Rascasse Audience Intelligence

Texaco Target Market in United States

A data profile of the people who buy, follow and care about Texaco in United States — modelled from more than twelve digital signal sources. Texaco has an estimated audience of 1,978,314 people in United States.

#1468among Brand in United States#483in Cars & Mobility

The average Texaco fan in United States is 41.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, Hawaii.

Top brand affinities include Speedway LLC, Sunoco, Kwik Trip, with strongest over-indexing on Speedway LLC (51.04× the country average).

Demographically, the Texaco audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texaco fan in United States is more male, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Speedway LLC.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texaco profile in United States.

Audience size
2M
in United States
Gender
29.8%♀
70.2% male
Age
41.9
average years
Country rank
#14365
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Texaco

29.8% are female, 70.2% are male, average age 41.9.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Texaco audience in United States
MetricValue
Female29.8%
Male70.2%
Average age41.9
Estimated audience size1,978,314
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Texaco audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3919%
40-4920%
50+28%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Texaco audience comes from United States.

Worldwide audience distribution share by country for Texaco
CountryShare
United States31.9%
United Kingdom30.9%
Ireland6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texaco audience in United States is strongest.

Fig. 05

Top regions by affinity

Texaco customers by region in United States
#RegionReachAffinity×
01Hawaii~200K23.79×
02Georgia~300K5.83×
03Mississippi~60K4.22×
04Alabama~90K3.48×
05Texas~500K3.43×
06Louisiana~40K1.59×
07Washington~30K0.82×
08Florida~100K0.78×
09New Mexico~6K0.67×
10Alaska~3K0.66×
11North Dakota~2K0.66×
12South Carolina~20K0.61×
13South Dakota~3K0.61×
14Oregon~10K0.58×
15Vermont~2K0.58×
16Delaware~3K0.51×
17Utah~8K0.50×
18West Virginia~4K0.50×
19Rhode Island~3K0.50×
20Idaho~4K0.48×
21Maine~3K0.47×
22New Hampshire~3K0.44×
23Montana~2K0.44×
24Washington, District of Columbia~2K0.40×
25Arizona~10K0.37×
26Nebraska~3K0.37×
27Nevada~6K0.36×
28Arkansas~5K0.35×
29Tennessee~10K0.33×
30Iowa~5K0.32×
31California~60K0.31×
32Oklahoma~6K0.31×
33Kansas~4K0.31×
34Connecticut~5K0.28×
35Kentucky~6K0.27×
36Wisconsin~7K0.24×
37North Carolina~10K0.23×
38Missouri~7K0.23×
39Colorado~7K0.23×
40Virginia~10K0.22×
41Indiana~8K0.22×
42Minnesota~6K0.22×
43Maryland~7K0.21×
44Michigan~10K0.20×
45Massachusetts~7K0.20×
46Pennsylvania~10K0.18×
47New Jersey~8K0.18×
48Illinois~10K0.17×
49Ohio~10K0.17×
50New York~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Texaco, United States
0.15×1.00×23.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texaco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texaco audience
#·InterestCategoryAffinity×
01LukoilCars & Mobility105.85×
02Bhakti yogaSports103.39×
03AmpmFood & Beverages65.31×
04Speedway LLCFood & Beverages51.04×
05SunocoCars & Mobility50.11×
06Kwik TripShopping49.42×
07TropicanaFood & Beverages40.91×
08Chevron CorporationHome & Garden32.24×
09Phillips 66Business & Career29.89×
10CitgoCars & Mobility28.56×
11Big O TiresShopping26.63×
12Love's Travel Stops & Country StoresShopping25.71×
13Circle KShopping23.00×
14QuikTripShopping22.97×
15Wawa Inc.Shopping19.66×
16BPCars & Mobility15.22×
17SheetzCars & Mobility14.35×
187-ElevenShopping7.76×
19Discount TireShopping7.41×
20AutoZoneCars & Mobility5.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texaco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texaco audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.41×
PatriotismCONSERVATISM2.09×
Convenience OrientationPREMIUM1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texaco audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.96×
CreativityOPEN0.96×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Texaco's target market in United States?

Texaco's target market in United States covers an estimated 1,978,314 people, concentrated in Texas and Georgia.

02

What is the gender split and age of Texaco customers?

29.8% of the Texaco audience are female, 70.2% are male, with an average age of 41.9 years.

03

Which brands do Texaco fans like most?

Texaco fans show strongest brand affinity for Speedway LLC (51.04×), Sunoco (50.11×), and Kwik Trip (49.42×) over the country average.

04

Where do Texaco fans live in United States?

Texaco fans in United States are most concentrated in Texas (reach ~500K), Georgia (reach ~300K), and Hawaii (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Texaco fans also like?

Beyond Texaco itself, the audience over-indexes on Sunoco (50.11×), Kwik Trip (49.42×), Chevron Corporation (32.24×), and Wawa Inc. (19.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Texaco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Texaco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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