Thai language Audience in Germany
Thai language has an estimated audience of 589,674 people in Germany. 55.7% are female, 44.3% are male, average age 42.8. Top brand affinities: Hindi, Edin Džeko, Bangkok, Satire, D&R.
Top brand affinities include Hindi, Edin Džeko, Bangkok, with strongest over-indexing on Hindi (55.89× the country average). Demographically, the Thai language audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Tradition.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Thai language fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 42.8 |
| Estimated audience size | 589,674 |
Audience persona
The typical Thai language fan in Germany is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Hindi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hindi | 55.89× | Politics & Society |
| Edin Džeko | 48.46× | Sports |
| Bangkok | 17.58× | Travel & Leisure |
| Satire | 7.98× | Literature |
| D&R | 15.92× | Technology & Electronics |
| Mavi Jeans | 19.15× | Fashion & Accessoires |
| Greece | 6.09× | Travel & Leisure |
| 7-Eleven | 21.86× | Shopping |
| Korean drama | 10.13× | Movies & TV |
| Thai pop music | 48.03× | Music & Radio |
| Ebru Gündeş | 81.66× | Music & Radio |
| Maine Coon | 5.85× | Pets & Animals |
| German television comedy | 6.99× | Movies & TV |
| Tagesschau | 2.35× | Movies & TV |
| Allgäu | 7.07× | Travel & Leisure |
| Country rap | 6.93× | Music & Radio |
| Lebanon | 8.41× | Travel & Leisure |
| STAR TV | 39.41× | Movies & TV |
| Self care | 3.9× | Health |
| Maghreb | 13.32× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.57 |
| Tradition | CONSERVATISM | 1.54 |
| Sports Activity | POWER | 1.53 |
| Convenience Orientation | PREMIUM | 1.44 |
| Pet Ownership | JOY | 1.4 |
| Design Affinity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 18.4% |
| United States | 7.3% |
| China | 6.5% |
See Thai language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thai language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.