Bicep Audience in United States
Bicep has an estimated audience of 1,932,833 people in United States. 42.3% are female, 57.7% are male, average age 32.6. Top brand affinities: Jorge Salinas, Home equity, Grinch, Staycation, Natural rubber.
Top brand affinities include Jorge Salinas, Home equity, Grinch, with strongest over-indexing on Jorge Salinas (31.2× the country average). Demographically, the Bicep audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Bicep fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 32.6 |
| Estimated audience size | 1,932,833 |
Audience persona
The typical Bicep fan in United States is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Jorge Salinas.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jorge Salinas | 31.2× | Movies & TV |
| Home equity | 3.52× | Home & Garden |
| Grinch | 5.04× | Movies & TV |
| Staycation | 2.88× | Home & Garden |
| Natural rubber | 1.7× | Cars & Mobility |
| JDSU | 2.3× | Business & Career |
| Saving | 1.98× | Business & Career |
| Home staging | 3.43× | Home & Garden |
| Kasik | 7.66× | Travel & Leisure |
| Bank account | 1.53× | Business & Career |
| Steampunk | 2.96× | Fashion & Accessoires |
| Mothercare | 1.89× | Kids & Family |
| Elsword | 8.84× | Games |
| Jesse Plemons | 1.8× | Movies & TV |
| Stay at Home Mum | 6.84× | Kids & Family |
| Jaws | 2.79× | Movies & TV |
| Nipsey Hussle | 2.91× | Music & Radio |
| On the Border Mexican Grill & Cantina | 3.22× | Food & Beverages |
| Shiba Inu | 3.12× | Pets & Animals |
| Halsey, Oregon | 3.64× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.83 |
| Luxury Orientation | PREMIUM | 1.42 |
| Design Affinity | PREMIUM | 1.35 |
| Tradition | CONSERVATISM | 1.34 |
| Sustainability | BALANCE | 1.31 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 17.5% |
| India | 9.8% |
See Bicep audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bicep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.