Rascasse Audience Intelligence

Thai language Audience in Germany

A data profile of the people who buy, follow and care about Thai language in Germany — modelled from more than twelve digital signal sources. Thai language has an estimated audience of 589,674 people in Germany.

#37among Language in Germany#4271among Topic in Germany#482in Politics & Society

The average Thai language fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hindi, Edin Džeko, Family, with strongest over-indexing on Hindi (29.15× the country average).

Demographically, the Thai language audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thai language fan in Germany is more female, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Hindi.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thai language profile in Germany.

Audience size
590K
in Germany
Gender
55.7%♀
44.3% male
Age
42.8
average years
Country rank
#10250
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thai language fans

55.7% are female, 44.3% are male, average age 42.8.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Thai language audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age42.8
Estimated audience size589,674
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Thai language audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3922%
40-4928%
50+24%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Thai language audience comes from Germany.

Worldwide audience distribution share by country for Thai language
CountryShare
Thailand18.4%
United States7.3%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thai language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thai language fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.31×
02Hessen~50K1.20×
03Hamburg~20K1.17×
04Bremen~6K1.11×
05Mecklenburg-Vorpommern~10K1.04×
06Schleswig-Holstein~20K1.02×
07Saarland~7K1.01×
08Rheinland-Pfalz~30K0.99×
09Bayern~90K0.98×
10Thüringen~10K0.98×
11Sachsen-Anhalt~10K0.95×
12Brandenburg~20K0.94×
13Baden-Württemberg~70K0.92×
14Sachsen~30K0.92×
15Niedersachsen~50K0.86×
16Nordrhein-Westfalen~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Thai language, Germany
0.85×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thai language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thai language audience
#·InterestCategoryAffinity×
01GlutaHealth56.85×
02Ebru GündeşMusic & Radio41.92×
03Edin DžekoSports33.97×
04HindiPolitics & Society29.15×
05Villarreal CFSports20.00×
06Ahmet KayaMusic & Radio20.00×
077-ElevenShopping19.87×
08Kemal SunalMovies & TV18.90×
09D&RTechnology & Electronics11.43×
10BangkokTravel & Leisure10.48×
11MonarchyPolitics & Society10.00×
12Korean dramaMovies & TV8.78×
13MalaysiaTravel & Leisure8.57×
14SunscreenBeauty & Wellness7.70×
15ThailandTravel & Leisure7.36×
16NatureHome & Garden3.84×
17FamilyKids & Family3.48×
18VacationsTravel & Leisure3.44×
19EmailTechnology & Electronics3.30×
20GermanyTravel & Leisure2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thai language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thai language audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.92×
Quality AwarenessPREMIUM1.91×
SpiritualityBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thai language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Luxury OrientationPREMIUM0.74×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thai language have in Germany?

Thai language has an estimated audience of 589,674 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Thai language fans?

55.7% of Thai language fans are female, 44.3% are male, with an average age of 42.8 years.

03

Which brands do Thai language fans like most?

Thai language fans show strongest brand affinity for Hindi (29.15×), Edin Džeko (33.97×), and Family (3.48×) over the country average.

04

Where do Thai language fans live in Germany?

Thai language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Thai language fans also like?

Beyond Thai language itself, the audience over-indexes on Edin Džeko (33.97×), Family (3.48×), Nature (3.84×), and Bangkok (10.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Thai language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thai language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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