Leica Camera Audience in United States

Leica Camera logo

Leica Camera has an estimated audience of 2,281,954 people in United States. 48.5% are female, 51.5% are male, average age 35.0. Top regions: California, New York, Texas. Top brand affinities: Photographic studio, Canon, Digital single-lens reflex camera, Fine-art photography, DSLR photography.

The average Leica Camera fan in United States is 35.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Photographic studio, Canon, Digital single-lens reflex camera, with strongest over-indexing on Photographic studio (8.94× the country average). Demographically, the Leica Camera audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Demographics of Leica Camera fans

Demographic split for Leica Camera audience in United States
MetricValue
Female48.5%
Male51.5%
Average age35.0
Estimated audience size2,281,954

Audience persona

The typical Leica Camera fan in United States is balanced, around 35.0 years old, with strong Sustainability tendencies and a notable affinity for Photographic studio.

Top regions in United States

Top regions ranked by reach for Leica Camera in United States
RegionReachAffinity
California452,5231.8×
New York223,3191.75×
Texas202,9661.03×
Florida145,8130.94×
Illinois92,6501.22×
New Jersey72,5661.25×
Washington72,0601.57×
Pennsylvania70,7990.92×
Georgia66,1460.94×
Massachusetts64,4571.43×
North Carolina60,9750.89×
Virginia56,8621.02×
Ohio52,7080.75×
Michigan50,9690.85×
Arizona47,9081.03×
Colorado46,3871.29×
Tennessee42,7690.93×
Maryland37,8010.96×
Oregon35,9381.37×
Indiana31,6770.76×
Minnesota30,6220.94×
Missouri28,5280.78×
Wisconsin27,8940.81×
South Carolina27,1190.79×
Connecticut26,5891.16×
Nevada24,5461.11×
Utah24,5281.2×
Louisiana20,5340.7×
Kentucky20,4930.72×
Alabama19,8370.62×
Oklahoma19,3900.77×
Hawaii17,1721.75×
Arkansas14,8270.79×
Kansas14,2810.79×
Iowa13,0650.69×
Idaho11,6141.01×
Washington, District of Columbia10,7981.57×
New Mexico10,6730.93×
Mississippi9,4130.5×
New Hampshire8,7130.97×
Maine8,5991.05×
Nebraska7,8210.68×
Rhode Island7,2020.99×
Montana7,1781.13×
West Virginia6,3290.6×
Alaska5,2761.08×
Delaware4,6800.74×
Vermont4,3881.1×
South Dakota3,6460.69×
North Dakota3,2150.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leica Camera audience
BrandAffinityCategory
Photographic studio8.94×Technology & Electronics
Canon9.36×Technology & Electronics
Digital single-lens reflex camera7.79×Technology & Electronics
Fine-art photography5.54×Technology & Electronics
DSLR photography16.8×Technology & Electronics
Tripod (photography)11.62×Technology & Electronics
Documentary photography6.88×Technology & Electronics
DeviantArt3.98×Internet & Social Media
Street photography4.55×Technology & Electronics
Flickr5.39×Internet & Social Media
Camera lens6.05×Technology & Electronics
Hasselblad17.89×Technology & Electronics
Nikon7.95×Technology & Electronics
Analog photography15.87×Arts & Culture
Olympus Corporation12.99×Technology & Electronics
B&H Photo Video11.84×Technology & Electronics
Fujifilm8.44×Technology & Electronics
Fujifilm Cameras21.55×Technology & Electronics
Adorama10.95×Technology & Electronics
Harry Potter1.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leica Camera audience
TraitClusterScore
SustainabilityBALANCE2.52
Design AffinityPREMIUM2.26
Luxury OrientationPREMIUM2.18
LGBTQ+ IdentityOPEN2.1
Sports ActivityPOWER2.07
Risk AppetiteTHRILL2.06

Worldwide distribution

Worldwide audience distribution share by country for Leica Camera
CountryShare
China27.1%
United States23.4%
United Kingdom6.4%

See Leica Camera audiences in other countries

More Photography / printing audiences in United States

Frequently asked questions

How many fans does Leica Camera have in United States?

Leica Camera has an estimated audience of 2,281,954 people in United States, concentrated in California and New York.

What is the gender split and age of Leica Camera fans?

48.5% of Leica Camera fans are female, 51.5% are male, with an average age of 35.0 years.

Which brands do Leica Camera fans like most?

Leica Camera fans show strongest brand affinity for Photographic studio (8.94×), Canon (9.36×), and Digital single-lens reflex camera (7.79×) over the country average.

Where do Leica Camera fans live in United States?

Leica Camera fans in United States are most concentrated in California (reach 452,523), New York (reach 223,319), and Texas (reach 202,966). These three regions account for the largest share of the active audience.

What other brands do Leica Camera fans also like?

Beyond Leica Camera itself, the audience over-indexes on Canon (9.36×), Digital single-lens reflex camera (7.79×), Fine-art photography (5.54×), and DSLR photography (16.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leica Camera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.