Rascasse Audience Intelligence

Thailand Audience in United States

A data profile of the people who buy, follow and care about Thailand in United States — modelled from more than twelve digital signal sources. Thailand has an estimated audience of 12,288,429 people in United States.

#30among Country in United States#167among POI in United States#255in Travel & Leisure

The average Thailand fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bangkok, Spotify, Oklahoma City Thunder, with strongest over-indexing on Bangkok (11× the country average).

Demographically, the Thailand audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thailand fan in United States is balanced, around 37.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bangkok.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thailand profile in United States.

Audience size
12.3M
in United States
Gender
50.3%♀
49.7% male
Age
37.0
average years
Country rank
#2902
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thailand fans

50.3% are female, 49.7% are male, average age 37.0.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Thailand audience in United States
MetricValue
Female50.3%
Male49.7%
Average age37.0
Estimated audience size12,288,429
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Thailand audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3917%
40-4917%
50+18%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Thailand audience comes from United States.

Worldwide audience distribution share by country for Thailand
CountryShare
China15.2%
United States8.7%
Thailand6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thailand audience in United States is strongest.

Fig. 05

Top regions by affinity

Thailand fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~80K1.44×
02Utah~200K1.41×
03California~1.5M1.22×
04Washington, District of Columbia~40K1.21×
05Washington~300K1.20×
06Florida~1M1.19×
07Alaska~30K1.19×
08Oklahoma~200K1.15×
09Texas~1M1.14×
10New York~800K1.12×
11Nevada~100K1.12×
12Minnesota~200K1.11×
13Georgia~400K1.10×
14Oregon~200K1.10×
15Louisiana~200K1.07×
16Virginia~300K1.06×
17Maryland~200K1.05×
18Illinois~400K1.04×
19Massachusetts~200K1.03×
20Colorado~200K1.02×
21North Carolina~400K1.01×
22South Carolina~200K1.01×
23Arizona~300K1.00×
24Wisconsin~200K1.00×
25New Jersey~300K0.99×
26Idaho~60K0.98×
27Nebraska~60K0.98×
28Connecticut~100K0.97×
29Michigan~300K0.94×
30Mississippi~100K0.94×
31Pennsylvania~400K0.93×
32Indiana~200K0.93×
33Arkansas~90K0.93×
34Kansas~90K0.93×
35Montana~30K0.92×
36Tennessee~200K0.91×
37Missouri~200K0.91×
38Delaware~30K0.91×
39North Dakota~20K0.91×
40Ohio~300K0.89×
41Iowa~90K0.89×
42Kentucky~100K0.87×
43New Hampshire~40K0.87×
44South Dakota~20K0.87×
45New Mexico~50K0.86×
46Rhode Island~30K0.86×
47Vermont~20K0.85×
48Alabama~100K0.84×
49Maine~40K0.80×
50West Virginia~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Thailand, United States
0.68×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thailand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thailand audience
#·InterestCategoryAffinity×
01Ko SamuiTravel & Leisure12.52×
02Phuket ProvinceTravel & Leisure12.36×
03BangkokTravel & Leisure11.00×
04Zachary LeviMovies & TV10.02×
05Oklahoma City ThunderSports3.35×
061080iTechnology & Electronics2.39×
077-ElevenShopping2.20×
08StarbucksFood & Beverages1.97×
09CakeFood & Beverages1.95×
10Electronic musicMusic & Radio1.87×
11Pizza HutFood & Beverages1.87×
12TeaFood & Beverages1.84×
13MemeInternet & Social Media1.80×
14SpotifyInternet & Social Media1.78×
15VeganismFood & Beverages1.77×
16FlowerHome & Garden1.76×
17Heavy metal musicMusic & Radio1.70×
18Jazz musicMusic & Radio1.69×
19Classical musicMusic & Radio1.69×
20NBASports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thailand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thailand audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.92×
TravellingTHRILL1.55×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thailand audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.80×
Family OrientationCONSERVATISM0.93×
Community OrientationOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thailand have in United States?

Thailand has an estimated audience of 12,288,429 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thailand fans?

50.3% of Thailand fans are female, 49.7% are male, with an average age of 37.0 years.

03

Which brands do Thailand fans like most?

Thailand fans show strongest brand affinity for Bangkok (11×), Spotify (1.78×), and Oklahoma City Thunder (3.35×) over the country average.

04

Where do Thailand fans live in United States?

Thailand fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Thailand fans also like?

Beyond Thailand itself, the audience over-indexes on Spotify (1.78×), Oklahoma City Thunder (3.35×), Electronic music (1.87×), and Ko Samui (12.52×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Thailand audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thailand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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