Rascasse Audience Intelligence

Marathon Petroleum Target Market in United States

A data profile of the people who buy, follow and care about Marathon Petroleum in United States — modelled from more than twelve digital signal sources. Marathon Petroleum has an estimated audience of 350,601 people in United States.

#4608among Brand in United States#1209in Cars & Mobility

The average Marathon Petroleum fan in United States is 40.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, California.

Top brand affinities include Speedway LLC, Wawa Inc., Convenience store, with strongest over-indexing on Speedway LLC (116.1× the country average).

Demographically, the Marathon Petroleum audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marathon Petroleum fan in United States is more male, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Speedway LLC.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marathon Petroleum profile in United States.

Audience size
351K
in United States
Gender
41.2%♀
58.8% male
Age
40.6
average years
Country rank
#44580
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Marathon Petroleum

41.2% are female, 58.8% are male, average age 40.6.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Marathon Petroleum audience in United States
MetricValue
Female41.2%
Male58.8%
Average age40.6
Estimated audience size350,601
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Marathon Petroleum audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4917%
50+27%
Fig. 04

Worldwide distribution

81.2%

of the worldwide Marathon Petroleum audience comes from United States.

Worldwide audience distribution share by country for Marathon Petroleum
CountryShare
United States81.2%
Canada2.7%
Mexico2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marathon Petroleum audience in United States is strongest.

Fig. 05

Top regions by affinity

Marathon Petroleum customers by region in United States
#RegionReachAffinity×
01North Dakota~4K5.61×
02Louisiana~20K4.39×
03Ohio~40K3.77×
04Alaska~3K3.54×
05West Virginia~5K2.72×
06New Mexico~4K2.51×
07Kentucky~9K2.06×
08Minnesota~10K2.04×
09Texas~60K2.03×
10Indiana~10K1.71×
11Michigan~10K1.39×
12Tennessee~9K1.19×
13Utah~4K1.17×
14Wyoming<1K1.11×
15Oklahoma~4K0.92×
16California~30K0.79×
17Mississippi~2K0.79×
18Illinois~9K0.76×
19Washington, District of Columbia<1K0.76×
20Colorado~4K0.75×
21South Dakota<1K0.75×
22Montana<1K0.73×
23Florida~20K0.71×
24Maine<1K0.71×
25Rhode Island<1K0.71×
26Delaware<1K0.71×
27Hawaii~1K0.69×
28New Hampshire<1K0.68×
29Idaho~1K0.66×
30Georgia~7K0.61×
31Nebraska~1K0.60×
32Washington~4K0.59×
33Alabama~3K0.58×
34Arizona~4K0.56×
35Arkansas~2K0.55×
36Pennsylvania~7K0.54×
37Kansas~2K0.54×
38Wisconsin~3K0.53×
39Iowa~2K0.52×
40Virginia~4K0.48×
41Nevada~2K0.48×
42Connecticut~2K0.47×
43Missouri~3K0.46×
44Oregon~2K0.46×
45South Carolina~2K0.44×
46Maryland~3K0.43×
47North Carolina~4K0.40×
48Massachusetts~3K0.39×
49New York~8K0.38×
50New Jersey~3K0.37×
Fig. 06

Affinity by region

Affinity by region — Marathon Petroleum, United States
0.37×1.00×5.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marathon Petroleum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marathon Petroleum audience
#·InterestCategoryAffinity×
01Speedway LLCFood & Beverages116.10×
02Rupert MurdochBusiness & Career27.95×
03TexacoCars & Mobility26.76×
04Phillips 66Business & Career18.04×
05Filling stationCars & Mobility15.34×
06Kwik TripShopping14.51×
07Wawa Inc.Shopping12.57×
08Convenience storeFood & Beverages12.31×
09Duke EnergyHome & Garden7.31×
10Circle KShopping6.21×
11Sustainable energyHome & Garden5.44×
12FedExBusiness & Career5.12×
13QuikTripShopping4.92×
14Renewable energyBusiness & Career4.73×
15Pizza HutFood & Beverages4.62×
16Discount storesShopping4.23×
17Solar energyHome & Garden3.97×
18SubwayFood & Beverages3.60×
19Domino's PizzaFood & Beverages3.55×
20McDonald'sFood & Beverages2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marathon Petroleum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marathon Petroleum audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.68×
Family OrientationCONSERVATISM2.40×
SustainabilityBALANCE1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marathon Petroleum audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.51×
Design AffinityPREMIUM0.51×
Healthy LifestyleBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Marathon Petroleum's target market in United States?

Marathon Petroleum's target market in United States covers an estimated 350,601 people, concentrated in Texas and Ohio.

02

What is the gender split and age of Marathon Petroleum customers?

41.2% of the Marathon Petroleum audience are female, 58.8% are male, with an average age of 40.6 years.

03

Which brands do Marathon Petroleum fans like most?

Marathon Petroleum fans show strongest brand affinity for Speedway LLC (116.1×), Wawa Inc. (12.57×), and Convenience store (12.31×) over the country average.

04

Where do Marathon Petroleum fans live in United States?

Marathon Petroleum fans in United States are most concentrated in Texas (reach ~60K), Ohio (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Marathon Petroleum fans also like?

Beyond Marathon Petroleum itself, the audience over-indexes on Wawa Inc. (12.57×), Convenience store (12.31×), Kwik Trip (14.51×), and Phillips 66 (18.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Marathon Petroleum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Marathon Petroleum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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