Bicep Audience in United States
Bicep has an estimated audience of 1,932,833 people in United States. 42.3% are female, 57.7% are male, average age 32.6. Top brand affinities: Burial (musician), Kate Upton, Ella Fitzgerald, Canva, Scooby-Doo.
Top brand affinities include Burial (musician), Kate Upton, Ella Fitzgerald, with strongest over-indexing on Burial (musician) (121.37× the country average). Demographically, the Bicep audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Bicep fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 32.6 |
| Estimated audience size | 1,932,833 |
Audience persona
The typical Bicep fan in United States is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Burial (musician).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burial (musician) | 121.37× | Music & Radio |
| Kate Upton | 27.35× | Fashion & Accessoires |
| Ella Fitzgerald | 23.87× | Music & Radio |
| Canva | 7.49× | Technology & Electronics |
| Scooby-Doo | 4.14× | Movies & TV |
| Rebecca Ferguson | 10.24× | Movies & TV |
| Jensen Ackles | 8.91× | Movies & TV |
| House music | 4.05× | Music & Radio |
| Colette | 31.2× | Literature |
| Google Maps | 2.09× | Internet & Social Media |
| Shopkins | 17.99× | Kids & Family |
| Electronic dance music | 3.33× | Music & Radio |
| Aphex Twin | 20.29× | Music & Radio |
| Capital One | 1.95× | Business & Career |
| D&R | 9.99× | Technology & Electronics |
| Catherine O'Hara | 3.06× | Movies & TV |
| Singer-songwriter | 1.77× | Music & Radio |
| Beetlejuice | 2.12× | Movies & TV |
| DeviantArt | 3.08× | Internet & Social Media |
| Billy Bob Thornton | 3.69× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.83 |
| Luxury Orientation | PREMIUM | 1.42 |
| Design Affinity | PREMIUM | 1.35 |
| Tradition | CONSERVATISM | 1.34 |
| Sustainability | BALANCE | 1.31 |
| LGBTQ+ Identity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 17.5% |
| India | 9.8% |
See Bicep audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bicep. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.