American Airlines Audience in Germany
American Airlines has an estimated audience of 588,042 people in Germany. 40.8% are female, 59.2% are male, average age 43.6. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Dallas (1978 TV series), Spirit Airlines, Mitchel Musso, Trenitalia, 7-Eleven.
The average American Airlines fan in Germany is 43.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Dallas (1978 TV series), Spirit Airlines, Mitchel Musso, with strongest over-indexing on Dallas (1978 TV series) (186.02× the country average). Demographically, the American Airlines audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of American Airlines fans
| Metric | Value |
|---|---|
| Female | 40.8% |
| Male | 59.2% |
| Average age | 43.6 |
| Estimated audience size | 588,042 |
Audience persona
The typical American Airlines fan in Germany is more male, around 43.6 years old, with strong Travelling tendencies and a notable affinity for Dallas (1978 TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 134,077 | 1.42× |
| Nordrhein-Westfalen | 116,198 | 0.9× |
| Hessen | 95,777 | 2.14× |
| Baden-Württemberg | 87,563 | 1.09× |
| Rheinland-Pfalz | 56,649 | 1.92× |
| Berlin | 43,706 | 1.66× |
| Niedersachsen | 40,349 | 0.71× |
| Schleswig-Holstein | 17,006 | 0.81× |
| Hamburg | 15,714 | 1.18× |
| Sachsen | 15,019 | 0.52× |
| Brandenburg | 13,904 | 0.76× |
| Thüringen | 7,836 | 0.52× |
| Sachsen-Anhalt | 7,022 | 0.46× |
| Mecklenburg-Vorpommern | 5,423 | 0.48× |
| Saarland | 5,391 | 0.75× |
| Bremen | 3,388 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dallas (1978 TV series) | 186.02× | Movies & TV |
| Spirit Airlines | 234.67× | Travel & Leisure |
| Mitchel Musso | 174.1× | Movies & TV |
| Trenitalia | 68.31× | Cars & Mobility |
| 7-Eleven | 64.33× | Shopping |
| Gulfstream Aerospace | 175.27× | Cars & Mobility |
| University of Texas at Austin | 91.22× | Business & Career |
| Arlington, Texas | 156.93× | Travel & Leisure |
| Sunexpress | 14.28× | Travel & Leisure |
| Aviation News | 209.23× | Travel & Leisure |
| AT&T Stadium | 180.09× | Sports |
| University of North Texas | 87.88× | Business & Career |
| University of Oklahoma | 155.56× | Business & Career |
| Texas Christian University | 143.37× | Business & Career |
| Malaysia Airlines | 44.8× | Travel & Leisure |
| Josh Henderson | 160.13× | Movies & TV |
| Ali Khamenei | 18.47× | Politics & Society |
| FlightAware | 34.01× | Travel & Leisure |
| Kimberly-Clark | 115.69× | Beauty & Wellness |
| Stevie Ray Vaughan | 74.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.31 |
| Indulgence | JOY | 1.83 |
| Early Adopter Mentality | POWER | 1.72 |
| Risk Appetite | THRILL | 1.71 |
| Luxury Orientation | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 74.2% |
| Brazil | 2.0% |
| United Kingdom | 1.9% |
See American Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does American Airlines have in Germany?
American Airlines has an estimated audience of 588,042 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of American Airlines fans?
40.8% of American Airlines fans are female, 59.2% are male, with an average age of 43.6 years.
Which brands do American Airlines fans like most?
American Airlines fans show strongest brand affinity for Dallas (1978 TV series) (186.02×), Spirit Airlines (234.67×), and Mitchel Musso (174.1×) over the country average.
Where do American Airlines fans live in Germany?
American Airlines fans in Germany are most concentrated in Bayern (reach 134,077), Nordrhein-Westfalen (reach 116,198), and Hessen (reach 95,777). These three regions account for the largest share of the active audience.
What other brands do American Airlines fans also like?
Beyond American Airlines itself, the audience over-indexes on Spirit Airlines (234.67×), Mitchel Musso (174.1×), Trenitalia (68.31×), and 7-Eleven (64.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.