Dallas (1978 TV series) Audience in United States

Dallas (1978 TV series) has an estimated audience of 5,919,365 people in United States. 51.5% are female, 48.5% are male, average age 41.4. Top regions: Texas, California, Florida. Top brand affinities: 7-Eleven, Ally McBeal, Gordon Ramsey, Melrose Place, The Nanny.

The average Dallas (1978 TV series) fan in United States is 41.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include 7-Eleven, Ally McBeal, Gordon Ramsey, with strongest over-indexing on 7-Eleven (59.89× the country average). Demographically, the Dallas (1978 TV series) audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Dallas (1978 TV series) fans

Demographic split for Dallas (1978 TV series) audience in United States
MetricValue
Female51.5%
Male48.5%
Average age41.4
Estimated audience size5,919,365

Audience persona

The typical Dallas (1978 TV series) fan in United States is balanced, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for 7-Eleven.

Top regions in United States

Top regions ranked by reach for Dallas (1978 TV series) in United States
RegionReachAffinity
Texas2,879,0185.66×
California607,7120.93×
Florida378,0270.94×
New York300,0430.91×
Georgia235,9871.29×
Illinois198,5091.01×
Pennsylvania166,2240.83×
North Carolina162,4670.91×
Oklahoma154,9672.36×
Virginia140,9680.98×
Louisiana136,9421.79×
Ohio135,9250.75×
New Jersey131,3830.87×
Arizona126,1131.04×
Tennessee112,5850.95×
Michigan111,0430.72×
Colorado101,5541.09×
Washington101,2670.85×
Massachusetts98,1100.84×
Missouri96,9191.02×
Arkansas95,5591.96×
Maryland82,7020.81×
Alabama78,4590.95×
Indiana78,2570.72×
South Carolina73,2860.82×
Oregon71,6771.06×
Wisconsin65,9730.74×
Minnesota62,9330.74×
Kansas56,0631.2×
Mississippi55,2011.13×
Nevada53,0090.93×
Kentucky50,8370.69×
New Mexico49,1081.65×
Utah40,8340.77×
Iowa38,6760.79×
Connecticut38,5990.65×
Nebraska24,3290.82×
Idaho18,0220.61×
Washington, District of Columbia17,1690.96×
Hawaii17,1470.67×
West Virginia15,2910.55×
New Hampshire12,6880.54×
Maine11,7400.55×
Rhode Island11,2110.6×
Delaware10,9720.67×
Montana9,8980.6×
South Dakota9,3340.68×
Alaska8,4530.67×
North Dakota7,7830.64×
Wyoming5,5020.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dallas (1978 TV series) audience
BrandAffinityCategory
7-Eleven59.89×Shopping
Ally McBeal223.67×Movies & TV
Gordon Ramsey61.61×Food & Beverages
Melrose Place150.83×Movies & TV
The Nanny46.47×Movies & TV
Full House26.62×Movies & TV
DMAX129.72×Movies & TV
United Airlines6.13×Travel & Leisure
Neve Campbell20×Movies & TV
Helen Hunt20×Movies & TV
Kia Sportage20.53×Cars & Mobility
European Space Agency32.83×Cars & Mobility
Hobby Lobby3.67×Home & Garden
Melanie Lynskey15.93×Movies & TV
Dallas Mavericks7.06×Sports
Da Nang24.54×Travel & Leisure
Portland Trail Blazers7.5×Sports
Miami Heat5.42×Sports
Weis Markets15.86×Shopping
Taron Egerton14.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dallas (1978 TV series) audience
TraitClusterScore
Quality AwarenessPREMIUM1.32
Career OrientationPOWER1.29
Design AffinityPREMIUM1.26
Price SensitivityPREMIUM1.24
Family OrientationCONSERVATISM1.21
PatriotismCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Dallas (1978 TV series)
CountryShare
United States43.8%
Germany6.7%
China3.1%

See Dallas (1978 TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Dallas (1978 TV series) have in United States?

Dallas (1978 TV series) has an estimated audience of 5,919,365 people in United States, concentrated in Texas and California.

What is the gender split and age of Dallas (1978 TV series) fans?

51.5% of Dallas (1978 TV series) fans are female, 48.5% are male, with an average age of 41.4 years.

Which brands do Dallas (1978 TV series) fans like most?

Dallas (1978 TV series) fans show strongest brand affinity for 7-Eleven (59.89×), Ally McBeal (223.67×), and Gordon Ramsey (61.61×) over the country average.

Where do Dallas (1978 TV series) fans live in United States?

Dallas (1978 TV series) fans in United States are most concentrated in Texas (reach 2,879,018), California (reach 607,712), and Florida (reach 378,027). These three regions account for the largest share of the active audience.

What other brands do Dallas (1978 TV series) fans also like?

Beyond Dallas (1978 TV series) itself, the audience over-indexes on Ally McBeal (223.67×), Gordon Ramsey (61.61×), Melrose Place (150.83×), and The Nanny (46.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dallas (1978 TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.