Sustainable tourism Audience in Germany
Sustainable tourism has an estimated audience of 1,083,148 people in Germany. 54.8% are female, 45.2% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen.
The average Sustainable tourism fan in Germany is 44.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Demographically, the Sustainable tourism audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Sustainable tourism fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 44.8 |
| Estimated audience size | 1,083,148 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 264,994 | 1.12× |
| Bayern | 147,507 | 0.85× |
| Niedersachsen | 120,667 | 1.15× |
| Baden-Württemberg | 87,924 | 0.59× |
| Berlin | 72,342 | 1.49× |
| Hessen | 66,936 | 0.81× |
| Brandenburg | 62,037 | 1.85× |
| Rheinland-Pfalz | 53,162 | 0.98× |
| Thüringen | 32,075 | 1.16× |
| Sachsen | 30,489 | 0.57× |
| Schleswig-Holstein | 24,835 | 0.64× |
| Mecklenburg-Vorpommern | 23,695 | 1.15× |
| Hamburg | 19,747 | 0.81× |
| Sachsen-Anhalt | 18,522 | 0.66× |
| Saarland | 18,035 | 1.36× |
| Bremen | 7,585 | 0.82× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.51 |
| Sustainability | BALANCE | 3.35 |
| Indulgence | JOY | 2.19 |
| Travelling | THRILL | 1.76 |
| Design Affinity | PREMIUM | 1.61 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 19.0% |
| Italy | 14.8% |
| United States | 11.9% |
See Sustainable tourism audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sustainable tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.