Texaco Audience in United States
Texaco has an estimated audience of 1,844,913 people in United States. 29.8% are female, 70.2% are male, average age 41.9. Top regions: Texas, Georgia, Hawaii. Top brand affinities: Speedway LLC, Sunoco, Kwik Trip, Chevron Corporation, Wawa Inc..
The average Texaco fan in United States is 41.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, Hawaii. Top brand affinities include Speedway LLC, Sunoco, Kwik Trip, with strongest over-indexing on Speedway LLC (51.04× the country average). Demographically, the Texaco audience skews more male with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand
Demographics of Texaco fans
| Metric | Value |
|---|---|
| Female | 29.8% |
| Male | 70.2% |
| Average age | 41.9 |
| Estimated audience size | 1,844,913 |
Audience persona
The typical Texaco fan in United States is more male, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for Speedway LLC.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 468,281 | 2.95× |
| Georgia | 260,753 | 4.59× |
| Hawaii | 156,501 | 19.73× |
| Florida | 115,940 | 0.93× |
| California | 85,371 | 0.42× |
| Alabama | 73,213 | 2.84× |
| Mississippi | 72,595 | 4.78× |
| Louisiana | 47,234 | 1.99× |
| Washington | 35,847 | 0.97× |
| South Carolina | 23,936 | 0.86× |
| New York | 19,951 | 0.19× |
| North Carolina | 17,048 | 0.31× |
| Arizona | 16,968 | 0.45× |
| Tennessee | 16,224 | 0.44× |
| Oregon | 15,548 | 0.74× |
| Virginia | 13,018 | 0.29× |
| Pennsylvania | 12,719 | 0.2× |
| Illinois | 12,277 | 0.2× |
| Utah | 10,111 | 0.61× |
| Michigan | 9,212 | 0.19× |
| Ohio | 8,863 | 0.16× |
| New Jersey | 8,435 | 0.18× |
| Indiana | 7,591 | 0.23× |
| Nevada | 7,573 | 0.42× |
| Oklahoma | 7,268 | 0.35× |
| Colorado | 6,961 | 0.24× |
| Massachusetts | 6,943 | 0.19× |
| Maryland | 6,499 | 0.2× |
| Missouri | 6,410 | 0.22× |
| Arkansas | 6,043 | 0.4× |
| New Mexico | 5,607 | 0.61× |
| Kentucky | 4,994 | 0.22× |
| Wisconsin | 4,220 | 0.15× |
| Connecticut | 4,061 | 0.22× |
| Minnesota | 3,906 | 0.15× |
| Idaho | 3,757 | 0.41× |
| Kansas | 3,593 | 0.25× |
| Iowa | 2,523 | 0.17× |
| Nebraska | 1,857 | 0.2× |
| New Hampshire | 1,635 | 0.22× |
| West Virginia | 1,389 | 0.16× |
| Washington, District of Columbia | 1,276 | 0.23× |
| Wyoming | 1,076 | 0.39× |
| Montana | 1,053 | 0.21× |
| Maine | 963 | 0.15× |
| Rhode Island | 932 | 0.16× |
| Delaware | 834 | 0.16× |
| Vermont | 761 | 0.23× |
| Alaska | 614 | 0.16× |
| North Dakota | 597 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Speedway LLC | 51.04× | Food & Beverages |
| Sunoco | 50.11× | Cars & Mobility |
| Kwik Trip | 49.42× | Shopping |
| Chevron Corporation | 32.24× | Home & Garden |
| Wawa Inc. | 19.66× | Shopping |
| QuikTrip | 22.97× | Shopping |
| Circle K | 23× | Shopping |
| Ampm | 65.31× | Food & Beverages |
| Lukoil | 105.85× | Cars & Mobility |
| Bhakti yoga | 103.39× | Sports |
| Phillips 66 | 29.89× | Business & Career |
| Love's Travel Stops & Country Stores | 25.71× | Shopping |
| BP | 15.22× | Cars & Mobility |
| Sheetz | 14.35× | Cars & Mobility |
| Big O Tires | 26.63× | Shopping |
| Citgo | 28.56× | Cars & Mobility |
| 7-Eleven | 7.76× | Shopping |
| AutoZone | 5.21× | Cars & Mobility |
| Tropicana | 40.91× | Food & Beverages |
| Discount Tire | 7.41× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.75 |
| Career Orientation | POWER | 1.41 |
| Individualism | JOY | 1.37 |
| Patriotism | CONSERVATISM | 1.37 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Need for Security | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.5% |
| United Kingdom | 30.1% |
| Ireland | 6.5% |
See Texaco audiences in other countries
More Cars & Mobility audiences in United States
- Walmart (94,971,264)
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- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Texaco have in United States?
Texaco has an estimated audience of 1,844,913 people in United States, concentrated in Texas and Georgia.
What is the gender split and age of Texaco fans?
29.8% of Texaco fans are female, 70.2% are male, with an average age of 41.9 years.
Which brands do Texaco fans like most?
Texaco fans show strongest brand affinity for Speedway LLC (51.04×), Sunoco (50.11×), and Kwik Trip (49.42×) over the country average.
Where do Texaco fans live in United States?
Texaco fans in United States are most concentrated in Texas (reach 468,281), Georgia (reach 260,753), and Hawaii (reach 156,501). These three regions account for the largest share of the active audience.
What other brands do Texaco fans also like?
Beyond Texaco itself, the audience over-indexes on Sunoco (50.11×), Kwik Trip (49.42×), Chevron Corporation (32.24×), and Wawa Inc. (19.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Texaco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.