Rascasse Audience Intelligence

Bluegreen Vacations Target Market in United States

A data profile of the people who buy, follow and care about Bluegreen Vacations in United States — modelled from more than twelve digital signal sources. Bluegreen Vacations has an estimated audience of 383,349 people in United States.

#4407among Brand in United States#3497in Travel & Leisure

The average Bluegreen Vacations fan in United States is 38.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, North Carolina.

Top brand affinities include Marina Bay Sands, Travel Blogger, MileagePlus, with strongest over-indexing on Marina Bay Sands (405.71× the country average).

Demographically, the Bluegreen Vacations audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bluegreen Vacations fan in United States is more female, around 38.1 years old, with strong Travelling tendencies and a notable affinity for Marina Bay Sands.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bluegreen Vacations profile in United States.

Audience size
383K
in United States
Gender
55.7%♀
44.3% male
Age
38.1
average years
Country rank
#42578
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bluegreen Vacations

55.7% are female, 44.3% are male, average age 38.1.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Bluegreen Vacations audience in United States
MetricValue
Female55.7%
Male44.3%
Average age38.1
Estimated audience size383,349
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Bluegreen Vacations audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3924%
40-4922%
50+14%
Fig. 04

Worldwide distribution

93.1%

of the worldwide Bluegreen Vacations audience comes from United States.

Worldwide audience distribution share by country for Bluegreen Vacations
CountryShare
United States93.1%
Canada2.3%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bluegreen Vacations audience in United States is strongest.

Fig. 05

Top regions by affinity

Bluegreen Vacations customers by region in United States
#RegionReachAffinity×
01South Carolina~20K2.85×
02Missouri~10K2.23×
03West Virginia~4K2.22×
04Tennessee~20K2.16×
05Florida~50K2.03×
06North Carolina~20K1.82×
07Wisconsin~10K1.81×
08Arkansas~6K1.69×
09Kentucky~8K1.58×
10Alabama~9K1.55×
11Indiana~10K1.48×
12Oklahoma~6K1.43×
13Georgia~20K1.38×
14Mississippi~4K1.28×
15Michigan~10K1.23×
16Virginia~10K1.21×
17Iowa~4K1.21×
18Kansas~4K1.21×
19New Hampshire~2K1.19×
20Illinois~20K1.16×
21Louisiana~6K1.14×
22Nebraska~2K1.10×
23Nevada~4K0.99×
24Ohio~10K0.93×
25Delaware<1K0.85×
26Minnesota~5K0.82×
27Maryland~6K0.81×
28Colorado~5K0.77×
29Rhode Island<1K0.76×
30Arizona~6K0.72×
31Vermont<1K0.71×
32Alaska<1K0.69×
33North Dakota<1K0.68×
34Texas~20K0.66×
35South Dakota<1K0.65×
36Connecticut~3K0.64×
37Maine<1K0.63×
38Montana<1K0.63×
39Pennsylvania~8K0.61×
40New Mexico~1K0.61×
41Massachusetts~5K0.60×
42Washington, District of Columbia<1K0.60×
43Idaho~1K0.59×
44Hawaii<1K0.58×
45Utah~2K0.52×
46California~20K0.36×
47New Jersey~4K0.36×
48Oregon~2K0.36×
49New York~8K0.35×
50Washington~2K0.28×
Fig. 06

Affinity by region

Affinity by region — Bluegreen Vacations, United States
0.28×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bluegreen Vacations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bluegreen Vacations audience
#·InterestCategoryAffinity×
01Marina Bay SandsTravel & Leisure405.71×
02MileagePlusTravel & Leisure322.58×
03École nationale de l'aviation civileBusiness & Career191.00×
04Airliners.netCars & Mobility146.40×
05Cabin Crew JobsTopic133.22×
06Home and AwayMovies & TV117.85×
07Pilot AcademyGames115.50×
08Travel BloggerTravel & Leisure74.98×
09RCITravel & Leisure72.16×
10Flying clubTopic49.51×
11Cultural centerArts & Culture43.87×
12AirbusCars & Mobility38.09×
13AirlinerTravel & Leisure31.80×
14Frontier AirlinesTravel & Leisure22.33×
15Spirit AirlinesTravel & Leisure21.18×
16Hawaiian AirlinesTravel & Leisure19.43×
17Alaska AirlinesTravel & Leisure17.63×
18HonoluluTravel & Leisure14.97×
19JetBlueTravel & Leisure12.55×
20Travel AdventuresTravel & Leisure12.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bluegreen Vacations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bluegreen Vacations audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL13.31×
PatriotismCONSERVATISM2.63×
Quality AwarenessPREMIUM2.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bluegreen Vacations audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.59×
Family OrientationCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bluegreen Vacations's target market in United States?

Bluegreen Vacations's target market in United States covers an estimated 383,349 people, concentrated in Florida and Texas.

02

What is the gender split and age of Bluegreen Vacations customers?

55.7% of the Bluegreen Vacations audience are female, 44.3% are male, with an average age of 38.1 years.

03

Which brands do Bluegreen Vacations fans like most?

Bluegreen Vacations fans show strongest brand affinity for Marina Bay Sands (405.71×), Travel Blogger (74.98×), and MileagePlus (322.58×) over the country average.

04

Where do Bluegreen Vacations fans live in United States?

Bluegreen Vacations fans in United States are most concentrated in Florida (reach ~50K), Texas (reach ~20K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bluegreen Vacations fans also like?

Beyond Bluegreen Vacations itself, the audience over-indexes on Travel Blogger (74.98×), MileagePlus (322.58×), Home and Away (117.85×), and Pilot Academy (115.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Bluegreen Vacations audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluegreen Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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