Vietnam Audience in United States

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Vietnam has an estimated audience of 6,769,729 people in United States. 44.9% are female, 55.1% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: VnExpress, Cần Thơ, Overseas Vietnamese, Hanoi, Phú Quốc.

The average Vietnam fan in United States is 46.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include VnExpress, Cần Thơ, Overseas Vietnamese, with strongest over-indexing on VnExpress (26.93× the country average). Demographically, the Vietnam audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Vietnam fans

Demographic split for Vietnam audience in United States
MetricValue
Female44.9%
Male55.1%
Average age46.5
Estimated audience size6,769,729

Audience persona

The typical Vietnam fan in United States is more male, around 46.5 years old, with strong Risk Appetite tendencies and a notable affinity for VnExpress.

Top regions in United States

Top regions ranked by reach for Vietnam in United States
RegionReachAffinity
California1,169,4871.57×
Texas731,4151.26×
Florida492,1821.07×
New York439,0131.16×
Georgia242,4061.16×
Illinois230,6651.02×
Pennsylvania223,4700.98×
Washington216,9001.6×
North Carolina208,4661.02×
Virginia203,5371.23×
New Jersey188,4031.09×
Ohio175,9490.84×
Massachusetts167,9301.26×
Michigan164,0620.93×
Arizona156,0371.13×
Maryland125,5521.08×
Tennessee122,2080.9×
Colorado117,9791.11×
Minnesota116,9191.21×
Indiana108,9300.88×
Missouri102,2240.94×
Oregon101,0611.3×
Wisconsin91,5640.9×
South Carolina85,3670.84×
Louisiana80,4710.92×
Alabama75,5930.8×
Oklahoma74,0630.99×
Kentucky70,5220.83×
Nevada69,0981.06×
Connecticut67,3710.99×
Utah63,8621.05×
Kansas51,0740.96×
Iowa48,8870.88×
Arkansas47,9470.86×
Hawaii41,1191.41×
Mississippi40,6860.73×
Washington, District of Columbia30,3281.49×
Idaho29,7510.88×
New Mexico29,1590.86×
Nebraska28,7590.85×
New Hampshire22,9310.86×
West Virginia21,8440.69×
Maine19,7670.82×
Rhode Island17,6700.82×
Montana16,2000.86×
Alaska14,4331×
Delaware14,2130.76×
North Dakota11,6910.84×
South Dakota11,5950.74×
Vermont10,0850.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vietnam audience
BrandAffinityCategory
VnExpress26.93×News
Cần Thơ27.25×Travel & Leisure
Overseas Vietnamese30.2×Politics & Society
Hanoi15.71×Travel & Leisure
Phú Quốc22.75×Travel & Leisure
Nha Trang23.56×Travel & Leisure
South Vietnam18.29×Travel & Leisure
Da Nang International Airport23.33×Travel & Leisure
Hội An22.86×Travel & Leisure
Hạ Long22.68×Travel & Leisure
Ho Chi Minh City13.33×Travel & Leisure
Vietnam Airlines22.29×Travel & Leisure
Thái Nguyên20.28×Travel & Leisure
Tết18.55×Travel & Leisure
Vietnamese alphabet18.91×Politics & Society
Vietnamese language12.35×Politics & Society
Movies1.51×Movies & TV
Phnom Penh14.17×Travel & Leisure
Da Nang16.66×Travel & Leisure
Thanh Niên26.56×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vietnam audience
TraitClusterScore
Risk AppetiteTHRILL2.59
PatriotismCONSERVATISM2.57
Luxury OrientationPREMIUM1.52
Need for SecurityCONSERVATISM1.35
SpiritualityBALANCE1.3
TravellingTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Vietnam
CountryShare
Vietnam16.6%
United States10.4%
China9.5%

See Vietnam audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Vietnam have in United States?

Vietnam has an estimated audience of 6,769,729 people in United States, concentrated in California and Texas.

What is the gender split and age of Vietnam fans?

44.9% of Vietnam fans are female, 55.1% are male, with an average age of 46.5 years.

Which brands do Vietnam fans like most?

Vietnam fans show strongest brand affinity for VnExpress (26.93×), Cần Thơ (27.25×), and Overseas Vietnamese (30.2×) over the country average.

Where do Vietnam fans live in United States?

Vietnam fans in United States are most concentrated in California (reach 1,169,487), Texas (reach 731,415), and Florida (reach 492,182). These three regions account for the largest share of the active audience.

What other brands do Vietnam fans also like?

Beyond Vietnam itself, the audience over-indexes on Cần Thơ (27.25×), Overseas Vietnamese (30.2×), Hanoi (15.71×), and Phú Quốc (22.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.