Bird feeder Audience in United States

Bird feeder logo

Bird feeder has an estimated audience of 2,484,554 people in United States. 60.1% are female, 39.9% are male, average age 49.5. Top regions: Texas, California, Florida. Top brand affinities: MSN, Pet insurance, Bird feeding, Hobby Lobby, Staples (Canada).

The average Bird feeder fan in United States is 49.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include MSN, Pet insurance, Bird feeding, with strongest over-indexing on MSN (4.96× the country average). Demographically, the Bird feeder audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Bird feeder fans

Demographic split for Bird feeder audience in United States
MetricValue
Female60.1%
Male39.9%
Average age49.5
Estimated audience size2,484,554

Audience persona

The typical Bird feeder fan in United States is more female, around 49.5 years old, with strong Risk Appetite tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Bird feeder in United States
RegionReachAffinity
Texas217,8161.02×
California203,8810.75×
Florida165,6490.98×
Michigan135,0522.08×
New York115,1610.83×
North Carolina98,1801.31×
Pennsylvania94,3701.13×
Ohio91,9531.2×
Georgia87,0651.14×
Illinois81,8820.99×
Virginia66,7101.1×
New Jersey60,9410.96×
Tennessee58,3341.17×
Indiana57,0591.26×
Missouri46,9981.17×
Wisconsin46,7761.25×
South Carolina45,8241.23×
Massachusetts45,0780.92×
Minnesota44,6281.25×
Washington43,8370.88×
Alabama40,3661.16×
Maryland37,7690.88×
Kentucky36,6071.18×
Colorado34,0010.87×
Louisiana33,2981.04×
Arizona29,9490.59×
Oklahoma29,7891.08×
Arkansas26,7141.31×
Connecticut24,7240.99×
Oregon24,5680.86×
Iowa23,7591.16×
Mississippi21,3151.04×
Kansas21,2871.09×
Utah18,9250.85×
West Virginia14,4181.25×
New Hampshire12,6281.29×
Nebraska12,6101.01×
Nevada11,7160.49×
Idaho10,6230.85×
Maine10,1701.14×
New Mexico9,4160.76×
Rhode Island6,6240.84×
Delaware6,2280.91×
Montana5,8600.85×
South Dakota5,1010.89×
Hawaii4,6400.43×
Vermont4,2640.98×
Washington, District of Columbia4,2440.57×
North Dakota3,7020.73×
Alaska3,3990.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bird feeder audience
BrandAffinityCategory
MSN4.96×News
Pet insurance16.36×Pets & Animals
Bird feeding24.43×Pets & Animals
Hobby Lobby3.46×Home & Garden
Staples (Canada)4.62×Business & Career
Horoscope7.96×Health
Home inspection14.61×Home & Garden
Great Clips4.74×Beauty & Wellness
Katherine Heigl10.96×Movies & TV
Whole grain10.59×Food & Beverages
Day trading8.5×Business & Career
Cross-country skiing10.12×Sports
Boardwalk Empire15.67×Movies & TV
Indianapolis Motor Speedway8.89×Sports
Jane Goodall7.14×Pets & Animals
Aldi2.44×Shopping
Made in USA3.67×Business & Career
Planet Fitness2.41×Sports
Nature1.88×Home & Garden
Catherine O'Hara3.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bird feeder audience
TraitClusterScore
Risk AppetiteTHRILL2
DIY MentalityTHRILL1.89
IndividualismJOY1.6
Community OrientationOPEN1.57
TraditionCONSERVATISM1.38
CreativityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Bird feeder
CountryShare
United States55.6%
United Kingdom7.7%
Canada5.9%

See Bird feeder audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Bird feeder have in United States?

Bird feeder has an estimated audience of 2,484,554 people in United States, concentrated in Texas and California.

What is the gender split and age of Bird feeder fans?

60.1% of Bird feeder fans are female, 39.9% are male, with an average age of 49.5 years.

Which brands do Bird feeder fans like most?

Bird feeder fans show strongest brand affinity for MSN (4.96×), Pet insurance (16.36×), and Bird feeding (24.43×) over the country average.

Where do Bird feeder fans live in United States?

Bird feeder fans in United States are most concentrated in Texas (reach 217,816), California (reach 203,881), and Florida (reach 165,649). These three regions account for the largest share of the active audience.

What other brands do Bird feeder fans also like?

Beyond Bird feeder itself, the audience over-indexes on Pet insurance (16.36×), Bird feeding (24.43×), Hobby Lobby (3.46×), and Staples (Canada) (4.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bird feeder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.