Thai language Audience in United States
Thai language has an estimated audience of 2,804,172 people in United States. 61.3% are female, 38.7% are male, average age 40.3. Top brand affinities: Nationality, Product design, Israel, UK garage, Grey Eagle, Minnesota.
Top brand affinities include Nationality, Product design, Israel, with strongest over-indexing on Nationality (10.08× the country average). Demographically, the Thai language audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Thai language fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 40.3 |
| Estimated audience size | 2,804,172 |
Audience persona
The typical Thai language fan in United States is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Nationality.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 10.08× | Politics & Society |
| Product design | 3.29× | Business & Career |
| Israel | 2.77× | Travel & Leisure |
| UK garage | 6.72× | Music & Radio |
| Grey Eagle, Minnesota | 54.55× | Travel & Leisure |
| Jeep Wagoneer | 6.12× | Cars & Mobility |
| Exelon | 17.77× | Home & Garden |
| Curcuma | 18.82× | Food & Beverages |
| Electrolyte | 4.42× | Health |
| Minnesota | 1.64× | Travel & Leisure |
| Hebe | 5.5× | Home & Garden |
| Natural rubber | 1.66× | Cars & Mobility |
| Eddie Lacy | 11.43× | Sports |
| Pro-Ject | 2.95× | Music & Radio |
| EShakti | 7.39× | Shopping |
| Stamp collecting | 3.28× | Home & Garden |
| Staycation | 2.17× | Home & Garden |
| Nebraska Cornhuskers football | 2.35× | Sports |
| Isometric exercise | 5.38× | Sports |
| Definitive Technology | 25.12× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.7 |
| Mindfulness | BALANCE | 1.62 |
| Spirituality | BALANCE | 1.55 |
| Tradition | CONSERVATISM | 1.48 |
| Extroversion | THRILL | 1.45 |
| Travelling | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 18.4% |
| United States | 7.3% |
| China | 6.5% |
See Thai language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Thai language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.