Rascasse Audience Intelligence

Laos Audience in United States

A data profile of the people who buy, follow and care about Laos in United States — modelled from more than twelve digital signal sources. Laos has an estimated audience of 1,979,335 people in United States.

#118among Country in United States#1123among POI in United States#1120in Travel & Leisure

The average Laos fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include North Korea, Mongolia, Czech Republic, with strongest over-indexing on North Korea (25.85× the country average).

Demographically, the Laos audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Laos fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for North Korea.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laos profile in United States.

Audience size
2M
in United States
Gender
51.6%♀
48.4% male
Age
39.7
average years
Country rank
#14353
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laos fans

51.6% are female, 48.4% are male, average age 39.7.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Laos audience in United States
MetricValue
Female51.6%
Male48.4%
Average age39.7
Estimated audience size1,979,335
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Laos audience in United States
Age bracketShare%
16-1924%
20-2917%
30-3914%
40-4915%
50+29%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Laos audience comes from United States.

Worldwide audience distribution share by country for Laos
CountryShare
Vietnam21.6%
Thailand12.5%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laos audience in United States is strongest.

Fig. 05

Top regions by affinity

Laos fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.90×
02Minnesota~40K1.57×
03Hawaii~10K1.50×
04Alaska~6K1.44×
05Washington~50K1.35×
06California~300K1.28×
07Massachusetts~50K1.19×
08Rhode Island~7K1.19×
09Virginia~60K1.16×
10Kansas~20K1.16×
11Wisconsin~30K1.12×
12Oregon~30K1.12×
13Connecticut~20K1.12×
14New York~100K1.06×
15North Carolina~60K1.05×
16Maryland~40K1.05×
17Utah~20K1.04×
18Texas~200K1.02×
19Georgia~60K1.02×
20Nevada~20K1.02×
21Iowa~20K1.02×
22Arkansas~20K0.99×
23Illinois~60K0.98×
24Colorado~30K0.97×
25New Hampshire~8K0.97×
26Florida~100K0.96×
27Oklahoma~20K0.95×
28New Jersey~50K0.94×
29Vermont~3K0.94×
30Tennessee~40K0.93×
31Nebraska~9K0.93×
32Idaho~9K0.91×
33Maine~6K0.91×
34South Dakota~4K0.90×
35Pennsylvania~60K0.88×
36Arizona~30K0.86×
37Michigan~40K0.84×
38Missouri~30K0.83×
39North Dakota~3K0.83×
40South Carolina~20K0.82×
41Louisiana~20K0.82×
42Montana~5K0.82×
43Delaware~4K0.82×
44Ohio~50K0.81×
45Indiana~30K0.77×
46New Mexico~7K0.75×
47Alabama~20K0.72×
48Kentucky~20K0.71×
49West Virginia~6K0.69×
50Mississippi~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Laos, United States
0.67×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laos audience
#·InterestCategoryAffinity×
01Coppa ItaliaSports74.41×
02Czech RepublicTravel & Leisure27.03×
03North KoreaTravel & Leisure25.85×
04CambodiaTravel & Leisure23.74×
05Chloe SevignyMovies & TV21.36×
06Bob RossMovies & TV20.00×
07Vietnam AirlinesTravel & Leisure20.00×
08TofuFood & Beverages19.40×
09MongoliaTravel & Leisure17.89×
10Da NangTravel & Leisure17.00×
11Turkish AirlinesTravel & Leisure16.66×
12Zero Dark ThirtyMovies & TV15.92×
13South AfricaTravel & Leisure10.86×
14BangkokTravel & Leisure8.98×
15VietnamTravel & Leisure8.83×
16MalaysiaTravel & Leisure8.20×
17United NationsPolitics & Society7.27×
18ThailandTravel & Leisure7.15×
19BuddhismHealth7.13×
20PakistanTravel & Leisure5.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laos audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.71×
SpiritualityBALANCE2.36×
Risk AppetiteTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laos audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
SustainabilityBALANCE0.68×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laos have in United States?

Laos has an estimated audience of 1,979,335 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Laos fans?

51.6% of Laos fans are female, 48.4% are male, with an average age of 39.7 years.

03

Which brands do Laos fans like most?

Laos fans show strongest brand affinity for North Korea (25.85×), Mongolia (17.89×), and Czech Republic (27.03×) over the country average.

04

Where do Laos fans live in United States?

Laos fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Laos fans also like?

Beyond Laos itself, the audience over-indexes on Mongolia (17.89×), Czech Republic (27.03×), Cambodia (23.74×), and Bob Ross (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Laos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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