Rascasse Audience Intelligence

Sustainable tourism Audience in United States

A data profile of the people who buy, follow and care about Sustainable tourism in United States — modelled from more than twelve digital signal sources. Sustainable tourism has an estimated audience of 1,872,471 people in United States.

#293among Field of study in United States#6554among Topic in United States#1115in Business & Career

The average Sustainable tourism fan in United States is 43.2 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable tourism profile in United States.

Audience size
1.9M
in United States
Gender
48.5%♀
51.5% male
Age
43.2
average years
Country rank
#15010
Topic in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable tourism fans

48.5% are female, 51.5% are male, average age 43.2.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Sustainable tourism audience in United States
MetricValue
Female48.5%
Male51.5%
Average age43.2
Estimated audience size1,872,471
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Sustainable tourism audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3918%
40-4922%
50+31%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Sustainable tourism audience comes from United States.

Worldwide audience distribution share by country for Sustainable tourism
CountryShare
Spain19.0%
Italy14.8%
United States11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable tourism audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable tourism fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~10K1.92×
02Hawaii~10K1.65×
03Florida~200K1.63×
04Mississippi~20K1.56×
05Alaska~5K1.30×
06Vermont~4K1.27×
07South Dakota~5K1.15×
08North Dakota~4K1.15×
09Montana~6K1.14×
10Maine~7K1.11×
11Washington, District of Columbia~6K1.10×
12Oregon~20K1.09×
13Delaware~6K1.09×
14West Virginia~9K1.03×
15New Hampshire~8K1.03×
16New Mexico~9K0.99×
17Idaho~9K0.99×
18Nebraska~9K0.97×
19Kentucky~20K0.94×
20Arkansas~10K0.94×
21Kansas~10K0.93×
22Iowa~10K0.92×
23North Carolina~50K0.91×
24Utah~20K0.91×
25Massachusetts~30K0.90×
26South Carolina~30K0.90×
27Louisiana~20K0.90×
28Oklahoma~20K0.90×
29Alabama~20K0.89×
30Connecticut~20K0.89×
31Nevada~20K0.89×
32Colorado~30K0.87×
33Virginia~40K0.86×
34Indiana~30K0.86×
35Missouri~30K0.86×
36Maryland~30K0.85×
37Wisconsin~20K0.85×
38Minnesota~20K0.85×
39Arizona~30K0.84×
40Tennessee~30K0.84×
41Washington~30K0.82×
42New York~80K0.79×
43Michigan~40K0.79×
44Illinois~50K0.77×
45Ohio~40K0.77×
46New Jersey~40K0.77×
47Georgia~40K0.76×
48Pennsylvania~50K0.74×
49California~100K0.66×
50Texas~100K0.62×
Fig. 06

Affinity by region

Affinity by region — Sustainable tourism, United States
0.62×1.00×1.92×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable tourism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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