Rascasse Audience Intelligence

Sustainable tourism Audience in Germany

A data profile of the people who buy, follow and care about Sustainable tourism in Germany — modelled from more than twelve digital signal sources. Sustainable tourism has an estimated audience of 1,083,148 people in Germany.

#179among Field of study in Germany#2983among Topic in Germany#546in Business & Career

The average Sustainable tourism fan in Germany is 44.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable tourism profile in Germany.

Audience size
1.1M
in Germany
Gender
54.8%♀
45.2% male
Age
44.8
average years
Country rank
#6078
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable tourism fans

54.8% are female, 45.2% are male, average age 44.8.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Sustainable tourism audience in Germany
MetricValue
Female54.8%
Male45.2%
Average age44.8
Estimated audience size1,083,148
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Sustainable tourism audience in Germany
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Sustainable tourism audience comes from Germany.

Worldwide audience distribution share by country for Sustainable tourism
CountryShare
Spain19.0%
Italy14.8%
United States11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable tourism audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sustainable tourism fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~50K1.57×
02Berlin~60K1.27×
03Saarland~20K1.19×
04Bremen~10K1.12×
05Thüringen~30K1.10×
06Mecklenburg-Vorpommern~20K1.07×
07Niedersachsen~100K1.05×
08Rheinland-Pfalz~60K1.04×
09Nordrhein-Westfalen~200K0.99×
10Hamburg~20K0.96×
11Sachsen-Anhalt~30K0.91×
12Schleswig-Holstein~30K0.86×
13Bayern~100K0.84×
14Hessen~70K0.82×
15Sachsen~40K0.76×
16Baden-Württemberg~100K0.65×
Fig. 06

Affinity by region

Affinity by region — Sustainable tourism, Germany
0.65×1.00×1.57×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Sustainable tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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