Da Nang Audience in United States

Da Nang logo

Da Nang has an estimated audience of 1,314,269 people in United States. 47.2% are female, 52.8% are male, average age 43.6. Top regions: California, Texas, New York. Top brand affinities: toy story, Richard Schiff, Miles Teller, Polo, Da Nang International Airport.

The average Da Nang fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include toy story, Richard Schiff, Miles Teller, with strongest over-indexing on toy story (98.94× the country average). Demographically, the Da Nang audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Da Nang fans

Demographic split for Da Nang audience in United States
MetricValue
Female47.2%
Male52.8%
Average age43.6
Estimated audience size1,314,269

Audience persona

The typical Da Nang fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for toy story.

Top regions in United States

Top regions ranked by reach for Da Nang in United States
RegionReachAffinity
California385,1702.66×
Texas137,9721.22×
New York92,4571.26×
Florida83,2610.94×
Washington79,8273.03×
Oregon46,0053.05×
Illinois43,3210.99×
Virginia38,8561.21×
Georgia36,2330.89×
Massachusetts35,5351.37×
Pennsylvania34,6600.78×
North Carolina31,9250.81×
New Jersey31,0000.93×
Colorado26,7761.29×
Ohio24,5370.61×
Arizona23,8430.89×
Michigan22,6090.66×
Maryland20,6010.91×
Minnesota18,1400.96×
Nevada17,9021.41×
Tennessee17,4380.66×
Missouri15,1830.72×
Indiana14,3020.6×
Hawaii14,2682.53×
Wisconsin14,1660.72×
Louisiana12,2370.72×
Utah11,9581.02×
Connecticut11,6710.89×
South Carolina11,5740.59×
Oklahoma11,3310.78×
Kansas9,7150.94×
Washington, District of Columbia9,3172.36×
Kentucky8,6330.52×
Alabama8,2070.45×
Iowa6,9170.64×
Arkansas6,2470.58×
New Mexico6,2120.94×
Idaho5,9100.9×
Mississippi5,1690.48×
Nebraska4,3230.66×
Maine4,1030.87×
New Hampshire4,0060.77×
Montana2,9780.82×
Alaska2,7730.99×
Rhode Island2,5660.61×
West Virginia2,5300.41×
Delaware1,9440.54×
Vermont1,9410.84×
North Dakota1,6180.6×
South Dakota1,4480.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Da Nang audience
BrandAffinityCategory
toy story98.94×Movies & TV
Richard Schiff75.38×Movies & TV
Miles Teller25.88×Movies & TV
Polo20.53×Sports
Da Nang International Airport46.47×Travel & Leisure
Ho Chi Minh City28.34×Travel & Leisure
Dallas (1978 TV series)17.56×Movies & TV
Thái Nguyên43.21×Travel & Leisure
Hanoi27.13×Travel & Leisure
Cranberry juice28.16×Food & Beverages
Hạ Long42.63×Travel & Leisure
Brunei39.45×Travel & Leisure
Phú Quốc37.09×Travel & Leisure
Nha Trang38.4×Travel & Leisure
Vũng Tàu38.97×Travel & Leisure
Hội An37.06×Travel & Leisure
Phnom Penh26.34×Travel & Leisure
V-pop26.43×Music & Radio
Apple juice26.24×Food & Beverages
Haute couture7.09×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Da Nang audience
TraitClusterScore
PatriotismCONSERVATISM2.11
SpiritualityBALANCE1.97
TravellingTHRILL1.5
Price SensitivityPREMIUM1.25
Design AffinityPREMIUM1.24
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Da Nang
CountryShare
Vietnam42.4%
United States9.9%
Japan9.6%

See Da Nang audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Da Nang have in United States?

Da Nang has an estimated audience of 1,314,269 people in United States, concentrated in California and Texas.

What is the gender split and age of Da Nang fans?

47.2% of Da Nang fans are female, 52.8% are male, with an average age of 43.6 years.

Which brands do Da Nang fans like most?

Da Nang fans show strongest brand affinity for toy story (98.94×), Richard Schiff (75.38×), and Miles Teller (25.88×) over the country average.

Where do Da Nang fans live in United States?

Da Nang fans in United States are most concentrated in California (reach 385,170), Texas (reach 137,972), and New York (reach 92,457). These three regions account for the largest share of the active audience.

What other brands do Da Nang fans also like?

Beyond Da Nang itself, the audience over-indexes on Richard Schiff (75.38×), Miles Teller (25.88×), Polo (20.53×), and Da Nang International Airport (46.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Da Nang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.