Coal Audience in Germany
Coal has an estimated audience of 506,536 people in Germany. 39.4% are female, 60.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, VfL Wolfsburg, Pillow, Israel, Mothercare.
The average Coal fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, VfL Wolfsburg, Pillow, with strongest over-indexing on Progressive rock (1.79× the country average). Demographically, the Coal audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Coal fans
| Metric | Value |
|---|---|
| Female | 39.4% |
| Male | 60.6% |
| Average age | 39.9 |
| Estimated audience size | 506,536 |
Audience persona
The typical Coal fan in Germany is more male, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,832 | 0.97× |
| Bayern | 72,707 | 0.89× |
| Baden-Württemberg | 61,449 | 0.89× |
| Niedersachsen | 44,210 | 0.9× |
| Sachsen | 34,275 | 1.38× |
| Hessen | 32,380 | 0.84× |
| Brandenburg | 21,801 | 1.39× |
| Berlin | 21,442 | 0.95× |
| Rheinland-Pfalz | 20,414 | 0.8× |
| Thüringen | 18,174 | 1.41× |
| Sachsen-Anhalt | 16,462 | 1.25× |
| Schleswig-Holstein | 13,460 | 0.74× |
| Hamburg | 9,979 | 0.87× |
| Mecklenburg-Vorpommern | 8,976 | 0.93× |
| Saarland | 5,195 | 0.84× |
| Bremen | 4,123 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.79× | Music & Radio |
| VfL Wolfsburg | 1.86× | Sports |
| Pillow | 1.55× | Home & Garden |
| Israel | 1.71× | Travel & Leisure |
| Mothercare | 1.64× | Kids & Family |
| Este, Veneto | 1.99× | Travel & Leisure |
| Superior Hiking Trail | 7.64× | Travel & Leisure |
| MK | 1.9× | Music & Radio |
| Sixx | 1.95× | Movies & TV |
| Home Delivery | 1.68× | Food & Beverages |
| Scratching post | 3.44× | Pets & Animals |
| Corfu (regional unit) | 1.84× | Travel & Leisure |
| Solo climbing | 2.17× | Sports |
| Geothermal heating | 2.6× | Home & Garden |
| Figure painting (hobby) | 2.07× | Arts & Culture |
| Braun Büffel | 4.34× | Fashion & Accessoires |
| Oktay Kaynarca | 3.41× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 1.97× | Politics & Society |
| New Era (Namibia) | 1.93× | News |
| Jaguar F-Pace | 2.85× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.7 |
| Patriotism | CONSERVATISM | 1.45 |
| DIY Mentality | THRILL | 1.44 |
| Individualism | JOY | 1.43 |
| Pet Ownership | JOY | 1.41 |
| Urban Lifestyle | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| Italy | 7.1% |
| Mexico | 4.5% |
See Coal audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Coal have in Germany?
Coal has an estimated audience of 506,536 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coal fans?
39.4% of Coal fans are female, 60.6% are male, with an average age of 39.9 years.
Which brands do Coal fans like most?
Coal fans show strongest brand affinity for Progressive rock (1.79×), VfL Wolfsburg (1.86×), and Pillow (1.55×) over the country average.
Where do Coal fans live in Germany?
Coal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,832), Bayern (reach 72,707), and Baden-Württemberg (reach 61,449). These three regions account for the largest share of the active audience.
What other brands do Coal fans also like?
Beyond Coal itself, the audience over-indexes on VfL Wolfsburg (1.86×), Pillow (1.55×), Israel (1.71×), and Mothercare (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.