Airliner Audience in Germany
Airliner has an estimated audience of 251,310 people in Germany. 46.9% are female, 53.1% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Austrian Airlines, Nok Air, Flight simulator, Flightradar24, EVA Air.
The average Airliner fan in Germany is 40.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Austrian Airlines, Nok Air, Flight simulator, with strongest over-indexing on Austrian Airlines (81.94× the country average). Demographically, the Airliner audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Airliner fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 40.0 |
| Estimated audience size | 251,310 |
Audience persona
The typical Airliner fan in Germany is balanced, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Austrian Airlines.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 47,604 | 1.18× |
| Nordrhein-Westfalen | 40,653 | 0.74× |
| Baden-Württemberg | 30,201 | 0.88× |
| Hessen | 25,205 | 1.32× |
| Berlin | 20,999 | 1.87× |
| Niedersachsen | 15,805 | 0.65× |
| Brandenburg | 15,433 | 1.98× |
| Thüringen | 10,562 | 1.65× |
| Sachsen | 9,155 | 0.74× |
| Rheinland-Pfalz | 7,979 | 0.63× |
| Schleswig-Holstein | 7,171 | 0.79× |
| Hamburg | 6,473 | 1.14× |
| Saarland | 2,373 | 0.77× |
| Mecklenburg-Vorpommern | 2,187 | 0.46× |
| Bremen | 2,011 | 0.94× |
| Sachsen-Anhalt | 1,748 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Austrian Airlines | 81.94× | Travel & Leisure |
| Nok Air | 68.41× | Travel & Leisure |
| Flight simulator | 13.93× | Games |
| Flightradar24 | 13.04× | Travel & Leisure |
| EVA Air | 45.06× | Travel & Leisure |
| Thai Airways | 20× | Travel & Leisure |
| Maine Coon | 5.83× | Pets & Animals |
| Frontier Airlines | 43.16× | Travel & Leisure |
| Helicopter | 7.22× | Cars & Mobility |
| Tagesschau | 2.25× | Movies & TV |
| Hackers | 16.44× | Movies & TV |
| Air France | 8.28× | Travel & Leisure |
| Ryanair | 2.56× | Travel & Leisure |
| Google Flights | 4.05× | Travel & Leisure |
| Lufthansa | 2.66× | Travel & Leisure |
| Eurowings | 2.72× | Travel & Leisure |
| Delta Air Lines | 18.75× | Travel & Leisure |
| China Southern Airlines | 28.23× | Travel & Leisure |
| Singapore Airlines | 8.56× | Travel & Leisure |
| REWE | 1.84× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.11 |
| Travelling | THRILL | 2.03 |
| Risk Appetite | THRILL | 1.67 |
| Sports Activity | POWER | 1.56 |
| Convenience Orientation | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 7.4% |
| Japan | 7.1% |
See Airliner audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Airliner have in Germany?
Airliner has an estimated audience of 251,310 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Airliner fans?
46.9% of Airliner fans are female, 53.1% are male, with an average age of 40.0 years.
Which brands do Airliner fans like most?
Airliner fans show strongest brand affinity for Austrian Airlines (81.94×), Nok Air (68.41×), and Flight simulator (13.93×) over the country average.
Where do Airliner fans live in Germany?
Airliner fans in Germany are most concentrated in Bayern (reach 47,604), Nordrhein-Westfalen (reach 40,653), and Baden-Württemberg (reach 30,201). These three regions account for the largest share of the active audience.
What other brands do Airliner fans also like?
Beyond Airliner itself, the audience over-indexes on Nok Air (68.41×), Flight simulator (13.93×), Flightradar24 (13.04×), and EVA Air (45.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Airliner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.