B&H Photo Video Audience in United States

B&H Photo Video logo

B&H Photo Video has an estimated audience of 1,658,443 people in United States. 37.6% are female, 62.4% are male, average age 38.6. Top regions: New York, California, Texas. Top brand affinities: Wolverine (comics), Vocal harmony, Governor of Michigan, Hibachi, Grinch.

The average B&H Photo Video fan in United States is 38.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Wolverine (comics), Vocal harmony, Governor of Michigan, with strongest over-indexing on Wolverine (comics) (36.19× the country average). Demographically, the B&H Photo Video audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of B&H Photo Video fans

Demographic split for B&H Photo Video audience in United States
MetricValue
Female37.6%
Male62.4%
Average age38.6
Estimated audience size1,658,443

Audience persona

The typical B&H Photo Video fan in United States is more male, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wolverine (comics).

Top regions in United States

Top regions ranked by reach for B&H Photo Video in United States
RegionReachAffinity
New York284,6093.07×
California212,1551.16×
Texas109,1660.77×
Florida106,6500.95×
New Jersey74,0671.76×
Pennsylvania63,6081.14×
Illinois51,6960.94×
Massachusetts44,7281.37×
North Carolina42,3110.85×
Ohio42,1390.82×
Georgia39,2500.77×
Michigan38,9310.9×
Virginia37,7250.93×
Washington36,0181.08×
Tennessee30,4560.92×
Maryland27,9110.98×
Colorado27,7781.06×
Connecticut26,1181.57×
Indiana24,5520.81×
Wisconsin24,3150.97×
Minnesota22,5290.95×
Missouri22,3510.84×
Oregon19,7291.04×
South Carolina18,0090.72×
Louisiana15,3020.72×
Kentucky15,1380.73×
Utah12,9350.87×
Oklahoma12,8640.7×
Kansas11,8310.91×
Nevada11,4800.72×
Iowa10,7810.79×
Hawaii9,6741.36×
Idaho9,4891.14×
Arkansas9,2080.67×
New Hampshire9,1091.39×
Maine8,9171.5×
Mississippi8,4340.62×
Arizona8,1960.24×
New Mexico6,8680.83×
Nebraska6,5180.78×
Montana6,4111.39×
Vermont6,0582.08×
Washington, District of Columbia5,6871.14×
Rhode Island5,2290.99×
West Virginia5,1910.67×
Alabama5,0800.22×
Delaware3,9000.85×
South Dakota3,4990.91×
North Dakota3,2440.95×
Wyoming2,9811.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for B&H Photo Video audience
BrandAffinityCategory
Wolverine (comics)36.19×Literature
Vocal harmony14.24×Music & Radio
Governor of Michigan18.01×Politics & Society
Hibachi16.2×Food & Beverages
Grinch7.16×Movies & TV
Israel3.34×Travel & Leisure
Wok9.79×Food & Beverages
Wikia4.83×Internet & Social Media
Goop7.31×Internet & Social Media
Natural rubber2.52×Cars & Mobility
Google Home7.47×Technology & Electronics
Hipster10.66×Politics & Society
Nebraska Cornhuskers football3.95×Sports
Gift registry14.16×Kids & Family
Springfield, Illinois11.57×Travel & Leisure
Fairy godmother7.76×Literature
Cherish (group)11.25×Music & Radio
La Jolla9.12×Travel & Leisure
Bank account2.27×Business & Career
Historic site3.88×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by B&H Photo Video audience
TraitClusterScore
Early Adopter MentalityPOWER1.93
Sports ActivityPOWER1.81
Design AffinityPREMIUM1.78
Luxury OrientationPREMIUM1.75
TravellingTHRILL1.7
SustainabilityBALANCE1.69

Worldwide distribution

Worldwide audience distribution share by country for B&H Photo Video
CountryShare
United States73.1%
Brazil4.8%
Canada4.0%

See B&H Photo Video audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does B&H Photo Video have in United States?

B&H Photo Video has an estimated audience of 1,658,443 people in United States, concentrated in New York and California.

What is the gender split and age of B&H Photo Video fans?

37.6% of B&H Photo Video fans are female, 62.4% are male, with an average age of 38.6 years.

Which brands do B&H Photo Video fans like most?

B&H Photo Video fans show strongest brand affinity for Wolverine (comics) (36.19×), Vocal harmony (14.24×), and Governor of Michigan (18.01×) over the country average.

Where do B&H Photo Video fans live in United States?

B&H Photo Video fans in United States are most concentrated in New York (reach 284,609), California (reach 212,155), and Texas (reach 109,166). These three regions account for the largest share of the active audience.

What other brands do B&H Photo Video fans also like?

Beyond B&H Photo Video itself, the audience over-indexes on Vocal harmony (14.24×), Governor of Michigan (18.01×), Hibachi (16.2×), and Grinch (7.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for B&H Photo Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.