Marathon Petroleum Audience in United States

Marathon Petroleum has an estimated audience of 356,483 people in United States. 41.2% are female, 58.8% are male, average age 40.6. Top regions: Texas, Ohio, California. Top brand affinities: Speedway LLC, Wawa Inc., Kwik Trip, Autism Awareness, Diabetes mellitus awareness.

The average Marathon Petroleum fan in United States is 40.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Ohio, California. Top brand affinities include Speedway LLC, Wawa Inc., Kwik Trip, with strongest over-indexing on Speedway LLC (132.12× the country average). Demographically, the Marathon Petroleum audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Convenience Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Marathon Petroleum fans

Demographic split for Marathon Petroleum audience in United States
MetricValue
Female41.2%
Male58.8%
Average age40.6
Estimated audience size356,483

Audience persona

The typical Marathon Petroleum fan in United States is more male, around 40.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Speedway LLC.

Top regions in United States

Top regions ranked by reach for Marathon Petroleum in United States
RegionReachAffinity
Texas69,4122.26×
Ohio34,5433.15×
California34,1370.87×
Louisiana18,6804.06×
Florida14,3730.6×
Michigan11,0801.19×
Illinois10,4830.88×
Kentucky9,4212.11×
Indiana8,0921.24×
New York7,8770.4×
Pennsylvania7,1540.6×
Georgia6,7000.61×
Minnesota5,6091.1×
Tennessee5,1630.72×
West Virginia5,1263.09×
New Mexico5,0272.81×
North Dakota4,8666.64×
Colorado4,8630.87×
Washington4,6300.65×
Virginia4,5250.52×
Utah4,1681.31×
North Carolina4,0400.38×
Arizona4,0330.55×
Oklahoma3,8230.97×
New Jersey2,9770.33×
Alaska2,5103.29×
Alabama2,4050.48×
Maryland2,3860.39×
Massachusetts2,2880.33×
Missouri2,2850.4×
Wisconsin2,0250.38×
Mississippi1,9960.68×
South Carolina1,6900.32×
Oregon1,3700.34×
Nevada1,0330.3×
Kansas1,0320.37×
Iowa9550.33×
Idaho8900.5×
Connecticut8620.24×
Arkansas8610.29×
Washington, District of Columbia7680.72×
Wyoming6861.3×
Montana5200.53×
Nebraska5050.28×
South Dakota4140.5×
Hawaii2800.18×
Rhode Island2610.23×
New Hampshire2460.18×
Maine2150.17×
Delaware2130.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Marathon Petroleum audience
BrandAffinityCategory
Speedway LLC132.12×Food & Beverages
Wawa Inc.18.89×Shopping
Kwik Trip22.95×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Phillips 6627.66×Business & Career
Rupert Murdoch35.82×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Texaco31.2×Cars & Mobility
Convenience store10×Food & Beverages
Filling station14.81×Cars & Mobility
Income tax13.19×Business & Career
QuikTrip7.57×Shopping
Duke Energy10.66×Home & Garden
Sunoco8.8×Cars & Mobility
Fox News Channel2.24×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Exxon6.34×Cars & Mobility
Pizza Hut2.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Marathon Petroleum audience
TraitClusterScore
Convenience OrientationPREMIUM3.29
Career OrientationPOWER1.83
Family OrientationCONSERVATISM1.72
Need for SecurityCONSERVATISM1.55
Community OrientationOPEN1.54
ExtroversionTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Marathon Petroleum
CountryShare
United States81.5%
Canada2.7%
Mexico2.5%

See Marathon Petroleum audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Marathon Petroleum have in United States?

Marathon Petroleum has an estimated audience of 356,483 people in United States, concentrated in Texas and Ohio.

What is the gender split and age of Marathon Petroleum fans?

41.2% of Marathon Petroleum fans are female, 58.8% are male, with an average age of 40.6 years.

Which brands do Marathon Petroleum fans like most?

Marathon Petroleum fans show strongest brand affinity for Speedway LLC (132.12×), Wawa Inc. (18.89×), and Kwik Trip (22.95×) over the country average.

Where do Marathon Petroleum fans live in United States?

Marathon Petroleum fans in United States are most concentrated in Texas (reach 69,412), Ohio (reach 34,543), and California (reach 34,137). These three regions account for the largest share of the active audience.

What other brands do Marathon Petroleum fans also like?

Beyond Marathon Petroleum itself, the audience over-indexes on Wawa Inc. (18.89×), Kwik Trip (22.95×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Marathon Petroleum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.