Bluegreen Vacations Audience in United States

Bluegreen Vacations logo

Bluegreen Vacations has an estimated audience of 398,016 people in United States. 55.7% are female, 44.3% are male, average age 38.1. Top regions: Florida, North Carolina, Texas. Top brand affinities: Marina Bay Sands, Travel Blogger, MileagePlus, Home and Away, Pilot Academy.

The average Bluegreen Vacations fan in United States is 38.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Texas. Top brand affinities include Marina Bay Sands, Travel Blogger, MileagePlus, with strongest over-indexing on Marina Bay Sands (405.71× the country average). Demographically, the Bluegreen Vacations audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Bluegreen Vacations fans

Demographic split for Bluegreen Vacations audience in United States
MetricValue
Female55.7%
Male44.3%
Average age38.1
Estimated audience size398,016

Audience persona

The typical Bluegreen Vacations fan in United States is more female, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Marina Bay Sands.

Top regions in United States

Top regions ranked by reach for Bluegreen Vacations in United States
RegionReachAffinity
Florida60,0542.23×
North Carolina23,3721.95×
Texas23,1120.68×
Tennessee18,3532.3×
Georgia17,7551.45×
South Carolina17,0962.85×
California16,3480.37×
Illinois15,8341.19×
Missouri14,2482.22×
Virginia12,1261.25×
Michigan11,9541.15×
Ohio11,1770.91×
Wisconsin11,0671.85×
Indiana11,0221.52×
Alabama8,7671.58×
Pennsylvania8,5060.63×
New York7,7880.35×
Kentucky7,7491.55×
Louisiana6,2211.21×
Oklahoma5,9311.34×
Arizona5,8660.72×
Maryland5,5630.81×
Arkansas5,4021.65×
Massachusetts4,6670.6×
Colorado4,5820.73×
Minnesota4,4780.79×
Nevada4,2581.11×
West Virginia4,1292.23×
Mississippi4,0211.23×
Iowa3,7441.14×
Kansas3,6891.18×
New Jersey3,2180.32×
Connecticut2,4440.61×
Nebraska2,1731.09×
New Hampshire1,9121.22×
Utah1,5850.44×
Washington1,4050.18×
New Mexico9920.5×
Delaware9120.83×
Idaho8870.44×
Rhode Island8160.64×
Oregon7550.17×
Maine7250.51×
Hawaii7050.41×
Washington, District of Columbia5800.49×
Montana4040.37×
Vermont3460.5×
North Dakota3380.41×
Wyoming3100.53×
South Dakota3010.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bluegreen Vacations audience
BrandAffinityCategory
Marina Bay Sands405.71×Travel & Leisure
Travel Blogger74.98×Travel & Leisure
MileagePlus322.58×Travel & Leisure
Home and Away117.85×Movies & TV
Pilot Academy115.5×Games
Frontier Airlines22.33×Travel & Leisure
Spirit Airlines21.18×Travel & Leisure
Alaska Airlines17.63×Travel & Leisure
RCI72.16×Travel & Leisure
Travel Adventures12.14×Travel & Leisure
Airliners.net146.4×Cars & Mobility
JetBlue12.55×Travel & Leisure
École nationale de l'aviation civile191×Business & Career
Cabin Crew Jobs133.22×
Hawaiian Airlines19.43×Travel & Leisure
Cultural center43.87×Arts & Culture
Flying club49.51×
Airliner31.8×Travel & Leisure
Airbus38.09×Cars & Mobility
Honolulu14.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bluegreen Vacations audience
TraitClusterScore
PatriotismCONSERVATISM1.78
Family OrientationCONSERVATISM1.75
Price SensitivityPREMIUM1.53
Quality AwarenessPREMIUM1.51
Convenience OrientationPREMIUM1.51
TravellingTHRILL1.42

Worldwide distribution

Worldwide audience distribution share by country for Bluegreen Vacations
CountryShare
United States94.4%
Canada1.7%
United Kingdom1.1%

See Bluegreen Vacations audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Bluegreen Vacations have in United States?

Bluegreen Vacations has an estimated audience of 398,016 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Bluegreen Vacations fans?

55.7% of Bluegreen Vacations fans are female, 44.3% are male, with an average age of 38.1 years.

Which brands do Bluegreen Vacations fans like most?

Bluegreen Vacations fans show strongest brand affinity for Marina Bay Sands (405.71×), Travel Blogger (74.98×), and MileagePlus (322.58×) over the country average.

Where do Bluegreen Vacations fans live in United States?

Bluegreen Vacations fans in United States are most concentrated in Florida (reach 60,054), North Carolina (reach 23,372), and Texas (reach 23,112). These three regions account for the largest share of the active audience.

What other brands do Bluegreen Vacations fans also like?

Beyond Bluegreen Vacations itself, the audience over-indexes on Travel Blogger (74.98×), MileagePlus (322.58×), Home and Away (117.85×), and Pilot Academy (115.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluegreen Vacations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.