Sustainable tourism Audience in United States
Sustainable tourism has an estimated audience of 1,872,471 people in United States. 48.5% are female, 51.5% are male, average age 43.2. Top regions: Florida, California, New York.
The average Sustainable tourism fan in United States is 43.2 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Demographically, the Sustainable tourism audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Sustainable tourism fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 43.2 |
| Estimated audience size | 1,872,471 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 165,095 | 1.3× |
| California | 129,369 | 0.63× |
| New York | 84,301 | 0.81× |
| Texas | 67,875 | 0.42× |
| Virginia | 37,330 | 0.82× |
| North Carolina | 37,070 | 0.66× |
| Massachusetts | 31,740 | 0.86× |
| Illinois | 31,681 | 0.51× |
| Oregon | 30,982 | 1.44× |
| Pennsylvania | 28,678 | 0.45× |
| Georgia | 28,079 | 0.49× |
| Hawaii | 24,915 | 3.1× |
| Rhode Island | 24,344 | 4.08× |
| Michigan | 22,720 | 0.46× |
| Colorado | 22,314 | 0.76× |
| Washington | 21,803 | 0.58× |
| Arizona | 21,764 | 0.57× |
| South Carolina | 20,831 | 0.74× |
| Ohio | 20,809 | 0.36× |
| Maryland | 20,702 | 0.64× |
| New Jersey | 19,437 | 0.41× |
| Indiana | 18,846 | 0.55× |
| Missouri | 16,848 | 0.56× |
| Kentucky | 16,251 | 0.69× |
| Alabama | 15,731 | 0.6× |
| Tennessee | 13,488 | 0.36× |
| Louisiana | 12,675 | 0.52× |
| Wisconsin | 12,629 | 0.45× |
| Mississippi | 11,404 | 0.74× |
| Arkansas | 10,975 | 0.71× |
| Minnesota | 10,690 | 0.4× |
| Maine | 10,605 | 1.58× |
| Utah | 10,471 | 0.62× |
| West Virginia | 10,199 | 1.17× |
| Nevada | 10,043 | 0.55× |
| Oklahoma | 9,908 | 0.48× |
| Kansas | 9,421 | 0.64× |
| Alaska | 9,395 | 2.35× |
| Montana | 8,872 | 1.71× |
| Connecticut | 8,849 | 0.47× |
| Idaho | 8,694 | 0.93× |
| Iowa | 8,255 | 0.54× |
| South Dakota | 8,084 | 1.87× |
| Washington, District of Columbia | 8,072 | 1.43× |
| North Dakota | 7,871 | 2.05× |
| New Hampshire | 7,757 | 1.05× |
| Wyoming | 7,616 | 2.74× |
| Nebraska | 7,596 | 0.81× |
| New Mexico | 7,556 | 0.8× |
| Vermont | 7,367 | 2.24× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.08 |
| Sustainability | BALANCE | 2.9 |
| LGBTQ+ Identity | OPEN | 2.84 |
| Travelling | THRILL | 2.34 |
| Quality Awareness | PREMIUM | 1.96 |
| Pet Ownership | JOY | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 19.0% |
| Italy | 14.8% |
| United States | 11.9% |
See Sustainable tourism audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sustainable tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.