Rascasse Audience Intelligence

B&H Photo Video Target Market in United States

A data profile of the people who buy, follow and care about B&H Photo Video in United States — modelled from more than twelve digital signal sources. B&H Photo Video has an estimated audience of 1,801,030 people in United States.

#1588among Brand in United States#547in Technology & Electronics

The average B&H Photo Video fan in United States is 38.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Flickr, Shutterstock, Hasselblad, with strongest over-indexing on Flickr (14.01× the country average).

Demographically, the B&H Photo Video audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical B&H Photo Video fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Flickr.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the B&H Photo Video profile in United States.

Audience size
1.8M
in United States
Gender
37.6%♀
62.4% male
Age
38.6
average years
Country rank
#15450
Brand in United States
Fig. 01

Search interest · 12-month trend

+90%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of B&H Photo Video

37.6% are female, 62.4% are male, average age 38.6.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for B&H Photo Video audience in United States
MetricValue
Female37.6%
Male62.4%
Average age38.6
Estimated audience size1,801,030
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the B&H Photo Video audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

74.0%

of the worldwide B&H Photo Video audience comes from United States.

Worldwide audience distribution share by country for B&H Photo Video
CountryShare
United States74.0%
Brazil4.4%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the B&H Photo Video audience in United States is strongest.

Fig. 05

Top regions by affinity

B&H Photo Video customers by region in United States
#RegionReachAffinity×
01New York~700K7.97×
02New Jersey~100K2.32×
03Vermont~5K1.89×
04Connecticut~20K1.42×
05Maine~8K1.37×
06New Hampshire~8K1.29×
07Montana~6K1.26×
08Massachusetts~40K1.22×
09Hawaii~8K1.19×
10Pennsylvania~60K1.04×
11Washington, District of Columbia~5K1.03×
12Rhode Island~5K1.02×
13Idaho~8K1.01×
14California~200K1.00×
15Alaska~3K0.97×
16Washington~30K0.95×
17North Dakota~3K0.94×
18Maryland~30K0.93×
19Oregon~20K0.93×
20Colorado~20K0.91×
21South Dakota~3K0.90×
22Wisconsin~20K0.86×
23Minnesota~20K0.85×
24Florida~90K0.84×
25Virginia~30K0.84×
26Delaware~4K0.84×
27Tennessee~30K0.82×
28Illinois~40K0.80×
29Kansas~10K0.80×
30Utah~10K0.79×
31New Mexico~7K0.79×
32Nebraska~7K0.79×
33Michigan~30K0.78×
34North Carolina~40K0.75×
35Ohio~40K0.74×
36Missouri~20K0.74×
37Iowa~10K0.72×
38West Virginia~5K0.71×
39Georgia~40K0.69×
40Indiana~20K0.69×
41Kentucky~10K0.67×
42Texas~90K0.66×
43Louisiana~10K0.66×
44Nevada~10K0.66×
45Arkansas~9K0.66×
46South Carolina~20K0.65×
47Oklahoma~10K0.65×
48Mississippi~8K0.62×
49Alabama~10K0.56×
50Arizona~20K0.54×
Fig. 06

Affinity by region

Affinity by region — B&H Photo Video, United States
0.54×1.00×7.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the B&H Photo Video audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for B&H Photo Video audience
#·InterestCategoryAffinity×
01HasselbladTechnology & Electronics32.71×
02ShutterstockInternet & Social Media27.53×
03SmugMugInternet & Social Media27.48×
04Camera stabilizerTechnology & Electronics19.93×
05Vera FarmigaMovies & TV15.89×
06Zoom lensTechnology & Electronics14.56×
07FlickrInternet & Social Media14.01×
08Single-lens reflex cameraTechnology & Electronics13.33×
09Leica CameraTechnology & Electronics11.84×
10TuneCoreMusic & Radio9.09×
11Digital cameraTechnology & Electronics8.21×
12Solid-state driveTechnology & Electronics7.79×
13NikonTechnology & Electronics6.98×
14CanonTechnology & Electronics6.64×
15VideographyInternet & Social Media4.49×
16Micro CenterShopping3.91×
17Alpine skiingSports3.35×
18Wildlife photographyTechnology & Electronics3.13×
19InnovationBusiness & Career2.68×
20Planet FitnessSports2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the B&H Photo Video audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by B&H Photo Video audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.81×
Early Adopter MentalityPOWER1.73×
Need for SecurityCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by B&H Photo Video audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.69×
Pet OwnershipJOY0.83×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is B&H Photo Video's target market in United States?

B&H Photo Video's target market in United States covers an estimated 1,801,030 people, concentrated in New York and California.

02

What is the gender split and age of B&H Photo Video customers?

37.6% of the B&H Photo Video audience are female, 62.4% are male, with an average age of 38.6 years.

03

Which brands do B&H Photo Video fans like most?

B&H Photo Video fans show strongest brand affinity for Flickr (14.01×), Shutterstock (27.53×), and Hasselblad (32.71×) over the country average.

04

Where do B&H Photo Video fans live in United States?

B&H Photo Video fans in United States are most concentrated in New York (reach ~700K), California (reach ~200K), and New Jersey (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do B&H Photo Video fans also like?

Beyond B&H Photo Video itself, the audience over-indexes on Shutterstock (27.53×), Hasselblad (32.71×), Digital camera (8.21×), and Single-lens reflex camera (13.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See B&H Photo Video audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for B&H Photo Video. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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