Rascasse Audience Intelligence

Laos Audience in Germany

A data profile of the people who buy, follow and care about Laos in Germany — modelled from more than twelve digital signal sources. Laos has an estimated audience of 279,871 people in Germany.

#153among Country in Germany#1747among POI in Germany#1483in Travel & Leisure

The average Laos fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FPT Group, VietJet Air, Hanoi, with strongest over-indexing on FPT Group (257.73× the country average).

Demographically, the Laos audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Laos fan in Germany is more female, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for FPT Group.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laos profile in Germany.

Audience size
280K
in Germany
Gender
62.2%♀
37.8% male
Age
38.3
average years
Country rank
#18248
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laos fans

62.2% are female, 37.8% are male, average age 38.3.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Laos audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age38.3
Estimated audience size279,871
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Laos audience in Germany
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4922%
50+19%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Laos audience comes from Germany.

Worldwide audience distribution share by country for Laos
CountryShare
Vietnam21.6%
Thailand12.5%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Laos fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.27×
02Berlin~20K1.25×
03Bayern~50K1.21×
04Baden-Württemberg~50K1.20×
05Hamburg~7K1.15×
06Nordrhein-Westfalen~70K1.12×
07Bremen~2K1.01×
08Rheinland-Pfalz~10K0.99×
09Schleswig-Holstein~10K0.96×
10Niedersachsen~30K0.93×
11Sachsen~10K0.93×
12Saarland~3K0.89×
13Thüringen~6K0.83×
14Brandenburg~7K0.82×
15Sachsen-Anhalt~6K0.76×
16Mecklenburg-Vorpommern~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Laos, Germany
0.74×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laos audience
#·InterestCategoryAffinity×
01FPT GroupTechnology & Electronics257.73×
02VietJet AirTravel & Leisure139.95×
03Johor Darul Ta'zim F.C.Sports93.97×
04GesaffelsteinMusic & Radio58.96×
05ConfucianismPolitics & Society50.51×
06HanoiTravel & Leisure39.53×
07Jenny SlateMovies & TV32.05×
08CambodiaTravel & Leisure27.63×
09Mila KunisMovies & TV20.00×
10Kristen BellMovies & TV20.00×
11Jonah HillMovies & TV20.00×
12Zooey DeschanelMovies & TV20.00×
13Astro (Malaysian satellite television)Movies & TV18.98×
14MalaysiaTravel & Leisure17.43×
15MongoliaTravel & Leisure14.47×
16Google EarthInternet & Social Media14.32×
17BuddhismHealth14.22×
18SingaporeTravel & Leisure11.21×
19Matt DamonMovies & TV10.80×
20Czech RepublicTravel & Leisure9.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laos audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE4.24×
Convenience OrientationPREMIUM1.75×
Quality AwarenessPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laos audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
DIY MentalityTHRILL0.78×
Risk AppetiteTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laos have in Germany?

Laos has an estimated audience of 279,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Laos fans?

62.2% of Laos fans are female, 37.8% are male, with an average age of 38.3 years.

03

Which brands do Laos fans like most?

Laos fans show strongest brand affinity for FPT Group (257.73×), VietJet Air (139.95×), and Hanoi (39.53×) over the country average.

04

Where do Laos fans live in Germany?

Laos fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Laos fans also like?

Beyond Laos itself, the audience over-indexes on VietJet Air (139.95×), Hanoi (39.53×), Mila Kunis (20×), and Malaysia (17.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Laos audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Laos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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