Airliner Audience in Germany
Airliner has an estimated audience of 251,310 people in Germany. 46.9% are female, 53.1% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hostelworld, Pillow, Gudrun Sjödén, Cocktail, CAC 40.
The average Airliner fan in Germany is 40.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hostelworld, Pillow, Gudrun Sjödén, with strongest over-indexing on Hostelworld (13.93× the country average). Demographically, the Airliner audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Airliner fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 40.0 |
| Estimated audience size | 251,310 |
Audience persona
The typical Airliner fan in Germany is balanced, around 40.0 years old, with strong Quality Awareness tendencies and a notable affinity for Hostelworld.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 47,604 | 1.18× |
| Nordrhein-Westfalen | 40,653 | 0.74× |
| Baden-Württemberg | 30,201 | 0.88× |
| Hessen | 25,205 | 1.32× |
| Berlin | 20,999 | 1.87× |
| Niedersachsen | 15,805 | 0.65× |
| Brandenburg | 15,433 | 1.98× |
| Thüringen | 10,562 | 1.65× |
| Sachsen | 9,155 | 0.74× |
| Rheinland-Pfalz | 7,979 | 0.63× |
| Schleswig-Holstein | 7,171 | 0.79× |
| Hamburg | 6,473 | 1.14× |
| Saarland | 2,373 | 0.77× |
| Mecklenburg-Vorpommern | 2,187 | 0.46× |
| Bremen | 2,011 | 0.94× |
| Sachsen-Anhalt | 1,748 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hostelworld | 13.93× | Travel & Leisure |
| Pillow | 2.89× | Home & Garden |
| Gudrun Sjödén | 5.76× | Fashion & Accessoires |
| Cocktail | 1.87× | Food & Beverages |
| CAC 40 | 1.67× | Business & Career |
| Natural rubber | 2.56× | Cars & Mobility |
| VfL Wolfsburg | 1.68× | Sports |
| Urban Outfitters | 1.58× | Shopping |
| Handmade Gifts | 1.93× | Kids & Family |
| Hypertext | 2.59× | Technology & Electronics |
| Loincloth | 2.58× | Fashion & Accessoires |
| Corona (band) | 2.08× | Music & Radio |
| Nurse education | 2.02× | Kids & Family |
| Mothercare | 1.52× | Kids & Family |
| Cachorro | 2.74× | Pets & Animals |
| Saigon University | 81.94× | Business & Career |
| Hundertwasserhaus | 3.59× | Travel & Leisure |
| Google Analytics | 1.54× | Internet & Social Media |
| Gruene, New Braunfels, Texas | 8.82× | Travel & Leisure |
| Chalkidiki | 2.17× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.11 |
| Travelling | THRILL | 2.03 |
| Risk Appetite | THRILL | 1.67 |
| Sports Activity | POWER | 1.56 |
| Convenience Orientation | PREMIUM | 1.56 |
| Sustainability | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 7.4% |
| Japan | 7.1% |
See Airliner audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Airliner have in Germany?
Airliner has an estimated audience of 251,310 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Airliner fans?
46.9% of Airliner fans are female, 53.1% are male, with an average age of 40.0 years.
Which brands do Airliner fans like most?
Airliner fans show strongest brand affinity for Hostelworld (13.93×), Pillow (2.89×), and Gudrun Sjödén (5.76×) over the country average.
Where do Airliner fans live in Germany?
Airliner fans in Germany are most concentrated in Bayern (reach 47,604), Nordrhein-Westfalen (reach 40,653), and Baden-Württemberg (reach 30,201). These three regions account for the largest share of the active audience.
What other brands do Airliner fans also like?
Beyond Airliner itself, the audience over-indexes on Pillow (2.89×), Gudrun Sjödén (5.76×), Cocktail (1.87×), and CAC 40 (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Airliner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.