Rascasse Audience Intelligence

Dallas (1978 TV series) Audience in United States

A data profile of the people who buy, follow and care about Dallas (1978 TV series) in United States — modelled from more than twelve digital signal sources. Dallas (1978 TV series) has an estimated audience of 6,222,412 people in United States.

#73among TV series in United States#146among Movie / TV Show / Series in United States#503in Movies & TV

The average Dallas (1978 TV series) fan in United States is 41.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include 7-Eleven, Ally McBeal, Melrose Place, with strongest over-indexing on 7-Eleven (41.82× the country average).

Demographically, the Dallas (1978 TV series) audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dallas (1978 TV series) fan in United States is balanced, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for 7-Eleven.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dallas (1978 TV series) profile in United States.

Audience size
6.2M
in United States
Gender
51.5%♀
48.5% male
Age
41.4
average years
Country rank
#5562
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dallas (1978 TV series) viewers

51.5% are female, 48.5% are male, average age 41.4.

Fig. 02

Gender split

51.5%
Female
48.5%
Male
Demographic split for Dallas (1978 TV series) audience in United States
MetricValue
Female51.5%
Male48.5%
Average age41.4
Estimated audience size6,222,412
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Dallas (1978 TV series) audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Dallas (1978 TV series) audience comes from United States.

Worldwide audience distribution share by country for Dallas (1978 TV series)
CountryShare
United States44.5%
Germany5.6%
China3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dallas (1978 TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dallas (1978 TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M6.22×
02Oklahoma~100K2.24×
03Arkansas~100K2.01×
04Oregon~100K1.79×
05Louisiana~100K1.72×
06Georgia~300K1.70×
07New Mexico~50K1.65×
08Kansas~60K1.22×
09Mississippi~60K1.16×
10Colorado~90K1.00×
11North Carolina~200K0.98×
12Missouri~90K0.98×
13Washington, District of Columbia~20K0.97×
14Illinois~200K0.96×
15Arizona~100K0.95×
16Tennessee~100K0.91×
17Alabama~80K0.91×
18Florida~400K0.90×
19Virginia~100K0.90×
20Pennsylvania~200K0.86×
21Nevada~50K0.86×
22California~500K0.84×
23New York~300K0.82×
24New Jersey~100K0.82×
25Nebraska~20K0.81×
26Washington~100K0.80×
27South Carolina~70K0.80×
28Iowa~40K0.79×
29Massachusetts~90K0.78×
30Maryland~80K0.78×
31South Dakota~10K0.76×
32Wisconsin~70K0.75×
33Utah~40K0.73×
34Indiana~80K0.71×
35Minnesota~60K0.70×
36Wyoming~6K0.70×
37Ohio~100K0.69×
38Alaska~9K0.69×
39North Dakota~8K0.69×
40Delaware~10K0.68×
41Kentucky~50K0.67×
42Michigan~100K0.66×
43Hawaii~20K0.65×
44Connecticut~40K0.63×
45Idaho~20K0.62×
46Montana~10K0.62×
47West Virginia~20K0.60×
48Rhode Island~10K0.59×
49Maine~10K0.58×
50New Hampshire~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Dallas (1978 TV series), United States
0.55×1.00×6.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dallas (1978 TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dallas (1978 TV series) audience
#·InterestCategoryAffinity×
01Ally McBealMovies & TV264.84×
02Melrose PlaceMovies & TV246.05×
03DMAXMovies & TV168.80×
04Gordon RamseyFood & Beverages71.84×
05The NannyMovies & TV48.25×
06European Space AgencyCars & Mobility43.26×
077-ElevenShopping41.82×
08Harvey'sFood & Beverages41.71×
09RoseanneMovies & TV24.24×
10Taron EgertonMovies & TV20.00×
11Neve CampbellMovies & TV20.00×
12Melanie LynskeyMovies & TV20.00×
13Rupert MurdochBusiness & Career18.92×
14Jim MorrisonMusic & Radio17.54×
15Full HouseMovies & TV13.19×
16Portland Trail BlazersSports8.84×
17Dallas MavericksSports8.25×
18United AirlinesTravel & Leisure7.73×
19Miami HeatSports5.16×
20Super BowlSports4.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dallas (1978 TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dallas (1978 TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Career OrientationPOWER1.58×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dallas (1978 TV series) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
ExtroversionTHRILL0.85×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dallas (1978 TV series) have in United States?

Dallas (1978 TV series) has an estimated audience of 6,222,412 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Dallas (1978 TV series) viewers?

51.5% of Dallas (1978 TV series) fans are female, 48.5% are male, with an average age of 41.4 years.

03

Which brands do Dallas (1978 TV series) fans like most?

Dallas (1978 TV series) fans show strongest brand affinity for 7-Eleven (41.82×), Ally McBeal (264.84×), and Melrose Place (246.05×) over the country average.

04

Where do Dallas (1978 TV series) fans live in United States?

Dallas (1978 TV series) fans in United States are most concentrated in Texas (reach ~3M), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Dallas (1978 TV series) fans also like?

Beyond Dallas (1978 TV series) itself, the audience over-indexes on Ally McBeal (264.84×), Melrose Place (246.05×), Gordon Ramsey (71.84×), and The Nanny (48.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas (1978 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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