Rascasse Audience Intelligence

Bird feeder Audience in United States

A data profile of the people who buy, follow and care about Bird feeder in United States — modelled from more than twelve digital signal sources. Bird feeder has an estimated audience of 2,484,554 people in United States.

#5636among Topic in United States#706in Home & Garden

The average Bird feeder fan in United States is 49.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Bird feeding, Birdwatching, Hobby Lobby, with strongest over-indexing on Bird feeding (45.74× the country average).

Demographically, the Bird feeder audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Individualism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bird feeder fan in United States is more female, around 49.5 years old, with strong Individualism tendencies and a notable affinity for Bird feeding.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bird feeder profile in United States.

Audience size
2.5M
in United States
Gender
60.1%♀
39.9% male
Age
49.5
average years
Country rank
#11972
Topic in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bird feeder fans

60.1% are female, 39.9% are male, average age 49.5.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Bird feeder audience in United States
MetricValue
Female60.1%
Male39.9%
Average age49.5
Estimated audience size2,484,554
Fig. 03

Age distribution

Ø 49.5
average years
Age distribution of the Bird feeder audience in United States
Age bracketShare%
16-197%
20-297%
30-3912%
40-4920%
50+54%
Fig. 04

Worldwide distribution

55.6%

of the worldwide Bird feeder audience comes from United States.

Worldwide audience distribution share by country for Bird feeder
CountryShare
United States55.6%
United Kingdom7.7%
Canada5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bird feeder audience in United States is strongest.

Fig. 05

Top regions by affinity

Bird feeder fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K1.74×
02Maine~10K1.42×
03New Hampshire~10K1.37×
04Arkansas~30K1.31×
05West Virginia~10K1.29×
06Wisconsin~50K1.26×
07North Carolina~90K1.23×
08Minnesota~40K1.21×
09Ohio~90K1.20×
10Indiana~50K1.20×
11Missouri~50K1.19×
12South Carolina~40K1.19×
13Iowa~20K1.18×
14Kentucky~40K1.16×
15Tennessee~60K1.15×
16Alabama~40K1.15×
17Kansas~20K1.15×
18Pennsylvania~100K1.14×
19Vermont~5K1.14×
20Oklahoma~30K1.13×
21Georgia~80K1.06×
22Mississippi~20K1.06×
23Nebraska~10K1.06×
24Virginia~60K1.04×
25Louisiana~30K1.04×
26Connecticut~30K1.02×
27Delaware~7K0.99×
28Texas~200K0.97×
29South Dakota~5K0.95×
30Florida~200K0.94×
31Illinois~80K0.94×
32New Jersey~60K0.93×
33Rhode Island~7K0.92×
34Massachusetts~40K0.91×
35Montana~6K0.90×
36Maryland~40K0.88×
37Oregon~20K0.86×
38Idaho~10K0.86×
39North Dakota~4K0.84×
40Washington~40K0.83×
41Colorado~30K0.83×
42Utah~20K0.80×
43New Mexico~10K0.80×
44Alaska~4K0.80×
45New York~100K0.78×
46California~200K0.70×
47Washington, District of Columbia~5K0.63×
48Arizona~30K0.60×
49Hawaii~6K0.58×
50Nevada~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Bird feeder, United States
0.53×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bird feeder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bird feeder audience
#·InterestCategoryAffinity×
01Bird feedingPets & Animals45.74×
02Military pressSports11.04×
03BirdwatchingPets & Animals7.64×
04Garden centreHome & Garden7.11×
05Non-alcoholic beverageFood & Beverages3.87×
06Robert RedfordMovies & TV3.64×
07Hardware storeHome & Garden3.41×
08Diane KeatonMovies & TV3.22×
09Microwave ovenHome & Garden3.15×
10Charitable organizationPolitics & Society3.00×
11Rail transportTravel & Leisure2.92×
12NostalgiaHome & Garden2.80×
13Hobby LobbyHome & Garden2.62×
14Veterinary medicineBusiness & Career2.50×
15Ace HardwareHome & Garden2.36×
16Nonprofit organizationPolitics & Society2.13×
17LivestockPets & Animals1.97×
18AldiShopping1.93×
19MSNNews1.83×
20NatureHome & Garden1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bird feeder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bird feeder audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.41×
DIY MentalityTHRILL2.24×
Community OrientationOPEN1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bird feeder audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.59×
Luxury OrientationPREMIUM0.63×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bird feeder have in United States?

Bird feeder has an estimated audience of 2,484,554 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Bird feeder fans?

60.1% of Bird feeder fans are female, 39.9% are male, with an average age of 49.5 years.

03

Which brands do Bird feeder fans like most?

Bird feeder fans show strongest brand affinity for Bird feeding (45.74×), Birdwatching (7.64×), and Hobby Lobby (2.62×) over the country average.

04

Where do Bird feeder fans live in United States?

Bird feeder fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bird feeder fans also like?

Beyond Bird feeder itself, the audience over-indexes on Birdwatching (7.64×), Hobby Lobby (2.62×), Garden centre (7.11×), and Hardware store (3.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bird feeder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bird feeder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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