Thai language Audience in Germany
Thai language has an estimated audience of 589,674 people in Germany. 55.7% are female, 44.3% are male, average age 42.8. Top brand affinities: Progressive rock, Stradivarius, Natural rubber, Optical Society, Isha Yoga.
Top brand affinities include Progressive rock, Stradivarius, Natural rubber, with strongest over-indexing on Progressive rock (2.38× the country average). Demographically, the Thai language audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Tradition.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Thai language fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 42.8 |
| Estimated audience size | 589,674 |
Audience persona
The typical Thai language fan in Germany is more female, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.38× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Natural rubber | 2.4× | Cars & Mobility |
| Optical Society | 12.15× | Politics & Society |
| Isha Yoga | 9× | Sports |
| Škoda Kodiaq | 1.85× | Cars & Mobility |
| India Hicks | 19.7× | Fashion & Accessoires |
| Esra Erol | 4.43× | Movies & TV |
| Volvo V60 | 3.64× | Cars & Mobility |
| Buying a House | 4.5× | Home & Garden |
| Gudrun Sjödén | 2.26× | Fashion & Accessoires |
| Jaguar F-Pace | 4.62× | Cars & Mobility |
| The Hurlingham Club | 12.77× | Travel & Leisure |
| Edu Guedes | 34.82× | Food & Beverages |
| Pantsuit | 4.41× | Fashion & Accessoires |
| Cachorros | 6.1× | Pets & Animals |
| Jeep Wagoneer | 8.41× | Cars & Mobility |
| Home Delivery | 1.7× | Food & Beverages |
| Anton Corbijn | 6.7× | Arts & Culture |
| Women's empowerment | 2.05× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.57 |
| Tradition | CONSERVATISM | 1.54 |
| Sports Activity | POWER | 1.53 |
| Convenience Orientation | PREMIUM | 1.44 |
| Pet Ownership | JOY | 1.4 |
| Design Affinity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 18.4% |
| United States | 7.3% |
| China | 6.5% |
See Thai language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thai language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.