Rascasse Audience Intelligence

Coal Audience in Germany

A data profile of the people who buy, follow and care about Coal in Germany — modelled from more than twelve digital signal sources. Coal has an estimated audience of 506,536 people in Germany.

#4646among Topic in Germany#646in Home & Garden

The average Coal fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include RDS, Al-Hilal FC, Hydraulic engineering, with strongest over-indexing on RDS (43.9× the country average).

Demographically, the Coal audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coal fan in Germany is more male, around 39.9 years old, with strong Convenience Orientation tendencies and a notable affinity for RDS.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coal profile in Germany.

Audience size
507K
in Germany
Gender
39.4%♀
60.6% male
Age
39.9
average years
Country rank
#11616
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coal fans

39.4% are female, 60.6% are male, average age 39.9.

Fig. 02

Gender split

39.4%
Female
60.6%
Male
Demographic split for Coal audience in Germany
MetricValue
Female39.4%
Male60.6%
Average age39.9
Estimated audience size506,536
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Coal audience in Germany
Age bracketShare%
16-1919%
20-2916%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Coal audience comes from Germany.

Worldwide audience distribution share by country for Coal
CountryShare
United States24.2%
Italy7.1%
Mexico4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coal fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.46×
02Brandenburg~20K1.34×
03Sachsen~30K1.33×
04Sachsen-Anhalt~20K1.21×
05Nordrhein-Westfalen~100K0.98×
06Berlin~20K0.98×
07Bremen~4K0.98×
08Mecklenburg-Vorpommern~9K0.95×
09Saarland~6K0.92×
10Hamburg~10K0.89×
11Bayern~70K0.88×
12Hessen~30K0.88×
13Baden-Württemberg~60K0.87×
14Niedersachsen~40K0.87×
15Rheinland-Pfalz~20K0.83×
16Schleswig-Holstein~10K0.81×
Fig. 06

Affinity by region

Affinity by region — Coal, Germany
0.81×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coal audience
#·InterestCategoryAffinity×
01RDSMovies & TV43.90×
02Barbecue restaurantFood & Beverages28.78×
03Al-Hilal FCSports28.50×
04Hydraulic engineeringBusiness & Career21.33×
05RotisserieFood & Beverages16.46×
06PaleontologyHealth8.84×
07Angel investorBusiness & Career7.93×
08Natural gasCars & Mobility6.57×
09Non-alcoholic beverageFood & Beverages6.09×
10Central heatingHome & Garden5.33×
11Ryan GoslingMovies & TV5.10×
12Electric heatingHome & Garden4.73×
13Sandra BullockMovies & TV4.50×
14Motor oilCars & Mobility4.04×
15Solar cellHome & Garden3.55×
16RefrigeratorHome & Garden2.78×
17Aral AGCars & Mobility2.16×
18Solar energyHome & Garden2.14×
19Müller (company)Food & Beverages1.87×
20PostbankBusiness & Career1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coal audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.77×
Community OrientationOPEN1.51×
IndividualismJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coal audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Sports ActivityPOWER0.72×
CreativityOPEN0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coal have in Germany?

Coal has an estimated audience of 506,536 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coal fans?

39.4% of Coal fans are female, 60.6% are male, with an average age of 39.9 years.

03

Which brands do Coal fans like most?

Coal fans show strongest brand affinity for RDS (43.9×), Al-Hilal FC (28.5×), and Hydraulic engineering (21.33×) over the country average.

04

Where do Coal fans live in Germany?

Coal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Coal fans also like?

Beyond Coal itself, the audience over-indexes on Al-Hilal FC (28.5×), Hydraulic engineering (21.33×), Rotisserie (16.46×), and Paleontology (8.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Coal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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