Laos Audience in United States
Laos has an estimated audience of 1,979,335 people in United States. 51.6% are female, 48.4% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Exelon, Hebe, Emperor Entertainment Group, Hibachi.
The average Laos fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Exelon, Hebe, with strongest over-indexing on Urban Outfitters (3.26× the country average). Demographically, the Laos audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Laos fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 39.7 |
| Estimated audience size | 1,979,335 |
Audience persona
The typical Laos fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 301,382 | 1.38× |
| Texas | 178,501 | 1.05× |
| Florida | 137,478 | 1.03× |
| New York | 126,792 | 1.15× |
| Illinois | 67,316 | 1.02× |
| Georgia | 64,673 | 1.06× |
| North Carolina | 62,962 | 1.06× |
| Washington | 58,048 | 1.46× |
| Pennsylvania | 57,651 | 0.87× |
| Virginia | 57,167 | 1.19× |
| Ohio | 50,562 | 0.83× |
| New Jersey | 49,117 | 0.98× |
| Massachusetts | 49,048 | 1.26× |
| Michigan | 43,796 | 0.85× |
| Minnesota | 42,758 | 1.51× |
| Tennessee | 38,457 | 0.97× |
| Maryland | 37,096 | 1.09× |
| Arizona | 35,452 | 0.88× |
| Wisconsin | 32,886 | 1.1× |
| Colorado | 31,161 | 1× |
| Indiana | 28,370 | 0.78× |
| Oregon | 27,112 | 1.19× |
| Missouri | 26,309 | 0.82× |
| South Carolina | 23,486 | 0.79× |
| Connecticut | 22,637 | 1.14× |
| Oklahoma | 20,578 | 0.94× |
| Nevada | 20,510 | 1.07× |
| Louisiana | 19,375 | 0.76× |
| Alabama | 18,993 | 0.69× |
| Utah | 18,763 | 1.06× |
| Kansas | 17,499 | 1.12× |
| Kentucky | 17,192 | 0.69× |
| Iowa | 16,612 | 1.02× |
| Arkansas | 16,085 | 0.99× |
| Hawaii | 13,595 | 1.6× |
| Washington, District of Columbia | 12,965 | 2.18× |
| Mississippi | 9,930 | 0.61× |
| Idaho | 8,788 | 0.89× |
| Nebraska | 8,660 | 0.87× |
| Rhode Island | 7,548 | 1.2× |
| New Mexico | 7,150 | 0.72× |
| New Hampshire | 7,077 | 0.91× |
| Maine | 6,035 | 0.85× |
| Alaska | 5,666 | 1.34× |
| West Virginia | 5,301 | 0.58× |
| Delaware | 4,200 | 0.77× |
| Montana | 4,120 | 0.75× |
| South Dakota | 3,495 | 0.76× |
| Vermont | 3,128 | 0.9× |
| North Dakota | 2,821 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 3.26× | Shopping |
| Exelon | 30.56× | Home & Garden |
| Hebe | 10.16× | Home & Garden |
| Emperor Entertainment Group | 18.52× | Business & Career |
| Hibachi | 9.8× | Food & Beverages |
| Wok | 7.65× | Food & Beverages |
| Elsword | 17.73× | Games |
| Google Home | 6.62× | Technology & Electronics |
| Goma | 15.46× | Travel & Leisure |
| Governor of Michigan | 6.18× | Politics & Society |
| Goop | 4.17× | Internet & Social Media |
| headspace | 6.77× | Health |
| Ira Glass | 12.5× | Music & Radio |
| Cherish (group) | 7.83× | Music & Radio |
| Nationality | 1.53× | Politics & Society |
| Filmweb | 19.81× | Movies & TV |
| Grace Slick | 5.77× | Music & Radio |
| Tech News | 5.91× | Technology & Electronics |
| El Paso County, Colorado | 8.16× | Travel & Leisure |
| Vocal harmony | 2.75× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.64 |
| Spirituality | BALANCE | 1.63 |
| Risk Appetite | THRILL | 1.38 |
| Travelling | THRILL | 1.28 |
| Need for Security | CONSERVATISM | 1.22 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 21.6% |
| Thailand | 12.5% |
| United States | 7.7% |
See Laos audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does Laos have in United States?
Laos has an estimated audience of 1,979,335 people in United States, concentrated in California and Texas.
What is the gender split and age of Laos fans?
51.6% of Laos fans are female, 48.4% are male, with an average age of 39.7 years.
Which brands do Laos fans like most?
Laos fans show strongest brand affinity for Urban Outfitters (3.26×), Exelon (30.56×), and Hebe (10.16×) over the country average.
Where do Laos fans live in United States?
Laos fans in United States are most concentrated in California (reach 301,382), Texas (reach 178,501), and Florida (reach 137,478). These three regions account for the largest share of the active audience.
What other brands do Laos fans also like?
Beyond Laos itself, the audience over-indexes on Exelon (30.56×), Hebe (10.16×), Emperor Entertainment Group (18.52×), and Hibachi (9.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Laos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.