Thai language Audience in United States
Thai language has an estimated audience of 2,804,172 people in United States. 61.3% are female, 38.7% are male, average age 40.3. Top brand affinities: Group buying, 7-Eleven, Bangkok, Honda City, Monarchy.
Top brand affinities include Group buying, 7-Eleven, Bangkok, with strongest over-indexing on Group buying (75.94× the country average). Demographically, the Thai language audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Thai language fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 40.3 |
| Estimated audience size | 2,804,172 |
Audience persona
The typical Thai language fan in United States is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Group buying.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Group buying | 75.94× | Shopping |
| 7-Eleven | 18.13× | Shopping |
| Bangkok | 36.29× | Travel & Leisure |
| Honda City | 45.27× | Cars & Mobility |
| Monarchy | 13.19× | Politics & Society |
| MSN | 4.46× | News |
| Cambodia | 17.77× | Travel & Leisure |
| North Korea | 11.59× | Travel & Leisure |
| Trench coat | 34.14× | Fashion & Accessoires |
| Anime and manga fandom | 5.09× | Literature |
| Google Flights | 4.54× | Travel & Leisure |
| Staples (Canada) | 4.15× | Business & Career |
| Thailand | 6.96× | Travel & Leisure |
| Web server | 6.73× | Technology & Electronics |
| Malaysia | 8.72× | Travel & Leisure |
| Pattaya | 23.62× | Travel & Leisure |
| Eva Mendes | 10.19× | Movies & TV |
| Manga | 3.77× | Literature |
| Confucianism | 25.12× | Politics & Society |
| Great Clips | 3.88× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.7 |
| Mindfulness | BALANCE | 1.62 |
| Spirituality | BALANCE | 1.55 |
| Tradition | CONSERVATISM | 1.48 |
| Extroversion | THRILL | 1.45 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 18.4% |
| United States | 7.3% |
| China | 6.5% |
See Thai language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Thai language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.