Rascasse Audience Intelligence

Da Nang Audience in United States

A data profile of the people who buy, follow and care about Da Nang in United States — modelled from more than twelve digital signal sources. Da Nang has an estimated audience of 1,314,269 people in United States.

#274among City in United States#1666among POI in United States#1483in Travel & Leisure

The average Da Nang fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include toy story, Richard Schiff, Miles Teller, with strongest over-indexing on toy story (98.94× the country average).

Demographically, the Da Nang audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Da Nang fan in United States is balanced, around 43.6 years old, with strong Mindfulness tendencies and a notable affinity for toy story.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Da Nang profile in United States.

Audience size
1.3M
in United States
Gender
47.2%♀
52.8% male
Age
43.6
average years
Country rank
#19554
POI in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Da Nang fans

47.2% are female, 52.8% are male, average age 43.6.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Da Nang audience in United States
MetricValue
Female47.2%
Male52.8%
Average age43.6
Estimated audience size1,314,269
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Da Nang audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3914%
40-4918%
50+38%
Fig. 04

Worldwide distribution

9.9%

of the worldwide Da Nang audience comes from United States.

Worldwide audience distribution share by country for Da Nang
CountryShare
Vietnam42.4%
United States9.9%
Japan9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Da Nang audience in United States is strongest.

Fig. 05

Top regions by affinity

Da Nang fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K5.24×
02Washington~70K2.65×
03California~400K2.44×
04Hawaii~10K2.26×
05Washington, District of Columbia~8K1.95×
06Nevada~20K1.27×
07Massachusetts~30K1.26×
08Colorado~30K1.21×
09New York~90K1.19×
10Texas~100K1.13×
11Virginia~40K1.12×
12Alaska~3K1.07×
13Utah~10K1.01×
14Kansas~10K0.97×
15Arizona~30K0.96×
16Montana~3K0.96×
17Idaho~6K0.94×
18Vermont~2K0.94×
19Illinois~40K0.93×
20Minnesota~20K0.93×
21Maryland~20K0.90×
22New Jersey~30K0.89×
23Maine~4K0.89×
24Florida~80K0.88×
25Georgia~40K0.88×
26New Mexico~6K0.88×
27Connecticut~10K0.85×
28New Hampshire~4K0.85×
29North Dakota~2K0.84×
30Rhode Island~3K0.80×
31South Dakota~2K0.79×
32Louisiana~10K0.78×
33Oklahoma~10K0.78×
34North Carolina~30K0.77×
35Nebraska~5K0.77×
36Delaware~3K0.76×
37Pennsylvania~30K0.74×
38Missouri~20K0.72×
39Wisconsin~10K0.72×
40Iowa~8K0.71×
41Arkansas~8K0.70×
42West Virginia~4K0.70×
43Michigan~20K0.67×
44Tennessee~20K0.67×
45South Carolina~10K0.66×
46Mississippi~7K0.65×
47Indiana~20K0.64×
48Ohio~20K0.60×
49Alabama~10K0.60×
50Kentucky~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Da Nang, United States
0.60×1.00×5.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Da Nang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Da Nang audience
#·InterestCategoryAffinity×
01toy storyMovies & TV98.94×
02Richard SchiffMovies & TV75.38×
03Da Nang International AirportTravel & Leisure46.47×
04Thái NguyênTravel & Leisure43.21×
05Hạ LongTravel & Leisure42.63×
06BruneiTravel & Leisure39.45×
07Vũng TàuTravel & Leisure38.97×
08Nha TrangTravel & Leisure38.40×
09Phú QuốcTravel & Leisure37.09×
10Hội AnTravel & Leisure37.06×
11Ho Chi Minh CityTravel & Leisure28.34×
12Cranberry juiceFood & Beverages28.16×
13HanoiTravel & Leisure27.13×
14V-popMusic & Radio26.43×
15Phnom PenhTravel & Leisure26.34×
16Apple juiceFood & Beverages26.24×
17Miles TellerMovies & TV25.88×
18PoloSports20.53×
19Dallas (1978 TV series)Movies & TV17.56×
20Obsessed (2009 film)Movies & TV9.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Da Nang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Da Nang audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.19×
Design AffinityPREMIUM2.35×
Healthy LifestyleBALANCE2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Da Nang audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.59×
Family OrientationCONSERVATISM0.79×
Community OrientationOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Da Nang have in United States?

Da Nang has an estimated audience of 1,314,269 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Da Nang fans?

47.2% of Da Nang fans are female, 52.8% are male, with an average age of 43.6 years.

03

Which brands do Da Nang fans like most?

Da Nang fans show strongest brand affinity for toy story (98.94×), Richard Schiff (75.38×), and Miles Teller (25.88×) over the country average.

04

Where do Da Nang fans live in United States?

Da Nang fans in United States are most concentrated in California (reach ~400K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Da Nang fans also like?

Beyond Da Nang itself, the audience over-indexes on Richard Schiff (75.38×), Miles Teller (25.88×), Polo (20.53×), and Da Nang International Airport (46.47×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Da Nang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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