Rascasse Audience Intelligence

Thai language Audience in United States

A data profile of the people who buy, follow and care about Thai language in United States — modelled from more than twelve digital signal sources. Thai language has an estimated audience of 2,804,172 people in United States.

#29among Language in United States#5297among Topic in United States#711in Politics & Society

The average Thai language fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 7-Eleven, Group buying, Bangkok, with strongest over-indexing on 7-Eleven (18.03× the country average).

Demographically, the Thai language audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thai language fan in United States is more female, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for 7-Eleven.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thai language profile in United States.

Audience size
2.8M
in United States
Gender
61.3%♀
38.7% male
Age
40.3
average years
Country rank
#10872
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thai language fans

61.3% are female, 38.7% are male, average age 40.3.

Fig. 02

Gender split

61.3%
Female
38.7%
Male
Demographic split for Thai language audience in United States
MetricValue
Female61.3%
Male38.7%
Average age40.3
Estimated audience size2,804,172
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Thai language audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3919%
40-4922%
50+23%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Thai language audience comes from United States.

Worldwide audience distribution share by country for Thai language
CountryShare
Thailand18.4%
United States7.3%
China6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thai language audience in United States is strongest.

Fig. 05

Top regions by affinity

Thai language fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.31×
02Hawaii~20K1.31×
03Washington~70K1.30×
04California~400K1.23×
05Texas~300K1.21×
06Alaska~7K1.21×
07Oregon~40K1.20×
08Virginia~80K1.14×
09Georgia~90K1.09×
10North Carolina~90K1.08×
11Massachusetts~60K1.08×
12Nevada~30K1.07×
13Indiana~50K1.05×
14Arizona~60K1.03×
15Maryland~50K1.03×
16Minnesota~40K1.03×
17Oklahoma~30K1.03×
18New York~200K1.00×
19Colorado~40K1.00×
20Kansas~20K1.00×
21Nebraska~10K1.00×
22Arkansas~20K0.98×
23Idaho~10K0.98×
24South Carolina~40K0.97×
25Wisconsin~40K0.97×
26Kentucky~30K0.97×
27Washington, District of Columbia~8K0.97×
28South Dakota~6K0.97×
29Vermont~5K0.97×
30Pennsylvania~90K0.96×
31Maine~10K0.96×
32Missouri~40K0.95×
33Louisiana~30K0.95×
34Connecticut~30K0.95×
35Iowa~20K0.95×
36North Dakota~6K0.95×
37Florida~200K0.94×
38Montana~7K0.94×
39Illinois~90K0.93×
40Michigan~70K0.93×
41Delaware~7K0.93×
42New Hampshire~10K0.92×
43Rhode Island~8K0.92×
44New Jersey~60K0.91×
45New Mexico~10K0.90×
46Alabama~30K0.89×
47West Virginia~10K0.89×
48Mississippi~20K0.88×
49Ohio~80K0.87×
50Tennessee~50K0.87×
Fig. 06

Affinity by region

Affinity by region — Thai language, United States
0.87×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thai language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thai language audience
#·InterestCategoryAffinity×
01Group buyingShopping42.09×
02Honda CityCars & Mobility34.10×
03BangkokTravel & Leisure32.90×
04ConfucianismPolitics & Society25.93×
05CasemiroSports20.00×
067-ElevenShopping18.03×
07PattayaTravel & Leisure17.49×
08Dakar RallySports17.09×
09Mazda6Cars & Mobility16.22×
10MonarchyPolitics & Society12.00×
11CambodiaTravel & Leisure11.90×
12Web serverTechnology & Electronics11.45×
13MalaysiaTravel & Leisure9.93×
14Boy bandMusic & Radio7.87×
15ThailandTravel & Leisure4.31×
16Anime and manga fandomLiterature3.95×
17DiaryKids & Family3.17×
18MangaLiterature2.97×
19RadioTechnology & Electronics2.29×
20ComicsLiterature2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thai language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thai language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Price SensitivityPREMIUM2.01×
SpiritualityBALANCE1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thai language audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Pet OwnershipJOY0.82×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thai language have in United States?

Thai language has an estimated audience of 2,804,172 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thai language fans?

61.3% of Thai language fans are female, 38.7% are male, with an average age of 40.3 years.

03

Which brands do Thai language fans like most?

Thai language fans show strongest brand affinity for 7-Eleven (18.03×), Group buying (42.09×), and Bangkok (32.9×) over the country average.

04

Where do Thai language fans live in United States?

Thai language fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Thai language fans also like?

Beyond Thai language itself, the audience over-indexes on Group buying (42.09×), Bangkok (32.9×), Web server (11.45×), and Monarchy (12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Thai language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thai language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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