7-Eleven Audience in Germany
7-Eleven has an estimated audience of 365,549 people in Germany. 49.1% are female, 50.9% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Central Thailand, Thai Airways, khaosod, Pattaya, Thai language.
The average 7-Eleven fan in Germany is 31.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Central Thailand, Thai Airways, khaosod, with strongest over-indexing on Central Thailand (54.26× the country average). Demographically, the 7-Eleven audience skews balanced with an average age of 31.5, and over-indexes on personality traits such as Travelling, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of 7-Eleven fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 31.5 |
| Estimated audience size | 365,549 |
Audience persona
The typical 7-Eleven fan in Germany is balanced, around 31.5 years old, with strong Travelling tendencies and a notable affinity for Central Thailand.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,227 | 1.08× |
| Bayern | 71,362 | 1.21× |
| Baden-Württemberg | 58,546 | 1.17× |
| Hessen | 37,582 | 1.35× |
| Niedersachsen | 32,003 | 0.9× |
| Berlin | 24,421 | 1.49× |
| Rheinland-Pfalz | 19,059 | 1.04× |
| Sachsen | 14,378 | 0.8× |
| Schleswig-Holstein | 13,381 | 1.02× |
| Hamburg | 10,280 | 1.24× |
| Brandenburg | 9,937 | 0.88× |
| Sachsen-Anhalt | 6,566 | 0.69× |
| Thüringen | 6,048 | 0.65× |
| Mecklenburg-Vorpommern | 4,429 | 0.63× |
| Saarland | 4,007 | 0.89× |
| Bremen | 2,927 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Central Thailand | 54.26× | Travel & Leisure |
| Thai Airways | 20.05× | Travel & Leisure |
| khaosod | 92.73× | News |
| Pattaya | 28.39× | Travel & Leisure |
| Thai language | 19.87× | Politics & Society |
| Thai baht | 60× | Politics & Society |
| Gulf of Thailand | 40.85× | Travel & Leisure |
| Bangkok | 9.82× | Travel & Leisure |
| Sunscreen | 9.4× | Beauty & Wellness |
| Phuket Province | 15.35× | Travel & Leisure |
| Chiang Mai | 15.87× | Travel & Leisure |
| Convenience store | 11.31× | Food & Beverages |
| Rossmann | 1.99× | Shopping |
| Cash on delivery | 12.3× | Business & Career |
| Chonburi Province | 18.53× | Travel & Leisure |
| Laos | 12.14× | Travel & Leisure |
| Uniqlo | 2.52× | Shopping |
| Paste (food) | 19.28× | Food & Beverages |
| Freckle | 22.06× | Beauty & Wellness |
| Isan | 19.42× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.82 |
| Convenience Orientation | PREMIUM | 2.52 |
| Luxury Orientation | PREMIUM | 1.66 |
| Sports Activity | POWER | 1.48 |
| Quality Awareness | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.2% |
| Japan | 15.7% |
| China | 10.0% |
See 7-Eleven audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does 7-Eleven have in Germany?
7-Eleven has an estimated audience of 365,549 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 7-Eleven fans?
49.1% of 7-Eleven fans are female, 50.9% are male, with an average age of 31.5 years.
Which brands do 7-Eleven fans like most?
7-Eleven fans show strongest brand affinity for Central Thailand (54.26×), Thai Airways (20.05×), and khaosod (92.73×) over the country average.
Where do 7-Eleven fans live in Germany?
7-Eleven fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,227), Bayern (reach 71,362), and Baden-Württemberg (reach 58,546). These three regions account for the largest share of the active audience.
What other brands do 7-Eleven fans also like?
Beyond 7-Eleven itself, the audience over-indexes on Thai Airways (20.05×), khaosod (92.73×), Pattaya (28.39×), and Thai language (19.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 7-Eleven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.