Laos Audience in Germany
Laos has an estimated audience of 279,871 people in Germany. 62.2% are female, 37.8% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gudrun Sjödén, Pantsuit, Binnur Kaya, Exelon, Ich + Ich.
The average Laos fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gudrun Sjödén, Pantsuit, Binnur Kaya, with strongest over-indexing on Gudrun Sjödén (7.97× the country average). Demographically, the Laos audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Laos fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 38.3 |
| Estimated audience size | 279,871 |
Audience persona
The typical Laos fan in Germany is more female, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Gudrun Sjödén.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,296 | 1.13× |
| Bayern | 55,122 | 1.23× |
| Baden-Württemberg | 47,141 | 1.23× |
| Hessen | 28,037 | 1.31× |
| Niedersachsen | 24,581 | 0.9× |
| Berlin | 16,670 | 1.33× |
| Rheinland-Pfalz | 13,778 | 0.98× |
| Sachsen | 12,338 | 0.9× |
| Schleswig-Holstein | 9,646 | 0.96× |
| Hamburg | 7,580 | 1.2× |
| Brandenburg | 6,978 | 0.8× |
| Thüringen | 5,665 | 0.79× |
| Sachsen-Anhalt | 5,094 | 0.7× |
| Mecklenburg-Vorpommern | 3,619 | 0.68× |
| Saarland | 2,925 | 0.85× |
| Bremen | 2,367 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 7.97× | Fashion & Accessoires |
| Pantsuit | 13.7× | Fashion & Accessoires |
| Binnur Kaya | 31.89× | Movies & TV |
| Exelon | 29.3× | Home & Garden |
| Ich + Ich | 17.96× | Music & Radio |
| Urban horticulture | 1.91× | Home & Garden |
| Pillow | 1.55× | Home & Garden |
| Esra Erol | 5.02× | Movies & TV |
| Definitive Technology | 42.01× | Technology & Electronics |
| Cachorros | 8.04× | Pets & Animals |
| Euphonium | 9.16× | Music & Radio |
| Corona (band) | 2.07× | Music & Radio |
| Mothercare | 1.56× | Kids & Family |
| Este, Veneto | 1.96× | Travel & Leisure |
| Information sensitivity | 3.7× | Technology & Electronics |
| Hückelhoven | 5.55× | Travel & Leisure |
| Mount Takao | 15.99× | Travel & Leisure |
| Húsavík | 10.54× | Travel & Leisure |
| Molly Hatchet | 7.88× | Music & Radio |
| Buying a House | 3.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 2.01 |
| Travelling | THRILL | 1.51 |
| Tradition | CONSERVATISM | 1.37 |
| Sports Activity | POWER | 1.29 |
| Indulgence | JOY | 1.25 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 21.6% |
| Thailand | 12.5% |
| United States | 7.7% |
See Laos audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Laos have in Germany?
Laos has an estimated audience of 279,871 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Laos fans?
62.2% of Laos fans are female, 37.8% are male, with an average age of 38.3 years.
Which brands do Laos fans like most?
Laos fans show strongest brand affinity for Gudrun Sjödén (7.97×), Pantsuit (13.7×), and Binnur Kaya (31.89×) over the country average.
Where do Laos fans live in Germany?
Laos fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,296), Bayern (reach 55,122), and Baden-Württemberg (reach 47,141). These three regions account for the largest share of the active audience.
What other brands do Laos fans also like?
Beyond Laos itself, the audience over-indexes on Pantsuit (13.7×), Binnur Kaya (31.89×), Exelon (29.3×), and Ich + Ich (17.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Laos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.