Bangkok Audience in Germany
Bangkok has an estimated audience of 1,526,353 people in Germany. 59.3% are female, 40.7% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Thai Airways, Nok Air, Central Thailand, American Airlines, Political campaign.
The average Bangkok fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Thai Airways, Nok Air, Central Thailand, with strongest over-indexing on Thai Airways (22.92× the country average). Demographically, the Bangkok audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Quality Awareness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Bangkok fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 36.8 |
| Estimated audience size | 1,526,353 |
Audience persona
The typical Bangkok fan in Germany is more female, around 36.8 years old, with strong Quality Awareness tendencies and a notable affinity for Thai Airways.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 366,729 | 1.1× |
| Bayern | 308,228 | 1.26× |
| Baden-Württemberg | 260,455 | 1.25× |
| Hessen | 157,783 | 1.36× |
| Niedersachsen | 135,087 | 0.91× |
| Berlin | 94,432 | 1.38× |
| Rheinland-Pfalz | 78,059 | 1.02× |
| Sachsen | 69,339 | 0.93× |
| Schleswig-Holstein | 47,023 | 0.86× |
| Hamburg | 42,056 | 1.22× |
| Brandenburg | 38,556 | 0.81× |
| Thüringen | 31,248 | 0.8× |
| Sachsen-Anhalt | 27,909 | 0.71× |
| Mecklenburg-Vorpommern | 18,543 | 0.64× |
| Saarland | 14,879 | 0.79× |
| Bremen | 12,606 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thai Airways | 22.92× | Travel & Leisure |
| Nok Air | 44.7× | Travel & Leisure |
| Central Thailand | 23.18× | Travel & Leisure |
| American Airlines | 15.76× | Travel & Leisure |
| Political campaign | 11.94× | Politics & Society |
| Bookmaker | 30.09× | Games |
| Chonburi Province | 28.45× | Travel & Leisure |
| Flight training | 7.5× | Business & Career |
| Country | 4.2× | Travel & Leisure |
| Bangkok Airways | 18.78× | Travel & Leisure |
| Thai language | 10.48× | Politics & Society |
| Thailand | 4.62× | Travel & Leisure |
| Malaysia Airlines | 11.31× | Travel & Leisure |
| Pattaya | 12.26× | Travel & Leisure |
| Gulf of Thailand | 21.47× | Travel & Leisure |
| Massage table | 7.1× | Health |
| Chiang Mai | 10.11× | Travel & Leisure |
| Southeast Asia | 3.79× | Travel & Leisure |
| Korean Air | 15.64× | Travel & Leisure |
| Hua Hin District | 14.66× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.67 |
| Sports Activity | POWER | 1.64 |
| Travelling | THRILL | 1.56 |
| Design Affinity | PREMIUM | 1.54 |
| Spirituality | BALANCE | 1.44 |
| Early Adopter Mentality | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.0% |
| Thailand | 10.5% |
| Japan | 7.0% |
See Bangkok audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Bangkok have in Germany?
Bangkok has an estimated audience of 1,526,353 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bangkok fans?
59.3% of Bangkok fans are female, 40.7% are male, with an average age of 36.8 years.
Which brands do Bangkok fans like most?
Bangkok fans show strongest brand affinity for Thai Airways (22.92×), Nok Air (44.7×), and Central Thailand (23.18×) over the country average.
Where do Bangkok fans live in Germany?
Bangkok fans in Germany are most concentrated in Nordrhein-Westfalen (reach 366,729), Bayern (reach 308,228), and Baden-Württemberg (reach 260,455). These three regions account for the largest share of the active audience.
What other brands do Bangkok fans also like?
Beyond Bangkok itself, the audience over-indexes on Nok Air (44.7×), Central Thailand (23.18×), American Airlines (15.76×), and Political campaign (11.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bangkok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.