Airliner Audience in United States

Airliner has an estimated audience of 2,050,229 people in United States. 40.3% are female, 59.7% are male, average age 41.8. Top regions: California, Florida, Texas. Top brand affinities: Google Flights, Capital One, Google Maps, Helicopter, CarGurus.

The average Airliner fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Google Flights, Capital One, Google Maps, with strongest over-indexing on Google Flights (12.07× the country average). Demographically, the Airliner audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Airliner fans

Demographic split for Airliner audience in United States
MetricValue
Female40.3%
Male59.7%
Average age41.8
Estimated audience size2,050,229

Audience persona

The typical Airliner fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Google Flights.

Top regions in United States

Top regions ranked by reach for Airliner in United States
RegionReachAffinity
California191,1830.85×
Florida176,0381.27×
Texas161,7410.92×
New York69,6530.61×
Illinois65,1060.95×
Georgia63,1671×
Ohio63,1541×
Washington62,4941.52×
Arizona58,5591.4×
North Carolina56,3730.91×
Pennsylvania53,3890.77×
Michigan48,9420.91×
Colorado48,6251.5×
Virginia44,6280.89×
Missouri42,9811.3×
Indiana37,7531.01×
New Jersey36,7830.71×
Tennessee36,7430.89×
Maryland35,5341.01×
South Carolina33,0791.07×
Iowa32,7781.94×
Wisconsin30,3590.98×
Massachusetts28,0320.69×
Oklahoma27,9041.23×
Nevada27,4301.38×
Oregon25,1081.07×
Minnesota24,9150.85×
Kansas24,3281.51×
Alabama22,9860.8×
Kentucky22,9090.89×
Utah21,5071.17×
Louisiana19,2020.73×
Connecticut15,3830.75×
Hawaii14,3941.63×
Idaho14,3531.4×
Arkansas11,8070.7×
Nebraska10,5831.03×
New Mexico10,5561.03×
Mississippi9,4990.56×
Montana7,2201.27×
Maine6,9900.95×
New Hampshire6,4900.8×
Alaska6,1761.41×
West Virginia5,9080.62×
Rhode Island4,6720.72×
Delaware3,7580.66×
South Dakota3,7140.78×
Wyoming3,4711.14×
Washington, District of Columbia3,0940.5×
North Dakota2,8220.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Airliner audience
BrandAffinityCategory
Google Flights12.07×Travel & Leisure
Capital One8.15×Business & Career
Google Maps7.36×Internet & Social Media
Helicopter10.7×Cars & Mobility
CarGurus8.82×Cars & Mobility
Indeed.com6.03×Business & Career
Aaron Rodgers8.86×Sports
AccuWeather8.25×Home & Garden
MoneyGram19.32×Business & Career
Google News7.24×News
Bruce Willis8.65×Movies & TV
Enterprise Rent-A-Car7.19×Cars & Mobility
Boeing20.38×Cars & Mobility
Circle K7.19×Shopping
DeviantArt7.06×Internet & Social Media
Beetlejuice4.8×Movies & TV
Aerospace engineering12.9×Business & Career
Planet Fitness3.58×Sports
Vistaprint11.51×Business & Career
ICloud7.98×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Airliner audience
TraitClusterScore
PatriotismCONSERVATISM2.53
Quality AwarenessPREMIUM2.13
TravellingTHRILL1.92
Need for SecurityCONSERVATISM1.39
Career OrientationPOWER1.34
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Airliner
CountryShare
United States22.4%
India7.4%
Japan7.1%

See Airliner audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Airliner have in United States?

Airliner has an estimated audience of 2,050,229 people in United States, concentrated in California and Florida.

What is the gender split and age of Airliner fans?

40.3% of Airliner fans are female, 59.7% are male, with an average age of 41.8 years.

Which brands do Airliner fans like most?

Airliner fans show strongest brand affinity for Google Flights (12.07×), Capital One (8.15×), and Google Maps (7.36×) over the country average.

Where do Airliner fans live in United States?

Airliner fans in United States are most concentrated in California (reach 191,183), Florida (reach 176,038), and Texas (reach 161,741). These three regions account for the largest share of the active audience.

What other brands do Airliner fans also like?

Beyond Airliner itself, the audience over-indexes on Capital One (8.15×), Google Maps (7.36×), Helicopter (10.7×), and CarGurus (8.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Airliner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.