Rupert Murdoch Audience in United States

Rupert Murdoch logo

Rupert Murdoch has an estimated audience of 1,622,772 people in United States. 46.3% are female, 53.7% are male, average age 42.0. Top regions: California, New York, Texas. Top brand affinities: Dallas (1978 TV series), Checkers, Coal, Maya Moore, Jemaine Clement.

The average Rupert Murdoch fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dallas (1978 TV series), Checkers, Coal, with strongest over-indexing on Dallas (1978 TV series) (18.92× the country average). Demographically, the Rupert Murdoch audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

Demographics of Rupert Murdoch fans

Demographic split for Rupert Murdoch audience in United States
MetricValue
Female46.3%
Male53.7%
Average age42.0
Estimated audience size1,622,772

Audience persona

The typical Rupert Murdoch fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Dallas (1978 TV series).

Top regions in United States

Top regions ranked by reach for Rupert Murdoch in United States
RegionReachAffinity
California215,0241.2×
New York139,9651.54×
Texas125,4250.9×
Florida106,4080.97×
Pennsylvania63,5411.16×
Illinois62,8001.16×
New Jersey51,8501.26×
North Carolina49,7311.02×
Ohio48,9490.98×
Georgia48,7500.98×
Virginia45,3651.15×
Michigan43,8781.03×
Massachusetts43,7751.37×
Washington39,5591.22×
Maryland30,3021.09×
Tennessee29,1070.89×
Colorado28,2761.11×
Indiana27,4050.92×
Minnesota27,2961.17×
Arizona26,2140.79×
Missouri25,9830.99×
Wisconsin23,7980.97×
South Carolina21,0180.86×
Oregon20,9651.13×
Connecticut20,8381.28×
Louisiana18,0320.86×
Kentucky16,8770.83×
Nevada16,4751.05×
Oklahoma15,7220.87×
Alabama14,4340.64×
Utah12,0800.83×
Kansas11,8830.93×
Iowa11,6620.87×
Arkansas10,7230.8×
Washington, District of Columbia9,4081.93×
Mississippi8,6210.64×
Idaho7,0980.87×
New Hampshire7,0481.1×
Nebraska6,8360.84×
Maine6,4791.11×
Hawaii6,3380.91×
Rhode Island5,9761.16×
West Virginia5,9650.79×
New Mexico5,9410.73×
Montana5,6961.27×
Delaware4,1250.92×
Vermont3,1401.1×
South Dakota2,9330.78×
North Dakota2,5500.76×
Alaska1,8670.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rupert Murdoch audience
BrandAffinityCategory
Dallas (1978 TV series)18.92×Movies & TV
Checkers19.54×Food & Beverages
Coal15.45×Home & Garden
Maya Moore52.77×Sports
Jemaine Clement34.94×Movies & TV
Phillips 6616.64×Business & Career
ConocoPhillips18.67×Business & Career
Chevron Corporation7.33×Home & Garden
H. Jon Benjamin30.37×Movies & TV
Hanson (band)32.37×Music & Radio
Bicep18.33×Music & Radio
Joshua Tree Music Festival99.92×Music & Radio
Netanya54.39×Travel & Leisure
NSYNC14.91×Music & Radio
BP5.3×Cars & Mobility
TotalEnergies65.55×Cars & Mobility
Fox News Channel1.88×Movies & TV
Shutdown7.45×Music & Radio
Sara Errani38.88×Sports
Marathon Petroleum27.95×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rupert Murdoch audience
TraitClusterScore
PatriotismCONSERVATISM1.87
Need for SecurityCONSERVATISM1.43
Career OrientationPOWER1.38
SpiritualityBALANCE1.34
SustainabilityBALANCE1.32
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Rupert Murdoch
CountryShare
United States35.6%
United Kingdom15.5%
Australia9.7%

See Rupert Murdoch audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Rupert Murdoch have in United States?

Rupert Murdoch has an estimated audience of 1,622,772 people in United States, concentrated in California and New York.

What is the gender split and age of Rupert Murdoch fans?

46.3% of Rupert Murdoch fans are female, 53.7% are male, with an average age of 42.0 years.

Which brands do Rupert Murdoch fans like most?

Rupert Murdoch fans show strongest brand affinity for Dallas (1978 TV series) (18.92×), Checkers (19.54×), and Coal (15.45×) over the country average.

Where do Rupert Murdoch fans live in United States?

Rupert Murdoch fans in United States are most concentrated in California (reach 215,024), New York (reach 139,965), and Texas (reach 125,425). These three regions account for the largest share of the active audience.

What other brands do Rupert Murdoch fans also like?

Beyond Rupert Murdoch itself, the audience over-indexes on Checkers (19.54×), Coal (15.45×), Maya Moore (52.77×), and Jemaine Clement (34.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rupert Murdoch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.