Rascasse Audience Intelligence

Vietnam Audience in United States

A data profile of the people who buy, follow and care about Vietnam in United States — modelled from more than twelve digital signal sources. Vietnam has an estimated audience of 6,769,729 people in United States.

#60among Country in United States#338among POI in United States#438in Travel & Leisure

The average Vietnam fan in United States is 46.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include VnExpress, Cần Thơ, Overseas Vietnamese, with strongest over-indexing on VnExpress (26.93× the country average).

Demographically, the Vietnam audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vietnam fan in United States is more male, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for VnExpress.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnam profile in United States.

Audience size
6.8M
in United States
Gender
44.9%♀
55.1% male
Age
46.5
average years
Country rank
#5166
POI in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vietnam fans

44.9% are female, 55.1% are male, average age 46.5.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Vietnam audience in United States
MetricValue
Female44.9%
Male55.1%
Average age46.5
Estimated audience size6,769,729
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Vietnam audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3915%
40-4920%
50+43%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Vietnam audience comes from United States.

Worldwide audience distribution share by country for Vietnam
CountryShare
Vietnam16.5%
United States10.3%
China9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnam audience in United States is strongest.

Fig. 05

Top regions by affinity

Vietnam fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K1.49×
02California~1M1.48×
03Hawaii~40K1.42×
04Washington, District of Columbia~30K1.31×
05Texas~800K1.29×
06Oregon~100K1.25×
07Virginia~200K1.21×
08Georgia~200K1.20×
09Massachusetts~200K1.19×
10Minnesota~100K1.14×
11Alaska~20K1.12×
12Arizona~100K1.07×
13Colorado~100K1.06×
14Utah~60K1.06×
15New York~400K1.05×
16New Jersey~200K1.04×
17Maryland~100K1.03×
18North Carolina~200K1.02×
19Illinois~200K1.01×
20Louisiana~90K1.01×
21Florida~500K1.00×
22Nevada~70K1.00×
23Pennsylvania~200K0.98×
24Oklahoma~70K0.98×
25Kansas~50K0.98×
26Connecticut~70K0.96×
27Missouri~100K0.95×
28Nebraska~30K0.95×
29Wisconsin~100K0.94×
30North Dakota~10K0.94×
31Indiana~100K0.92×
32Idaho~30K0.92×
33Michigan~200K0.91×
34South Carolina~90K0.91×
35Iowa~50K0.91×
36New Hampshire~20K0.90×
37Vermont~10K0.90×
38Montana~20K0.89×
39South Dakota~10K0.89×
40Arkansas~50K0.88×
41Tennessee~100K0.86×
42New Mexico~30K0.86×
43Maine~20K0.86×
44Alabama~80K0.84×
45Kentucky~70K0.84×
46Ohio~200K0.83×
47Rhode Island~20K0.81×
48Delaware~20K0.81×
49Mississippi~40K0.77×
50West Virginia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Vietnam, United States
0.72×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vietnam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vietnam audience
#·InterestCategoryAffinity×
01Overseas VietnamesePolitics & Society30.20×
02Cần ThơTravel & Leisure27.25×
03VnExpressNews26.93×
04VietJet AirTravel & Leisure25.45×
05Nha TrangTravel & Leisure23.56×
06Da Nang International AirportTravel & Leisure23.33×
07Hội AnTravel & Leisure22.86×
08Phú QuốcTravel & Leisure22.75×
09Hạ LongTravel & Leisure22.68×
10Vietnam AirlinesTravel & Leisure22.29×
11Thái NguyênTravel & Leisure20.28×
12Vietnamese alphabetPolitics & Society18.91×
13South VietnamTravel & Leisure18.29×
14Da NangTravel & Leisure16.66×
15BruneiTravel & Leisure16.26×
16HanoiTravel & Leisure15.71×
17Phnom PenhTravel & Leisure14.17×
18Ho Chi Minh CityTravel & Leisure13.33×
19Vietnamese languagePolitics & Society12.35×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vietnam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vietnam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
SpiritualityBALANCE1.27×
Career OrientationPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vietnam audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.67×
ExtroversionTHRILL0.69×
Design AffinityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vietnam have in United States?

Vietnam has an estimated audience of 6,769,729 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vietnam fans?

44.9% of Vietnam fans are female, 55.1% are male, with an average age of 46.5 years.

03

Which brands do Vietnam fans like most?

Vietnam fans show strongest brand affinity for VnExpress (26.93×), Cần Thơ (27.25×), and Overseas Vietnamese (30.2×) over the country average.

04

Where do Vietnam fans live in United States?

Vietnam fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Vietnam fans also like?

Beyond Vietnam itself, the audience over-indexes on Cần Thơ (27.25×), Overseas Vietnamese (30.2×), Hanoi (15.71×), and Phú Quốc (22.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Vietnam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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