Rascasse Audience Intelligence

7-Eleven Target Market in Germany

A data profile of the people who buy, follow and care about 7-Eleven in Germany — modelled from more than twelve digital signal sources. 7-Eleven has an estimated audience of 380,593 people in Germany.

#1861among Brand in Germany#356in Shopping

The average 7-Eleven fan in Germany is 31.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Central Thailand, khaosod, Thai Airways, with strongest over-indexing on Central Thailand (54.26× the country average).

Demographically, the 7-Eleven audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 7-Eleven fan in Germany is balanced, around 31.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Central Thailand.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 7-Eleven profile in Germany.

Audience size
381K
in Germany
Gender
49.1%♀
50.9% male
Age
31.5
average years
Country rank
#14583
Brand in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 7-Eleven

49.1% are female, 50.9% are male, average age 31.5.

Fig. 02

Gender split

49.1%
Female
50.9%
Male
Demographic split for 7-Eleven audience in Germany
MetricValue
Female49.1%
Male50.9%
Average age31.5
Estimated audience size380,593
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the 7-Eleven audience in Germany
Age bracketShare%
16-1943%
20-2919%
30-3916%
40-4914%
50+8%
Fig. 04

Worldwide distribution

0.4%

of the worldwide 7-Eleven audience comes from Germany.

Worldwide audience distribution share by country for 7-Eleven
CountryShare
United States35.5%
Japan15.3%
China9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 7-Eleven audience in Germany is strongest.

Fig. 05

Top regions by affinity

7-Eleven customers by region in Germany
#RegionReachAffinity×
01Berlin~20K1.44×
02Hessen~40K1.34×
03Hamburg~10K1.22×
04Bayern~70K1.17×
05Baden-Württemberg~60K1.14×
06Rheinland-Pfalz~20K1.06×
07Nordrhein-Westfalen~80K1.05×
08Bremen~3K1.04×
09Schleswig-Holstein~10K0.98×
10Saarland~4K0.90×
11Niedersachsen~30K0.89×
12Brandenburg~10K0.88×
13Sachsen~10K0.81×
14Sachsen-Anhalt~7K0.76×
15Thüringen~7K0.72×
16Mecklenburg-Vorpommern~5K0.70×
Fig. 06

Affinity by region

Affinity by region — 7-Eleven, Germany
0.70×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 7-Eleven audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 7-Eleven audience
#·InterestCategoryAffinity×
01khaosodNews92.73×
02Thai bahtPolitics & Society60.00×
03Central ThailandTravel & Leisure54.26×
04Gulf of ThailandTravel & Leisure40.85×
05PattayaTravel & Leisure28.39×
06FreckleBeauty & Wellness22.06×
07Thai AirwaysTravel & Leisure20.05×
08Thai languagePolitics & Society19.87×
09Paste (food)Food & Beverages19.28×
10Chonburi ProvinceTravel & Leisure18.53×
11Chiang MaiTravel & Leisure15.87×
12Phuket ProvinceTravel & Leisure15.35×
13Cash on deliveryBusiness & Career12.30×
14LaosTravel & Leisure12.14×
15Convenience storeFood & Beverages11.31×
16BangkokTravel & Leisure9.82×
17SunscreenBeauty & Wellness9.40×
18UniqloShopping2.52×
19RossmannShopping1.99×
20McDonald'sFood & Beverages1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 7-Eleven audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 7-Eleven audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.41×
ExtroversionTHRILL1.53×
Community OrientationOPEN1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 7-Eleven audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.80×
DIY MentalityTHRILL0.87×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 7-Eleven's target market in Germany?

7-Eleven's target market in Germany covers an estimated 380,593 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 7-Eleven customers?

49.1% of the 7-Eleven audience are female, 50.9% are male, with an average age of 31.5 years.

03

Which brands do 7-Eleven fans like most?

7-Eleven fans show strongest brand affinity for Central Thailand (54.26×), khaosod (92.73×), and Thai Airways (20.05×) over the country average.

04

Where do 7-Eleven fans live in Germany?

7-Eleven fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do 7-Eleven fans also like?

Beyond 7-Eleven itself, the audience over-indexes on khaosod (92.73×), Thai Airways (20.05×), Pattaya (28.39×), and Thai language (19.87×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See 7-Eleven audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 7-Eleven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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