Rascasse Audience Intelligence

Documentary photography Audience in United States

A data profile of the people who buy, follow and care about Documentary photography in United States — modelled from more than twelve digital signal sources. Documentary photography has an estimated audience of 7,797,294 people in United States.

#2786among Topic in United States#208in Technology & Electronics

The average Documentary photography fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Digital camera, Digital photography, International education, with strongest over-indexing on Digital camera (10.15× the country average).

Demographically, the Documentary photography audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Documentary photography fan in United States is balanced, around 35.8 years old, with strong Travelling tendencies and a notable affinity for Digital camera.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Documentary photography profile in United States.

Audience size
7.8M
in United States
Gender
52.6%♀
47.4% male
Age
35.8
average years
Country rank
#4553
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Documentary photography fans

52.6% are female, 47.4% are male, average age 35.8.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Documentary photography audience in United States
MetricValue
Female52.6%
Male47.4%
Average age35.8
Estimated audience size7,797,294
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Documentary photography audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Documentary photography audience comes from United States.

Worldwide audience distribution share by country for Documentary photography
CountryShare
Japan17.0%
China15.5%
United States11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Documentary photography audience in United States is strongest.

Fig. 05

Top regions by affinity

Documentary photography fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.31×
02Washington~200K1.29×
03California~1M1.20×
04Tennessee~200K1.16×
05Vermont~20K1.15×
06New Hampshire~40K1.14×
07Montana~20K1.14×
08Kentucky~100K1.13×
09Alaska~20K1.13×
10South Dakota~20K1.11×
11North Dakota~20K1.10×
12Maine~30K1.08×
13Texas~700K1.07×
14Oregon~90K1.05×
15Rhode Island~30K1.03×
16New York~400K1.02×
17Delaware~20K1.02×
18Kansas~60K1.01×
19New Mexico~40K1.00×
20Utah~70K0.99×
21Washington, District of Columbia~20K0.99×
22Hawaii~30K0.98×
23Oklahoma~80K0.97×
24West Virginia~40K0.97×
25Virginia~200K0.96×
26Connecticut~70K0.96×
27Idaho~40K0.96×
28Nebraska~40K0.95×
29Massachusetts~100K0.94×
30Maryland~100K0.94×
31Nevada~70K0.94×
32Mississippi~60K0.93×
33North Carolina~200K0.92×
34Colorado~100K0.92×
35Arkansas~60K0.92×
36South Carolina~100K0.91×
37Louisiana~90K0.91×
38Illinois~200K0.90×
39Missouri~100K0.90×
40Iowa~60K0.89×
41Minnesota~100K0.88×
42Georgia~200K0.87×
43Indiana~100K0.87×
44Ohio~200K0.86×
45Alabama~90K0.86×
46New Jersey~200K0.85×
47Pennsylvania~200K0.83×
48Wisconsin~100K0.83×
49Michigan~200K0.82×
50Florida~400K0.76×
Fig. 06

Affinity by region

Affinity by region — Documentary photography, United States
0.76×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Documentary photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Documentary photography audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure21.93×
02BodrumTravel & Leisure18.15×
03International educationBusiness & Career18.11×
04Disneyland ParisTravel & Leisure10.91×
05Digital cameraTechnology & Electronics10.15×
06Fine-art photographyTechnology & Electronics8.35×
07Single-lens reflex cameraTechnology & Electronics8.12×
08Digital photographyBusiness & Career6.21×
09Oil paintingArts & Culture5.71×
10Wildlife photographyTechnology & Electronics5.67×
11Antique carCars & Mobility5.55×
12Travel photographyTechnology & Electronics5.14×
13Diane KeatonMovies & TV4.97×
14Watercolor paintingArts & Culture4.83×
15Abstract artArts & Culture4.74×
16Digital artArts & Culture3.91×
17DancehallsMusic & Radio3.81×
18Android (operating system)Technology & Electronics1.88×
19Do it yourself (DIY)Home & Garden1.86×
20SupermanMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Documentary photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Documentary photography audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.45×
Design AffinityPREMIUM2.13×
Pet OwnershipJOY2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Documentary photography audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.87×
Social Media UsageJOY0.89×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Documentary photography have in United States?

Documentary photography has an estimated audience of 7,797,294 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Documentary photography fans?

52.6% of Documentary photography fans are female, 47.4% are male, with an average age of 35.8 years.

03

Which brands do Documentary photography fans like most?

Documentary photography fans show strongest brand affinity for Digital camera (10.15×), Digital photography (6.21×), and International education (18.11×) over the country average.

04

Where do Documentary photography fans live in United States?

Documentary photography fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Documentary photography fans also like?

Beyond Documentary photography itself, the audience over-indexes on Digital photography (6.21×), International education (18.11×), Fine-art photography (8.35×), and Disneyland Paris (10.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Documentary photography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Documentary photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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