Thailand Audience in United States

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Thailand has an estimated audience of 12,288,429 people in United States. 50.3% are female, 49.7% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Bangkok, Oklahoma City Thunder, Spotify, Electronic music, Ko Samui.

The average Thailand fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bangkok, Oklahoma City Thunder, Spotify, with strongest over-indexing on Bangkok (11× the country average). Demographically, the Thailand audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Thailand fans

Demographic split for Thailand audience in United States
MetricValue
Female50.3%
Male49.7%
Average age37.0
Estimated audience size12,288,429

Audience persona

The typical Thailand fan in United States is balanced, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Bangkok.

Top regions in United States

Top regions ranked by reach for Thailand in United States
RegionReachAffinity
California1,814,1841.34×
Texas1,280,3151.21×
Florida1,139,8351.37×
New York840,1191.22×
Illinois433,3231.06×
Pennsylvania390,5260.94×
Georgia387,7601.02×
North Carolina370,0711×
Ohio349,7500.92×
New Jersey327,3221.05×
Virginia323,7551.08×
Michigan316,2990.98×
Washington312,7371.27×
Massachusetts263,0171.09×
Arizona243,3190.97×
Tennessee236,8130.96×
Maryland231,6751.1×
Colorado208,3261.08×
Indiana206,1220.92×
Minnesota194,8211.11×
Wisconsin180,5410.98×
Oklahoma180,3741.32×
South Carolina178,5060.97×
Louisiana169,5181.07×
Missouri166,6500.84×
Oregon159,5101.13×
Nevada138,7191.17×
Utah137,4761.25×
Alabama128,2970.75×
Kentucky126,9230.82×
Connecticut121,7370.99×
Mississippi89,9650.89×
Arkansas89,1460.88×
Kansas87,5980.9×
Iowa86,9180.86×
Hawaii76,3531.45×
Idaho59,6160.97×
Nebraska57,8500.94×
New Mexico49,0650.8×
Washington, District of Columbia48,2021.31×
New Hampshire41,1900.85×
West Virginia36,0500.63×
Maine32,8900.75×
Rhode Island31,9550.82×
Montana29,6710.87×
Alaska28,6201.09×
Delaware28,3730.84×
South Dakota22,1980.78×
North Dakota21,2070.84×
Vermont17,5030.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thailand audience
BrandAffinityCategory
Bangkok11×Travel & Leisure
Oklahoma City Thunder3.35×Sports
Spotify1.78×Internet & Social Media
Electronic music1.87×Music & Radio
Ko Samui12.52×Travel & Leisure
Starbucks1.97×Food & Beverages
1080i2.39×Technology & Electronics
NBA1.59×Sports
Meme1.8×Internet & Social Media
Phuket Province12.36×Travel & Leisure
Heavy metal music1.7×Music & Radio
Flower1.76×Home & Garden
Zachary Levi10.02×Movies & TV
Jazz music1.69×Music & Radio
Tea1.84×Food & Beverages
Pizza Hut1.87×Food & Beverages
Cake1.95×Food & Beverages
Veganism1.77×Food & Beverages
Classical music1.69×Music & Radio
Anime movies1.87×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thailand audience
TraitClusterScore
Risk AppetiteTHRILL2.53
Luxury OrientationPREMIUM2.14
PatriotismCONSERVATISM1.43
TravellingTHRILL1.42
Early Adopter MentalityPOWER1.24
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Thailand
CountryShare
China15.2%
United States8.7%
Thailand6.0%

See Thailand audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Thailand have in United States?

Thailand has an estimated audience of 12,288,429 people in United States, concentrated in California and Texas.

What is the gender split and age of Thailand fans?

50.3% of Thailand fans are female, 49.7% are male, with an average age of 37.0 years.

Which brands do Thailand fans like most?

Thailand fans show strongest brand affinity for Bangkok (11×), Oklahoma City Thunder (3.35×), and Spotify (1.78×) over the country average.

Where do Thailand fans live in United States?

Thailand fans in United States are most concentrated in California (reach 1,814,184), Texas (reach 1,280,315), and Florida (reach 1,139,835). These three regions account for the largest share of the active audience.

What other brands do Thailand fans also like?

Beyond Thailand itself, the audience over-indexes on Oklahoma City Thunder (3.35×), Spotify (1.78×), Electronic music (1.87×), and Ko Samui (12.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.