K0.78×
44Ohio~40K0.77×
45Oklahoma~10K0.77×
46Arkansas~10K0.77×
47Iowa~10K0.76×
48Nebraska~6K0.75×
49Mississippi~10K0.73×
50Indiana~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Adorama, United States
0.71×1.00×3.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adorama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adorama audience
#·InterestCategoryAffinity×
01Vera FarmigaMovies & TV38.42×
02ShutterstockInternet & Social Media37.90×
03HasselbladTechnology & Electronics28.66×
04SmugMugInternet & Social Media28.58×
05Porter AirlinesTravel & Leisure28.23×
06DilbertLiterature27.05×
07Jeremy IronsMovies & TV21.45×
08Zoom lensTechnology & Electronics21.30×
09Single-lens reflex cameraTechnology & Electronics18.13×
10Peter ThielBusiness & Career15.87×
11FlickrInternet & Social Media13.77×
12NikonTechnology & Electronics11.01×
13CanonTechnology & Electronics10.50×
14Digital cameraTechnology & Electronics8.13×
15Standup paddleboardingSports6.52×
16Micro CenterShopping5.93×
17Minnesota WildSports5.89×
18TwitchGames4.37×
19Alpine skiingSports4.23×
20SupermanMovies & TV2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adorama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adorama audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.12×
Risk AppetiteTHRILL1.74×
Design AffinityPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adorama audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.84×
Pet OwnershipJOY0.85×
Community OrientationOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Adorama's target market in United States?

Adorama's target market in United States covers an estimated 1,675,047 people, concentrated in New York and California.

02

What is the gender split and age of Adorama customers?

37.8% of the Adorama audience are female, 62.2% are male, with an average age of 41.0 years.

03

Which brands do Adorama fans like most?

Adorama fans show strongest brand affinity for Vera Farmiga (38.42×), Shutterstock (37.9×), and Flickr (13.77×) over the country average.

04

Where do Adorama fans live in United States?

Adorama fans in United States are most concentrated in New York (reach ~300K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Adorama fans also like?

Beyond Adorama itself, the audience over-indexes on Shutterstock (37.9×), Flickr (13.77×), Peter Thiel (15.87×), and Single-lens reflex camera (18.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Adorama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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