Rascasse Audience Intelligence

London Eye Audience in United States

A data profile of the people who buy, follow and care about London Eye in United States — modelled from more than twelve digital signal sources. London Eye has an estimated audience of 2,690,189 people in United States.

#28among POI in United States#849among POI in United States#899in Travel & Leisure

The average London Eye fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Florida Lottery, Aaron Judge, Europa-Park, with strongest over-indexing on Florida Lottery (17.47× the country average).

Demographically, the London Eye audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical London Eye fan in United States is more female, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Florida Lottery.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the London Eye profile in United States.

Audience size
2.7M
in United States
Gender
62.0%♀
38.0% male
Age
40.5
average years
Country rank
#11241
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of London Eye fans

62.0% are female, 38.0% are male, average age 40.5.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for London Eye audience in United States
MetricValue
Female62.0%
Male38.0%
Average age40.5
Estimated audience size2,690,189
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the London Eye audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

15.7%

of the worldwide London Eye audience comes from United States.

Worldwide audience distribution share by country for London Eye
CountryShare
United Kingdom28.8%
United States15.7%
Taiwan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the London Eye audience in United States is strongest.

Fig. 05

Top regions by affinity

London Eye fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~90K2.99×
02Washington, District of Columbia~20K1.92×
03Massachusetts~90K1.62×
04New Jersey~100K1.41×
05New York~200K1.35×
06Connecticut~30K1.28×
07New Hampshire~10K1.28×
08Colorado~50K1.21×
09Virginia~80K1.20×
10Maine~10K1.19×
11Utah~30K1.15×
12California~300K1.14×
13Rhode Island~9K1.09×
14Pennsylvania~100K1.08×
15Florida~200K1.03×
16Vermont~5K1.03×
17Washington~50K1.01×
18Maryland~50K1.01×
19Texas~200K1.00×
20Illinois~90K1.00×
21Minnesota~40K1.00×
22Nevada~30K0.98×
23Delaware~7K0.98×
24North Carolina~80K0.93×
25Arizona~50K0.92×
26Georgia~70K0.90×
27Idaho~10K0.90×
28Wisconsin~40K0.89×
29Alaska~5K0.89×
30Tennessee~50K0.88×
31Kansas~20K0.88×
32North Dakota~5K0.88×
33Missouri~40K0.85×
34Nebraska~10K0.85×
35South Dakota~5K0.84×
36South Carolina~30K0.83×
37Ohio~70K0.82×
38Hawaii~9K0.82×
39Iowa~20K0.81×
40West Virginia~10K0.81×
41Montana~6K0.81×
42Oklahoma~20K0.79×
43Indiana~40K0.77×
44Kentucky~30K0.77×
45Arkansas~20K0.77×
46Michigan~50K0.73×
47Alabama~30K0.73×
48Louisiana~20K0.70×
49New Mexico~9K0.68×
50Mississippi~10K0.64×
Fig. 06

Affinity by region

Affinity by region — London Eye, United States
0.64×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the London Eye audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for London Eye audience
#·InterestCategoryAffinity×
01Europa-ParkTravel & Leisure86.27×
02Science Museum, LondonArts & Culture35.94×
03London ZooTravel & Leisure26.01×
04Aaron JudgeSports20.09×
05Florida LotteryGames17.47×
06Miami Hurricanes footballSports14.25×
07Polo Ralph LaurenFashion & Accessoires13.75×
08Outdoor recreationSports2.73×
09Arts and musicArts & Culture2.71×
10PetsPets & Animals2.65×
11SportsSports2.64×
12EntertainmentMovies & TV2.59×
13FoodFood & Beverages2.57×
14Consumer electronicsTechnology & Electronics2.55×
15Food and drinkFood & Beverages2.53×
16Live eventsMusic & Radio2.51×
17MoviesMovies & TV2.49×
18MusicBusiness & Career2.48×
19ReadingLiterature2.47×
20GamesGames2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the London Eye audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by London Eye audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.99×
Healthy LifestyleBALANCE1.87×
Career OrientationPOWER1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by London Eye audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.62×
Social Media UsageJOY0.73×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does London Eye have in United States?

London Eye has an estimated audience of 2,690,189 people in United States, concentrated in California and Texas.

02

What is the gender split and age of London Eye fans?

62.0% of London Eye fans are female, 38.0% are male, with an average age of 40.5 years.

03

Which brands do London Eye fans like most?

London Eye fans show strongest brand affinity for Florida Lottery (17.47×), Aaron Judge (20.09×), and Europa-Park (86.27×) over the country average.

04

Where do London Eye fans live in United States?

London Eye fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do London Eye fans also like?

Beyond London Eye itself, the audience over-indexes on Aaron Judge (20.09×), Europa-Park (86.27×), Polo Ralph Lauren (13.75×), and London Zoo (26.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for London Eye. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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