Rascasse Audience Intelligence

Coal Audience in United States

A data profile of the people who buy, follow and care about Coal in United States — modelled from more than twelve digital signal sources. Coal has an estimated audience of 6,155,890 people in United States.

#3310among Topic in United States#396in Home & Garden

The average Coal fan in United States is 32.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural gas, BP, Rupert Murdoch, with strongest over-indexing on Natural gas (6.58× the country average).

Demographically, the Coal audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Coal fan in United States is more female, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Natural gas.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coal profile in United States.

Audience size
6.2M
in United States
Gender
56.1%♀
43.9% male
Age
32.4
average years
Country rank
#5606
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coal fans

56.1% are female, 43.9% are male, average age 32.4.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Coal audience in United States
MetricValue
Female56.1%
Male43.9%
Average age32.4
Estimated audience size6,155,890
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Coal audience in United States
Age bracketShare%
16-1942%
20-2920%
30-3912%
40-4911%
50+14%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Coal audience comes from United States.

Worldwide audience distribution share by country for Coal
CountryShare
United States24.2%
Italy7.1%
Mexico4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coal audience in United States is strongest.

Fig. 05

Top regions by affinity

Coal fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K2.58×
02West Virginia~60K2.01×
03Connecticut~100K1.73×
04Kentucky~100K1.51×
05Maine~30K1.28×
06Virginia~200K1.27×
07North Dakota~20K1.27×
08Pennsylvania~200K1.13×
09Utah~60K1.11×
10North Carolina~200K1.09×
11Montana~20K1.08×
12Alaska~10K1.08×
13Texas~600K1.07×
14Georgia~200K1.07×
15Indiana~100K1.04×
16South Carolina~90K1.01×
17Nebraska~30K1.00×
18South Dakota~10K1.00×
19Alabama~80K0.98×
20Kansas~50K0.98×
21Arizona~100K0.96×
22Idaho~30K0.96×
23California~600K0.94×
24Oklahoma~60K0.94×
25Washington~100K0.93×
26Ohio~200K0.92×
27Iowa~50K0.90×
28New Mexico~30K0.90×
29Minnesota~80K0.89×
30New Jersey~100K0.88×
31Missouri~90K0.88×
32Colorado~90K0.88×
33New York~300K0.87×
34Tennessee~100K0.87×
35Maryland~90K0.86×
36Arkansas~40K0.86×
37Illinois~200K0.85×
38Oregon~60K0.84×
39Michigan~100K0.83×
40Mississippi~40K0.83×
41Massachusetts~100K0.82×
42Louisiana~70K0.82×
43Wisconsin~70K0.81×
44New Hampshire~20K0.81×
45Florida~300K0.79×
46Delaware~10K0.79×
47Nevada~50K0.77×
48Hawaii~20K0.77×
49Washington, District of Columbia~10K0.77×
50Rhode Island~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Coal, United States
0.76×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coal audience
#·InterestCategoryAffinity×
01Rupert MurdochBusiness & Career15.45×
02Natural gasCars & Mobility6.58×
03ConocoPhillipsBusiness & Career6.36×
04BPCars & Mobility5.80×
05Sustainable energyHome & Garden3.94×
06Renewable energyBusiness & Career3.63×
07Web serverTechnology & Electronics3.56×
08LoggingTechnology & Electronics3.12×
09Bath and BodyworksShopping2.75×
10NASDAQBusiness & Career2.66×
11Rail transportTravel & Leisure2.59×
12Political scienceBusiness & Career2.54×
13Microwave ovenHome & Garden2.28×
14Tractor Supply CompanyShopping2.26×
15Discount TireShopping2.18×
16Hardware storeHome & Garden2.07×
17Solar energyHome & Garden2.03×
18United Parcel ServiceBusiness & Career1.87×
19NatureHome & Garden1.62×
20LivestockPets & Animals1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coal audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.08×
IndividualismJOY1.69×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coal audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coal have in United States?

Coal has an estimated audience of 6,155,890 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Coal fans?

56.1% of Coal fans are female, 43.9% are male, with an average age of 32.4 years.

03

Which brands do Coal fans like most?

Coal fans show strongest brand affinity for Natural gas (6.58×), BP (5.8×), and Rupert Murdoch (15.45×) over the country average.

04

Where do Coal fans live in United States?

Coal fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Coal fans also like?

Beyond Coal itself, the audience over-indexes on BP (5.8×), Rupert Murdoch (15.45×), Renewable energy (3.63×), and Sustainable energy (3.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Coal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Coal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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